Customer Experience Matrix

JULY 15, 2009

Last week’s post on Web traffic rankings of demand generation vendors generated a couple of private responses from vendors, pointing out that the Alexa statistics include traffic to operational subdomains for client landing pages and user log-in. Client subdomains would presumably not be captured in the Alexa statistics.

Marketing Automation Services 120

Marketing Automation Services Work Management Demand Generation Marketing Management 120

Customer Experience Matrix

MARCH 8, 2011

Details below: Friday, March 11, 2011 10:00AM PST / 1:00PM EST There’s plenty of information on why you need to buy marketing automation and, as statistics show, many marketing organizations (big and small) are jumping on board. You can register here.

Marketing Automation 120

Marketing Automation Webinar Metrics Automation Purchase 120

Customer Experience Matrix

DECEMBER 14, 2016

The vendor is also integrating with the R statistical system for predictive models and scoring. In addition to Web pages, BlueVenn can send batch and triggered emails, text messages, file transfers, and direct messages in Twitter and Facebook. Next year it will add display ad audiences and Facebook Custom Audiences.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Customer Experience Matrix

MAY 24, 2014

It’s also worth noting that Convertro, Adometry, and SeeWhy all perform sophisticated statistical analysis while doing data assembly as an auxiliary function. The obvious implication is that advanced analytics will become increasingly important, which is certainly correct.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Acquisitions 120

Customer Experience Matrix

MAY 12, 2015

Corporate users can see the list of salespeople they are managing, along with performance statistics for each user. The interface is designed with the target of no more than three mouse clicks to accomplish any one task. They can’t see the actual customers in the salesperson’s database.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Customer Experience Matrix

DECEMBER 14, 2009

Top-level reports summarize these by campaign and let users drill down to see detailed statistics by channel and voice and, ultimately, the actual content such as comments or reviews. In addition to cumulative statistics, Spredfast displays daily statistics for the past seven days, giving a sense of trends.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Customer Experience Matrix

FEBRUARY 4, 2014

Even more interesting, nearly everyone reported faster growth in revenue than in clients: to take one vendor that does provide statistics, HubSpot recently reported 50% revenue growth vs. 25% growth in number of clients. But those that did provide information showed great growth in 2013, in most cases over the 50% I had predicted.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Customer Experience Matrix

NOVEMBER 28, 2015

Model Factory flags bad models – measured by traditional statistical methods like the c-score – and gives users some information their results. It’s then up to the human experts to dig further and either accept the model as is or make whatever fixes are required.

Analytics 120

Analytics API Work Management Salesforce.com 120

Customer Experience Matrix

FEBRUARY 14, 2008

DataFlux’s original core technology was a statistical matching engine that automatically analyzes input files and generates sophisticated keys which are similar for similar records. DataFlux is well suited for non-traditional matching applications because the statistical approach does not rely on topic-specific rules and reference bases.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

NOVEMBER 15, 2011

Here are some statistics. I presented my Seven Deadly Sins of Marketing Automation Software Selection during last week’s Webinar with Neolane. (To To replay the Webinar, click here.) If you’re wondering how many companies actually commit those sins, the sad answer is: a lot.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation RFP Automation 120

Customer Experience Matrix

SEPTEMBER 1, 2010

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Statistics include: • 16.5% This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. The data is a couple of years old but still valid.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Customer Experience Matrix

SEPTEMBER 11, 2009

But I did introduce him to QlikView several years back, and he learned enough to analyze statistics for his college basketball team. It's nice work if you can get it. In terms of technology, Microsoft Word and Excel meet most of his needs. The centerpiece is a map that displays the number of recruits by state.

Social Media 120

Social Media Media Cable Terms and Conditions 120

Customer Experience Matrix

JANUARY 5, 2016

I didn’t check similar statistics for other software categories, but this is probably the one that counts for most marketers. I sampled leading marketing automation vendors for different sized companies. It turns out that G2Crowd and TrustRadius had consistently huge leads over the others. Of course, quality matters as well as quantity.

Marketing Automation Services 120

Marketing Automation Services Software Lead Ranking Paid Search Agency 120

Customer Experience Matrix

JUNE 28, 2010

The system also counts of how often each item pair occurs in the source data, supporting statistical as well as semantic analysis. But this is still much less work than conventional statistical modeling or rule-based systems. Or one of the items could be a time dimension. outcome value x outcome probability).

Organization 120

Organization Analysis API Statistics 120

Customer Experience Matrix

OCTOBER 15, 2013

Last week’s post provided statistics that show how many marketers fail to make this transition, but it didn’t actually show why this matters. The paper itself will be available to Webinar attendees. The premise of the paper and Webinar is marketing automation has a problem: clients who don’t move beyond basic email functions are unhappy.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Customer Experience Matrix

FEBRUARY 21, 2013

The hottest topic within this segment is probably algorithmic attribution, which uses advanced statistics to calculate the incremental impact of each marketing contact on final results. As I threatened – I mean, promised – a couple of weeks ago , I’ll be writing about marketing measurement systems over the next month or two.

Buy 120

Buy Allocation Media Ad Exchange 120

Customer Experience Matrix

FEBRUARY 1, 2012

Although the VEST is primarily intended to help people who are buying a marketing automation system, its database also provides a statistical portrait of the industry. For those of us who don’t get out much, that’s downright exciting.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Customer Experience Matrix

JUNE 18, 2013

AgilOne takes this a step further by automatically listing the data attributes with the greatest statistical impact on each item. That sort of alerting is exactly what I''ve long felt marketers really wanted from their analytics tools.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Analytics Marketing Management 120

Customer Experience Matrix

NOVEMBER 13, 2010

Veera also provides some basic analytics including descriptive statistics (mean, median, value frequencies, etc.), It lets users connect to most standard data sources and then define a processing flow to filter, merge, aggregate, transform and otherwise manhandle data into a form that makes it useful. cross tabs and graphing.

