Trending Sources

How Your Startup Can Overcome Content Marketing Challenges

KoMarketing Associates

Mistakes Are Amplified For Startups. Startups and young companies face particularly challenging early years as owners and vested staff strive like crazy to gain precious traction (read: survive). Startups that invest in content marketing have the means to affirm theirs is the best solution. Startups, The Odds Are Against You. Beginnings are hard. Timing Is Everything.

8 Lead Generation Ideas for Startups

B2B Marketing Insider

Lead generation can be challenging for startup companies. As a startup, you have to be smart about your lead generation strategies because you will likely have […]. The post 8 Lead Generation Ideas for Startups appeared first on Marketing Insider Group. Content Marketing

Lessons Learned From a Startup

ANNUITAS

As he gets ready to launch the new business next month and I reflect over the past two years of his work I realize that there really aren’t huge differences between enterprise, B2B marketing efforts and startup B2C efforts. T he big and obvious differences in his B2C space are: Social media is a game changer. The post Lessons Learned From a Startup appeared first on ANNUITAS.

The 50 Best Startup Tools For 2016

B2B Marketing Insider

In order to build or grow a startup in 2016, you need to invest in tools that can help you optimize, automate, and improve every working part of your business—from sales and marketing, to employees and customers. In this post, we’re listing the 50 best startup tools and resources that you should consider using in 2016. So how do you know which ones to choose? Sales Tools.

B2B Marketing Trends for 2016

Tony has been a CTO or technology advisor for more than 25 startups most notably as the original CTO of. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

5 Steps To Getting Started With Content Marketing For Your Small Business Or Startup

B2B Marketing Insider

Brand awareness is essential for the success of small businesses and startups. The post 5 Steps To Getting Started With Content Marketing For Your Small Business Or Startup appeared first on Marketing Insider Group. But with so many other brands competing for your target audience’s attention, what can you do to stand out in your market? Content Marketing

The Ultimate Guide to Marketing Your Startup In Year One

B2B Marketing Insider

90% of startups fail – many of them in the first year. The post The Ultimate Guide to Marketing Your Startup In Year One appeared first on Marketing Insider Group. This means that knowing how to market yourself effectively, and cost-effectively, is critical. Failure here could quickly be your downfall. If you’re not spreading the word, who’s going to buy from you? Content Marketing

The Fast-Growth Startup’s Guide to Content

Contently

But over the last few years, great content has started to come from an unexpected place: startups. Startups face an elephantine challenge: They need to distinguish themselves in a crowded space while dealing with smaller budgets than industry incumbents. These startups that invest in publishing can squeeze out the most from their marketing spend. Download your free copy of “ The Fast-Growth Startup’s Guide to Content ” by filling out the form below. The post The Fast-Growth Startup’s Guide to Content appeared first on The Content Strategist.

8 Lead Generation Ideas for Startups

PureB2B

Lead generation can be challenging for startup companies. As a startup, you have to be smart about your lead generation strategies because you will likely have fewer resources to spend on marketing functions. Here are some lead generation ideas that can help make life a little easier for your startup: 1. The post 8 Lead Generation Ideas for Startups appeared first on PureB2B.

B2B Marketing Trends for 2016

Tony has been a CTO or technology advisor for more than 25 startups most notably as the original CTO of. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

7 Steps to Aligning Your B2B Startup Brand

bizible

While five years might seem like a short stint for a company in their twenties, five years can feel like a lifetime for a startup. It can be easy for any startup, even after several years in their industry, to have a clear picture of what they do, but have little going for them in terms of personality. company’s imagery ought to communicate a startup’s personality. logo colors.

Why Startups Trump Large Enterprises in Content Marketing Every Time

Junta 42

It’s either funny or tragic … even with all the resources in the world, compared to startups, large enterprises usually can’t compete with a one-man band because of these short-term constraints. These 20 Startups Found A Better Way To Launch And Grow A Business from Content Marketing Institute. EOF is consistently rated as one of the top podcasts in the startup space. Joy Cho.

Mi6 Roundup: How Marketers Buy, Canadian Startups and Innovation

MI6 Marketing Agency

This Mi6 Round Up includes a glimpse into how marketers buy technology; Buffer’s challenges with declining web traffic from social media channels and the challenges (and opportunities) facing startup ecosystems in Canada. Technology 3) Important Advice for Canadian Startups and Ecosystems. Finally, find out the role “simplicity” plays in branding and innovation. from Buffer.

Want to Pitch Your Startup to Thousands of #INBOUND16 Attendees?

Hubspot

This November at INBOUND, HubSpot’s annual sales and marketing event, General Catalyst and HubSpot for Startups are hosting our first ever startup pitch-off competition. Specifically, we're looking for startups that: Are between 1-3 years old. How does your startup get in on the action ? Inbound Marketing Business Startups Daily PromoNow it could be your turn.

