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Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

WebMarketCentral

It can be challenging to find current statistics, but based on several studies, these are typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads. The Advertising Is Good For You blog tracks these statistics from DoubleClick. and EMEA markets, for B2C and B2B campaigns.

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Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

Video search 101: Marketing and optimization by iMedia Connection Noting some statistics on the explosive growth of online video, David L. Discover the answers to these questions and others here in more of the best blog posts and articles about social media marketing so far this year.

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Executive-Level Web Analytics

WebMarketCentral

Website analytics tools ranging from the elegant but pricey Websense to the cumbersome but free Google Analytics provide an exhaustive array of analytical statistics: how many visitors are finding your site, where they are finding it, how they are searching for it, what they do when they get there, how much time they spend, and on and on.

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Are Americans Social-Media-Lazy?

WebMarketCentral

Jared mixes good humor, bad music and questionable statistics with his unique ability to offend about half of the planet's population. —are Americans lazier than web users in other countries, or just busier? Check it out. As for Jared's take regarding American Idol and the U.S.

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How to Create a Social Media Marketing Strategy

WebMarketCentral

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. In It Came from Facebook! Here's some research on how to do that. technologies."

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Best of 2008: Random but Interesting, Part 2

WebMarketCentral

It's a provocative piece to be sure, but while I hesitate to attack statistical evidence with the anecdotal, my experience has been that when one accounts for the reasons PPC will always cost more than SEO , the actual labor costs of the two activities (when done right) are pretty darn close.

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Social Networking or Social Notworking?

WebMarketCentral

For example, Luis Paez takes some liberties with statistics to make the case that social media is useless for marketing. These remind one of the link-baiting SEO is dead articles that pop up periodically. There's even a term for this alleged uselessness: social notworking.