Marketing Interactions

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The Blandscape of B2B Marketing Content Needs a Bit of Emotion

Marketing Interactions

Thank you > A 4-minute read with ideas backed by statistics (with source links), no passive voice or wasted words, and tips I can use right now! How wonderful, I need to fill out a form and wait an eon for the email with the link to access the PDF. A virtual afternoon event with great speakers and Sasquatch playing during breaks!

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The State of the B2B Conversation: Disconnected

Marketing Interactions

Corporate Visions recently surveyed more than 400 B2B organizations to find out how one statistic is creating challenges at the intersection of content strategy, sales enablement, and lead conversion. The result is its State of the Conversation Report.

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Rethink B2B Content for Buyer Enablement

Marketing Interactions

There’s a reason statistics exist that verify buyers push sellers back to the end of the buy cycle and only spend about 5% of that time engaged with your sales rep. We don’t aim early enough to enable potential customers to become buyers with our help. We need to. They’ve got work to do. Jobs to complete.

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Selling Your Company on B2B Content Operations

Marketing Interactions

While I’ve presented some great ammunition for you to consider in order to sell this change to your organization, the eBook, Building a Business Case for a Content Operation , arms you with statistics, proof points, and simulated conversations to help you prepare for how you’ll present this winning idea to your executive team.

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Content Operations: Waiting is Costing You

Marketing Interactions

We also consistently see a massive statistic that 70% or more of B2B content goes unused. Redundancy is also an offshoot from lack of planning. Research from a few years ago found that companies wasted $0.25 of every dollar spent on content.

Cost 69
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It’s Not the Format of Your B2B Content, It’s the Relevance

Marketing Interactions

If your search brings back a list of content options and one of them near the top is an infographic, you may choose to click on that first because the indication is a visual with statistics that’s easy to ingest. Whether the infographic serves your needs is dependent on the information in the visual, not the format of the visual.

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