B2B Marketing Trends for 2016

Tony has been a CTO or technology advisor for more than 25 startups most notably as the original CTO of. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing

B2B Marketing Insider

The post How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing appeared first on Marketing Insider Group. CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Because it works. Content improves customer and brand relations. It can influence purchasing decisions. Content Marketing

Big Bang, Small Budget: How Scrappy Startup Videos Changed the Game for #FlipMyFunnel

Vidyard

Chances are if you’re on a startup team – whether it’s a tech company or a restaurant – this will be familiar territory. Sangram Vajre, CMO and Co-Founder of Atlanta account-based marketing startup Terminus, faced this problem when his team decided to turn marketing on its head, literally. Startup Videos Don’t Have to be Perfect. Scrappy Startup Videos Succeed.

Going Small: A Marketers Journey from Large Companies to the Startup World

Biznology

That’s when a unique opportunity came my way – a local startup called QASymphony. It was right up my alley with the exception of one thing: I had never worked for a startup before. But would a guy who has spent his career in big companies be able to adapt to a small startup? We’re a startup, so we don’t have the resources I used to have at bigger companies.

Essential Marketing Strategies for SaaS Startups

Hubspot

Software startups are also much more capital-efficient today than ever before, causing startups to require less capital for growth. This is great news for SaaS startups. As you work toward this milestone, force yourself to have a low-cost marketing model as a startup. It is a great time to be a software-as-a-service company. Early-stage SaaS marketing strategies.

Lean StartUp Movement turning some heads

grow - Practical Marketing Solutions

Ries is a Silicon Valley entrepreneur and author recognized for pioneering the  Lean Startup  movement, a new-business strategy which directs start-up companies to allocate their resources as efficiently as possible. Ries coined the term “Lean Startup” in 2008. Ries released his book,  The Lean Startup , in September 2011.

Four apps to boost the speed and strength of your startup

Biznology

However, creating an HR department or even dedicating a single person to the task adds to the overhead and that’s like Kryptonite to a small business or startup, if I can return to my Superman analogy for a moment. Justworks takes care of this for startups and smaller businesses. The post Four apps to boost the speed and strength of your startup appeared first on Biznology.

Sales Advice for Startups (& Small Biz Too!)

Jill Konrath's Fresh Sales Strategies Blog

Today I spent 30-minutes on the phone with a startup company that''s soooo excited about their new offering. In our short time together, they tried to tell me everything it could possibly do. They even talked fast to cram as much in as possible. I had to slow them down to so I could digest what they were saying – and try to figure out the business value. New Product/Service Launch

5 Essential Websites for New B2B and Technology Startups

emedia

In a startup, you don’t have to do everything yourself. Blog Marketing Best Of Marketing/Sales Management Blog Post Audiences Startups Homepage ResourcesFree or inexpensive options can help you establish a brand and find clients. These five websites can make starting your business easier.

Mi6 Round Up: Social Selling, Startups, Tech Innovation & the Chief Digital Officer

MI6 Marketing Agency

This Mi6 Round Up includes tips on social selling, Vancouver’s Startup Ecosystem getting downgraded, the importance of technology innovation for countries and a look into the evolving role of two c-suite roles. Vancouver’s Startup Ecosystem Get’s Downgraded. Alex remains optimistic however and tells us where he thinks the future lies for Vancouver’s startup scene. Technology.

5 Exciting Healthcare Startups To Watch (and How They Could Benefit from Marketing)

Fathom

I couldn’t be more excited about the impact of technology on the business of healthcare, and the explosion of startups that are just now hitting the market. This … Read the rest The post 5 Exciting Healthcare Startups To Watch (and How They Could Benefit from Marketing) appeared first on Fathom. Healthcare Industry startups

Startups Speak Up: The Importance of Finding Your Voice

B2B Marketing Insider

Startups are no different. The post Startups Speak Up: The Importance of Finding Your Voice appeared first on Marketing Insider Group. When you’re a little kid, you’re constantly trying to fit in, to find your voice. And it takes years, some might argue well into your late teens or early twenties to know it, craft it, and make it, well, your own. You’ve got your product or you’ve got your service, but […]. Content Marketing

12 Tactics to Launch & Market Your Startup (with Little to No Money)

B2B Marketing Insider

The post 12 Tactics to Launch & Market Your Startup (with Little to No Money) appeared first on Marketing Insider Group. Last year I launched Content Marketer – a tool that helps to scale and automate content marketing; a project that I (more or less) dedicated my entire life to working on for the six months prior to its launch. We’re up and running now, so you might think the hard part’s over. Well, I’ll let you […]. Content Marketing

Frugality, Ping-Pong Tables and Silicon Valley Startups

LeanData

When tech startup Appthority was looking for new office space early last year, Domingo Guerra suffered a bad case of sticker shock. So it’s no wonder that tech startups are cutting back on perks and tightening belts. It’s hardly armageddon that startups are being forced to focus more on generating revenue. Landlords were demanding steep terms. High rents. Five-year commitments.

