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How to Market a Startup, Part 2: Planning, Staffing, and Measuring

Webbiquity

Effective marketing for a startup company is all about focus. Part one of this two-part series dealt with laying the groundwork for startup marketing: branding, messaging, and honing in on your target customer persona or ideal customer profile (ICP). Google startup marketing plan template and you’ll get dozens of ideas.

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Five Ways to Avoid Scaling Your B2B Business Too Quickly

Webbiquity

Through careful planning and prudent decision-making — taking into account market conditions, customer needs, and the company’s own limitations — B2B businesses can scale effectively , ensuring their growth is managed properly and avoiding the pitfalls of scaling up too rapidly.

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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

Whether you are a startup or a well-established corporation, planning and implementing a growth strategy is essential. When you understand the unique challenges and goals of customers, you are better positioned to foster long-term loyalty, expand your footprint within a customer’s organization, and increase share of wallet.

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The Founder Interview Series #25: Tim Duncan, Innovative Construction Technology

Webbiquity

This is my second startup. TD: We totally bootstrapped our venture and partnered with Coplex , a high-growth tech start-up accelerator company, to create an app and followed the Lean Startup methodology to rapidly de-risk our business model, drive revenue, and turn concepts into an investable enterprise.

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

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The Entrepreneur Interview Series #20: Lewis Werner, Quill Security Technology

Webbiquity

That’s because they are static, inflexible snapshots in time that lose relevance as soon as conditions change. They can finally prove the value of their work in business terms and sit at the C-suite table with defensible ROI metrics. But it’s a well known secret in the industry that risk assessments are hardly ever read by leadership.

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What are healthy SEO growth rates?

Kevin Indig

Company 1: Tinybird, SaaS, start-up stage Tinybird, a small startup in a very technical space, grows SEO traffic at +100% Y/Y. Sleepfoundation executes very well and has room for growth by ranking in better positions for terms like insomnia , sleep apnea or melatonin. This is merely an appetizer.

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