startup 
The Effective Marketer
AUGUST 31, 2012
I’m excited about a new startup competition coming up soon. Instead of looking for the next mobile-social-facebookish-type startup, the winner will be a marketing technology startup. If you are a startup founder developing some cool software or service for marketing or big brands, this is worth checking out.
The Effective Marketer
FEBRUARY 19, 2013
” Startups who are strapped for cash and resources want to know if they should go wide, trying to reach more industries or segments, or if they should narrow their focus and create additional content materials to go deeper into the segment they have already started to work with. Which content pieces were successful in the past and why?
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The Effective Marketer
JUNE 1, 2012
With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. Sure, during the vendor presentation the integration between CRM and the marketing automation solution was shown as seamless and easy.
The Effective Marketer
AUGUST 10, 2014
A small startup will have a head marketing person with a few helpers below, but as it grows more people are added to handle the other facets of promoting the business.. Marketing is probably an area that changes more frequently based on the stage the company is in than any other, at least from what I have seen.
The Effective Marketer
APRIL 10, 2012
I’ve now spoken to small business owners and startup founders and they have the same initial feeling that it should just work. It all sounds pretty simple when you think of it. Segment your list, create the email, send it out, evaluate results, repeat. Well, not so fast. But, when it comes time to actually execute, something is missing.
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