Paul Gillin

JANUARY 2, 2014

Here’s its latest collection of recent trends and statistics: This is the year that was in B2B Marketing crunched. Its research and how-to presentations on SlideShare are an excellent resource for companies that want to get into content marketing. Be sure to check out the links to some of the year’s best B2B videos on slide 37.

Stats 50

Stats B2B Marketing Video Marketing Paid Search Agency 50

Paul Gillin

JULY 19, 2013

The new report is the outcome of a statistically sound study of the 2013 Fortune 500 list. This is the seventh year that Barnes has tracked social media usage by this sector, and it is the only statistically sound longitudinal study of its kind with every company in the Fortune 500 included. Nora Ganim Barnes, Ph.D.,

Social Media 50

Social Media Social Networks Statistics Facebook 50

Paul Gillin

FEBRUARY 24, 2011

People don’t respond to statistics, feature charts and positioning statements the same way they do to other people. They should have the statistics to demonstrate that the blog reaches a larger audience than the trade show. Let’s look at each in order. Tell Stories. Effective communications is about storytelling.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

NOVEMBER 20, 2013

Social Rebate cites some well-known statistics to support its concept, such as the fact that recommendations from friends and peers are the most credible form of buying advice and that people are much more likely to buy a product or service if someone they know recommends it.

Paid Search Agency 50

Paid Search Agency Brand Identity Branding Peer-to-peer 50

Paul Gillin

JULY 16, 2013

Important Data – Statistics that support key points or that validate the quality of the research. New Insight – Analysis by the report’s authors that challenges convention or indicates new ways of thinking about a trend or problem. In many cases, new insights are the principal value a research study offers.

Research 50

Research Case Studies Validation Opt-in 50

Paul Gillin

OCTOBER 12, 2011

That forecasting, operations research, data mining, data integration, reporting and statistics. The Master of Statistical Analysis will be the new MBA. All of the major service firms are moving into this space in a big way, but not many people have a good definition of it. I created a new acronym: FODDRS.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

JANUARY 24, 2013

In addition to statistics like these, Lewis offers practical advice buttressed by concrete examples. . –Content published to three or more social channels generates about 30% more engagement than content posted to a single social channel. This is what I call really actionable information.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50