Trending Sources

How to Spot a Tactical Marketer

B2B Marketing Insider

know how to spot them because I used to be one of them before joining ANNUITAS (don’t tell my boss). The post How to Spot a Tactical Marketer appeared first on Marketing Insider Group. Tactical marketers are everywhere – cloaked in their favorite colors from the branding guidelines, blasting the database while crouched behind a promising mission statement. Content Marketing

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Finding the brand positioning sweet spot

The B2B Research Blog

So how do you find the positioning sweet spot?  The post Finding the brand positioning sweet spot appeared first on Circle Research - B2B market research company Delivery:   Although the brand positioning may be clear, those on the front-line with day-to-day customer contact don’t always live the brand values. The important point here is that it lives in the individual’s mind. 

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Data Security: Spotting a scam before disaster

Biznology

While no data security will ever be 100% hacker-proof, there are ways to spot a scam before disaster strikes. The post Data Security: Spotting a scam before disaster appeared first on Biznology. Data is everywhere, and as long as it’s out there, hackers will try to get it. If your company falls victim to a data breach, no matter how large or small, you lose money and customer trust.

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Finding Your Sweet Spot – An Extreme Content Focus [Exercise]

Junta 42

talk about the importance of identifying your sweet spot. For a larger enterprise, the sweet spot is the intersection of an exceptional knowledge or unique skill area and a defined customer pain point. Now, you need to find the customer pain point to finish determining the sweet spot. Connecting to create your sweet spot. You need to become the extreme version of that.

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B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

How to Spot a Lead on Twitter [Flowchart]

Hubspot

While it's fairly simple to identify a good fit prospect on LinkedIn based on social activity and profile information, spotting a lead on Twitter isn't so easy. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. To many salespeople, "social selling" equates to "LinkedIn." This gap is understandable.

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Your Business Blog Sweet Spot: How to Find It and Keep It

Writing on the Web

How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? First and foremost, you must clarify your topic, and keep the readers’ needs in mind as you write each post. One way to understand their needs to is to know their online habits and interests. They won’t stay. Wikipedia.

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Your Lead Scoring Blind Spot: The Internet

Digital B2B Marketing

Marketers have a huge blind spot when it comes to nurturing and lead scoring. Your blind spot is there. Your blind spot is all the time potential prospects spend on competitor sites, on editorial properties, on topical blogs or discussing with peers. Their research activity and purchase indicators are all happening in your blind spot. Social Media Scoring. Publishing.

9 Tips to Spot Amazing Blog Writers

Writtent

The post 9 Tips to Spot Amazing Blog Writers appeared first on Writtent Blog. Image source. Fear of terrible content. I bet you’d be lying if you said you weren’t afraid of the repercussions of bad blog content. Major brands constantly make the news for social media posts and content marketing gone horribly awry. Writing Samples. Write in an engaging and interesting voice.

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B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

7 Ways to Spot Epic Copywriters for Your Site

Writtent

Here’s how you spot the pros…. How to Spot an Epic Copywriter. 1. How do you spot epic website copywriters? The post 7 Ways to Spot Epic Copywriters for Your Site appeared first on Writtent Blog. Need some web content for a landing page? No problem, hire a copywriter. Even those who can may not always be suitable. Epic copywriters get you results – ROI. Image source.

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How to Spot a Tactical Marketer

ANNUITAS

know how to spot them because I used to be one of them before joining ANNUITAS (don’t tell my boss). Tactical marketers are everywhere – cloaked in their favorite colors from the branding guidelines, blasting the database while crouched behind a promising mission statement. The problem with being a tactical marketer is that it doesn’t typically drive perpetual revenue.

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9 Tips to Spot Amazing Article Writers

Writtent

Here’s a list of 9 quick tips to help you spot  amazing article writers. 1. On the first page of this search itself I can spot 3  writer websites I can peruse through and, if conditions allow, contact. 3. The post 9 Tips to Spot Amazing Article Writers appeared first on Writtent Blog. Frequent Multi-Author Blogs. Google “Your Location Freelance Writer”. Let Your Visitors Know.

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7 Great Features in Writtent to Spot Amazing Writers

Writtent

The post 7 Great Features in Writtent to Spot Amazing Writers appeared first on Writtent Blog. Today, I’m thrilled to announce Writtent update, a major update that makes our solution even an even better fit for your needs. Whether you’re new to Writtent or a long-time customer, I’m confident you’ll love our new features as much as I do. Writtent 3.0 Readability score?

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30 Spot-on Holiday Subject Lines, Plus Tips!

Vertical Response

To deliver the most impactful message possible, we’ve created a list of tips to help you reach your target audience with spot-on holiday subject lines. The post 30 Spot-on Holiday Subject Lines, Plus Tips! When you’re trying to reach consumers through email during the holiday season , your messages need to stand out, inspire and engage. Consumers are busy. Final thoughts.