PPC for Startup Marketers: An Introductory Guide

Hubspot

For startups looking to get going with PPC, it can be overwhelming. There''s so much data that can be used and so many factors to consider when setting up PPC campaigns, not to mention the cash concerns that come with any startup. To create your advertising plan, ask yourself: Questions About Your Startup: What do we offer? Thinking of using PPC in your startup marketing?

PPC 32

My Year in Startup Hell

Opentopic

Opentopic blog >> fortune.com Hear the one about the unemployed middle-aged guy who tripped and fell into the new economy? An exclusive sneak peek at the book “Disrupted.” If you made a movie about a laid-off, sad-sack, fiftysomething guy who is given one big chance to start his career over, the opening scene might begin like this: a Monday morning. Marketing Technology Cmo undefined

A 12 Step New Year’s Resolution Plan for Startups in 2017

HG Data

Declining Trendlines: According to market intelligence firm Mattermark, negative indicators for hiring trends, monthly unique site visits, social activity, app downloads and more suggest a growing group of “zombie unicorns” —VC-backed startups could be hard pressed to raise additional money if the market cools quickly. In June 2016, high-end furniture startup One Kings Lane—valued around $1 billion just two years ago—sold to Bed Bath & Beyond for a paltry $11.8 Forget About an Exit: I hate to break it to you, but most startups are not going to be bought by Google or Apple.

My Year in Startup Hell

Opentopic

Opentopic blog >> fortune.com By Dan Lyons Hear the one about the unemployed middle-aged guy who tripped and fell into the new economy? An exclusive sneak peek at the book “Disrupted.” If you made a movie about a laid-off, sad-sack, fiftysomething guy who is given one big chance to start his career over, the opening scene might begin like this: Marketing Technology Cmo undefined

The Essential Guide to Growing Your Startup with Inbound Marketing [SlideShare]

Hubspot

Trying to get found as a startup is no easy task. But interruptive marketing techniques have been losing effectiveness for years now, so many startups end up wasting a lot of time and money on noise people have learned to ignore. Well my friends, here is Dharmesh''s brand new deck on startup marketing, which he recently originally published on LinkedIn and his blog, OnStartups.

This AI Startup Wants To Automate Your Tedious Document Searches

Opentopic

The post This AI Startup Wants To Automate Your Tedious Document Searches appeared first on Opentopic. – For the casual internet user, a quick Google search is often all it takes to find plenty of information on any particular topic. But for specialized financial research, analysts often find themselves laboriously searching proprietary databases, regulatory filings, and paywalled sources that aren’t even indexed by the big search engines, says Jack Kokko, the founder and CEO of financial. Marketing - Financial Services

Lean Marketing: How to Run Your Marketing Team Like a Startup

Hubspot

The Lean Startup Applied to Marketing. Enter The Lean Startup movement. Now, the Lean Startup movement isn't actually a marketing industry movement. Rather, it's a methodology pioneered by entrepreneur and author Eric Ries as it relates to product development at startups. The Lean Startup methodology is built around short, iterative product release cycles (AKA sprints).

A School for Startups: An Interview with Intelligent.ly’s Sarah Hodges

It's All About Revenue

Second, whether you’re working as the lone marketer inside a startup, or as a member of a fast-paced team in a larger company, it’s easy to hit a professional development wall. All three of the startups you mention have a common thread — helping people improve their quality of life. School for Startups: An Interview with Intelligent.ly’s Sarah Hodges is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Jeremiah Owyang small business marketing startup marketing startupsThat’s for sure. Here’s what I learned.

The Sales Leadership Guide to a Successful Startup Sales Kickoff

Captora

The post The Sales Leadership Guide to a Successful Startup Sales Kickoff appeared first on Captora Blog. 5 Must-Have Ingredients to Avoid a Boondoggle. After 20 years of Sales Leadership and either running or attending inspiring Sales Kickoffs (SKO) and a whole bunch of boondoggles, I wanted to share my perspective. How Do You Pull Off a Successful SKO? While keeping it fun. Glad you asked!

How to Compete With Google: One Startup's Plan to Disrupt the #1 Search Engine in the World [Podcast]

Hubspot

If you were starting a business today, would you decide to go after one of the most monstrous companies in the world? Back in 2007, that's precisely what Gabriel Weinberg did. He founded the company DuckDuckGo -- a search engine that directly competes with Google. Its differentiator? When you search for something using DuckDuckGo, you are completely anonymous. Branding Podcast Blog Daily Promo

Content Firm Buys B2B Marketing Data Startup

KEO Marketing

The company just announced that it has recently acquired Docalytics, a startup firm based in Minnesota that provides in-depth marketing data. A service that specializes in providing content to a wide range of business clients now has a new resource to offer content-related data and insights to those clients, particularly those in the business-to-business sector. Contact KEO Marketing today.