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What is Email MTA, and How Does it Work?

SendX

We feel it’s important to understand what email MTA means if you’re working on email marketing platforms. Because of this, we’re going to spend this article educating you on a not-so-exciting element of what it is we do here. Bare with us for a moment as we geek out on email MTAs.

Education 221
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AI ad spending has skyrocketed this year

Martech

Advertisers are backing the AI boom with AI-related spending. Many are now spending on ads to promote these products and updates. Six percent of advertisers spent over $100,000 in AI ads, accounting for more than $36 million in ad spend. Digital display and paid social each received around $3 million in spend.

Spending 121
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Five Impactful Ways to Improve Brand Image Without Spending a Lot

Webbiquity

When working to establish a robust brand image for your B2B company, start with these questions: Why does your brand exist and why are you passionate about it? The company posts content about how its customers can get the best deals on work van equipment. Start with the Foundation. It’s also extremely valuable for SEO.

Spending 325
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34% of Businesses Intend to Decrease B2B Tech Spend Due to COVID-19

KoMarketing Associates

LinkedIn recently published the “Age of Agility” global report, and statistics showed that most businesses (34%) intend to decrease their technology spending, compared to pre-COVID-19 spending levels. This suggests that it may be more difficult for B2B marketers working in this sector.

Spending 260
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71% of B2B Marketers Intend to Boost Account-Based Marketing Spend in 2023

KoMarketing Associates

The Account-Based Marketing Leadership Alliance (ABMLA) and Momentum ITSMA recently partnered to publish the “Elevating ABM: Building Blocks for Long-Term Growth” report, and statistics suggested that the majority of organizations (71%) intend to increase their ABM spending in 2023.

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How Much Time Do You Spend Thinking About the Future?

Vision Edge Marketing

While there’s no hard and fast rule on how much a leader should spend thinking about the future, there are various articles that suggest at least 10 hours a week. Working groups, such as Tiger Teams or SWOT Teams, can be created and deployed around each of the question areas. That’s a day! Will You be Prepared When the Future Arrives?

Spending 259
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B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. This substantial increase in ad spend is good news for publishers and ad platforms. Last year B2B digital ad spend was up 21.6%. growth is how it compares to digital ad spend overall.