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B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

What can Donald Trump teach us about market research?

Biznology

We might not have the accurate answer every time that we all want, but we might at least eliminate some blind spots. It’s the blind spots that led to polls universally predicting the first woman president in the US, not the first president without political and military experience. Do you have some blind spots in your market research? What happened? Plenty.

How Trump’s brand positioned itself for victory

Biznology

Positioning the Trump brand for this sweet spot – Notwithstanding all the outrageous character flaws and irrational policies of Trump, he constantly reinforced his brand perception as the ultimate outsider or anti-establishment candidate. In some ways, it was a contest of character between the two most unfavorably perceived presidential candidates in history. Like this post?

How to Spot a Bad Email List and Turn It Into a Good One

Hubspot

Alright, so you know how to spot a good and bad email list. Email is still one of the best ways to reach your target audience, contrary to what you may have heard. In fact, customer acquisition via email has increased by 4X in the last four years. But it’s not the best way to reach people who don’t want to hear from you. Your open and click-through rates will drop. It''s old.

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Your Lead Scoring Blind Spot: The Internet

Digital B2B Marketing

Marketers have a huge blind spot when it comes to nurturing and lead scoring. Your blind spot is there. Your blind spot is all the time potential prospects spend on competitor sites, on editorial properties, on topical blogs or discussing with peers. Their research activity and purchase indicators are all happening in your blind spot.

The Content Marketing Sweet Spot

Content Marketing for BI

Social media marketing (with the exception of blogs) is now in the number one spot. The next five things on the list are what I consider to be the new marketing sweet spot. I just finished reading this year’s latest marketing survey results over at the Junta42 site. It’s interesting to see the popularity of different marketing content pieces as part of the overall marketing strategy.

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How to Spot a Bad SEO Proposal

Vertical Response

The post How to Spot a Bad SEO Proposal appeared first on VR Marketing Blog. Optimizing your site for search engines, more commonly known as SEO, is a great way to boost your business and there are tons of great SEO agencies, companies and people that can help you do it right. Unfortunately, there are some SEO angencies out there that aren’t on the up and up. Problem #1. Problem #2.

Content Marketing: Trend Spotting in the Social Media Wild

WindMill Networking

Need help spotting trends in social media content marketing? Image: FreeDigitalPhotos.net Topic: Content Marketing – Spotting Trends. Content Marketing content marketing spotting trends in social mediaAfter all, it is hard to get them to care if your info is not relevant to their concerns and needs. Who is driving the conversation?  So what is Hot in Big Data today?

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Rant: It Doesn't Take a Genius to Spot a Goat in a Flock of Sheep

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Nor does it take a genius to see that your CRM system isn’t working, no one likes it, the database is corrupt, reports are trash, and the pipeline is unreliable. It’s more than a single goat, it’s a mess. It’s a mess. Salespeople.

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Your Lead Scoring Blind Spot: The Internet

Digital B2B Marketing

Marketers have a huge blind spot when it comes to nurturing and lead scoring. Your blind spot is there. It does not matter if you have built a sophisticated lead management and nurturing system, driven by content consumption, engagement and response. The problem is, you only see how people respond to your content and your [.]. Demand Generation B2B marketing lead management lead nurturing lead scoring marketing automation

Find Your Sweet Spot in B2B Social Media

LEADership

The post Find Your Sweet Spot in B2B Social Media appeared first on LEADership. I’ve been accused of being cynical about social media and its effectiveness for B2B sales. Agreed; I stand guilty as charged. In a survey by Econsultancy and Adobe last year, we saw that 67% of businesses said social media was integral to their marketing activities.  See the infographic  for more details.

Hitting the Nurture Campaign Sweet Spot

B2B Lead Blog

In a recent post from Eloqua, data indicated that response rates were directly impacted by how many nurture campaigns your organization runs in a given month. You can find the post here, but the short version is this: marketing teams that run between 5 and 10 nurture campaigns in a

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Reserve your spot on Wednesday for a great event: Maximizing B2B Campaign Conversions

Fearless Competitor

Register for the Free Webinar: Maximizing B2B Campaign Conversions. With Real Case Studies!). Join Us On May 2, 2012 at 10:00 am PT/1:00 pm ET. B2B email response rates are down, but moving to inbound marketing alone is not the answer. If inbound is expensive & outbound is becoming less effective, how do you get more bang for your marketing buck? Co-Founder & CEO, WiderFunnel.

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Are the Content Needs of Your Audience Caught in Your Blind Spot?

Blue Focus Marketing

I was watching one of my favorite TV ads in the Allstate “Mayhem” campaign.  In this ad, the Mayhem character appears as a vehicle’s blind spot, hanging on to the driver’s side window and preventing the driver from being able to see passing cars.  As the driver prepares to change lanes, Mayhem reassures her through the side mirror by saying “You’re good!”  Allstate “Blind Spot” Commercial.