Lead Ranking 120

Lead Ranking Marketing Automation Services Cost Lead Scoring 120

Customer Experience Matrix

NOVEMBER 19, 2008

After a close analysis of the alternatives, I have decided the Alexa.com traffic statistics are the best indicator of vendor market presence. The table below shows the Alexa rankings and share statistics for the current Guide entries, the four marketing automation vendors already mentioned, and a dozen or so contenders.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Customer Experience Matrix

JULY 11, 2011

The eight companies account for more than 90% of the total installations, so the exclusions are statistically insignificant.** The report actually covers 17 vendors, but the others either were not in the January edition or didn’t provide accurate year-earlier information. The new report sheds light on this as well.

Marketing Automation Services 120

Marketing Automation Services Manticore Marketing Automation ActiveConversion 120

Customer Experience Matrix

JUNE 29, 2011

The IMH sports a slick user interface with a very nice dashboard showing real-time updates of summary statistics for each channel. The IMH, as we cognoscenti call it, combines ExactTarget's email, mobile, Web pages, Web visitor tracking, and social media with external touchpoints as well as Salesforce.com and Microsoft CRM.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

FEBRUARY 7, 2016

Nearly all the vendors use what I've labeled an "algorithmic" approach, meaning they perform some sort of statistical analysis to estimate the attributed values. How does the vendor do the attribution calculations?

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 6, 2016

According to the person I spoke with – who was fortunately not wearing a police uniform – they actually track all contacts with each customer, meaning they have the data to assign fractional credit to each touch using advanced statistical methods. I’m pretty sure they’re right. Two other vendors also caught my eye.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Customer Experience Matrix

MAY 20, 2009

Vendors who replace conventional decision rules with automated statistical methods may gain a key competitive advantage because the automated methods produce substantially and measurably better results. Marketing systems can deploy automated statistical techniques to select messages, issue alerts and send leads to sales.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

Customer Experience Matrix

MAY 2, 2008

But statistics from it were quoted elsewhere, and showed the following distribution of estimated spending for 2007: 31.4%.internal In search of that, I poked around a bit and found several references to a 2007 study from AMR Research. internal labor costs 24.7%.software software costs 16.2%.integration integration costs 15.4%.hardware

Marketing Management 120

Marketing Management Cost Software Class 120

Customer Experience Matrix

AUGUST 3, 2010

These include graphical models that track movement of leads through the stages, detailed analytics with specialized measures such as conversion rates and speeds, statistical projections based on current inventory and historical flow rates, and executive dashboards. Other components are similarly sophisticated.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 18, 2011

Delivering this automation requires major investments in statistical technology, standardized definitions, and process monitoring to avoid the “sorcerer’s apprentice” problem of uncontrolled execution. External data.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

OCTOBER 23, 2006

The company’s roots are in the industrial engineering world of statistical process control. This means that each change is essentially an independent test, rather than part of a continuous improvement (that is, optimization) cycle. QualPro ( www.qualproinc.com ) is a consultancy specializing in MVT training and consulting.

Multivariate analysis 120

Multivariate analysis Work Management Consulting Statistics 120

Customer Experience Matrix

APRIL 28, 2009

Obviously any survey based on 36 net responses (and self-selected at that) has little statistical value, but I still think the broad results are extremely interesting. The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. Thanks to the many people who 'retweeted' the request).

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

JULY 21, 2009

Jesubi provides detailed statistics on the outcomes of each contact within a campaign, as well as highlighting results for each sales person. Building these links is difficult in most CRM software and virtually impossible in marketing automation systems. System reports are similarly tailored to tracking prospecting results.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JUNE 15, 2009

For example, they pointed me to SportsDataHub , which lets users analyze football statistics for $40 per year. The closest they come is to let their partners offer QlikView-based applications as a service. But the key point about this and similar QlikView services is that you can only access data loaded by the partner.

Work Management 120

Work Management Marketing Management Service Software 120

Customer Experience Matrix

MAY 24, 2009

Much of the conversation related to my blog post of the day before , which argued that self-adjusting statistical models will replace manually-generated business rules for alerts, lead scores, segmentation and message selection in demand generation systems.

Demand Generation 120

Demand Generation Enterprise Management Marketing Management Demand 120

Customer Experience Matrix

AUGUST 30, 2007

In classic marketing mix statistical models, the advertising component is representing by ad spend, or some proxy such as gross rating points or market coverage.

Paid Search Agency 120

Paid Search Agency Ads Cross-Selling Distribution 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. The Media Audit gives yet another set of statistics on time by medium. I’m sitting on a panel next week that will discuss long-term marketing trends. But it pegs TV viewing around three and a half hours per day.

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

MARCH 18, 2009

In fact, it produces a bevy of statistics based on the different combinations of cost, revenue and response statistics, such as cost per opportunity and revenue per click. For clients who use those channels, the result is a more complete view of campaign revenue than traditional demand generation products can provide.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

Customer Experience Matrix

APRIL 4, 2007

The Kefta acquisition is also interesting because Kefta targets with user-specified rules, rather than the self-adjusting statistical models used by TouchClarity, [X+1] and Certona.

Buy 120

Buy Marketing Management Personalization Multi-Channel 120