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Supposedly This Samsung Spot Is the Best Smartphone Ad Ever

Hubspot

The Samsung ad, titled “Everything’s Better,” received an overall score of 715, higher than the previous best-scoring mobile phone ad -- Apple’s “FaceTime” spot from 2010, which scored a 696. The spot runs only 60 seconds, but manages to pack a lot of information into that limited space, including: 1) Screen size and resolution. 2) Camera stats.

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The 5 Best New Hot Spots Near Dreamforce

It's All About Revenue

This time around, we decided to check out some of the new hot spots in the area. Located in an old parking lot, this new spot features different vendors every day – from Chinese to Waffles, from tacos to falafel. The 5 Best New Hot Spots Near Dreamforce is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. wink wink * ).

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Experian Marketing Services earns top spot for omnichannel marketing capabilities and client satisfaction in independent research on email service providers

Opentopic

Opentopic blog >> nasdaq.com The Experian Marketing Suite is recognized by The Relevancy Group for its innovative technology and functionality, including capabilities that deliver online, offline and addressable TV solutions for marketers NEW YORK, March 2, 2016 /PRNewswire/ — Experian Marketing Services, a recognized leader in data-driven marketing, was awarded the top position — in a field of nine email. Marketing ROI Cmo marketing roi

Field 16

SMB a New Year Bright Spot for IT Sales and Marketing?

The ROI Guy

The Bottom-Line Even though good economic news is hard to come by, SMBs might represent the one bright spot for IT vendors in 2012. Successful sales and marketing groups will recognize the spending bright spot, putting in place the content marketing and sales enablement strategies to help facilitate SMB IT to address the challenges of modestly increasing budgets in tough times. Hopes for the much anticipated economic recovery in 2011 were recently dashed as the European debt crisis proved worse than anticipated, and the US credit downgrade added additional uncertainty.

SMB 24

Why Marketers Need to Find the G-Spot

B2B Marketing Unplugged

You’ve probably been there yourself a few times, and you almost certainly have one in your company: I’m talking, of course, about the special place in the company where things get got: the G-Spot. Sure, the P-Cube may have set up an agreement with an office supply company, but it’s the G-Spot where the decision to buy one brand of file folders over another is typically made. In general, all the P-Cube offers the G-Spot by way of guidance is some tersely worded policy about spending the company’s money as if it were their own and stern warnings not to try anything funny.

B2B Marketers Need to Pay More Attention to HR Trends

B2B Marketing Unplugged

But it seems a safe bet that we’ll also have our friends in the P-Cube , the F-Word and the G-Spot , though the people in those places will be younger and will work from home while they make regrettable clothing choices. Books Content Marketing B2B marketing bizmarketer book review content marketing Elizabeth Williams F-Word G-Spot HR linkedin P-Cube selling to big companies

Get to Know Another ‘Hood: The Insider’s Guide to San Francisco During Eloqua Experience 2013

It's All About Revenue

HOT SPOT: While marketers are always talking about finding the right balance of art and science, we think you might find it here at TCHO Chocolate Factory (the daily public tours at 10:30 a.m. HOT SPOT: After you’ve had your burrito, channel your inner marketing nerd with a little dose of pop culture at the Cartoon Art Museum. and 2 p.m. are free)! Situated along John F. Don’t fret.

Watch John Oliver Deliver a Spot-On Roast of the Tech Industry [Video]

Hubspot

"It is, once again, an honor to be in a room with such an illustrious group of high-functioning nerds.". That''s how comedian and former Daily Show correspondent John Oliver kicked off The Crunchies , the annual awards show hosted by TechCrunch, GigaOm, and VentureBeat. And it would have all the money, all the opulence, and about 10% of the sex.". for their kitten-delivering scheme. Inbound

Spot the spammer

Beyond

I'm sure they have some very sophisticated algorithms for identifying unacceptable behaviour but, without these facts to hand, I thought I would offer my 5 suggestions to help you spot the spammers in your Twitter stream: Tags: Beyond Communications Interactive Twitter socialmedia spam Was it something I said?

How to Spot a Clueless Marketer

Hubspot

The next time you’re chatting with another marketer -- or yourself :) -- ask this question: How do you measure your marketing success? If you hear an answer along the following lines, watch out: “We’re just trying to produce a lot of content.” ” “Well, we really just try to get people to come to our site and boost our brand.” So what are some good answers?

Hitting the Nurture Campaign Sweet Spot

B2B Lead Blog

What are your “Sweet Spots”? In a recent post from Eloqua, data indicated that response rates were directly impacted by how many nurture campaigns your organization runs in a given month. You can find the post here , but the short version is this: marketing teams that run between 5 and 10 nurture campaigns in a given month tend to see higher response rates. But where to start?