Chris Koch

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The last of the anti-social marketing tactics

Chris Koch

And yet we keep spending hard-earned shareholders’ dollars creating these shallow soundbites that are supposed to protect our brands, even though the transparency of the internet, and now social media, have rendered such defenses useless. Image via Wikipedia. Actually, calling Smarter Planet a tagline does it a disservice.

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The last of the anti-social marketing tactics

Chris Koch

And yet we keep spending hard-earned shareholders’ dollars creating these shallow soundbites that are supposed to protect our brands, even though the transparency of the internet, and now social media, have rendered such defenses useless. Image via Wikipedia. Actually, calling Smarter Planet a tagline does it a disservice.

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The power of self-regulation in customer relationships

Chris Koch

Image via Wikipedia. After all, what’s a $5 tube when you have $5600 to spend? Simple things seem to be the most powerful, don’t they? I think that’s one of the reasons that when people write about an archetypal business, they often use bicycles. Clear, simple product that everyone understands, right? The bowl of quarters.

Wikipedia 100
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How much do you “charge” for your content?

Chris Koch

Image via Wikipedia. They have to spend time filling out the form and predict the amount of time they will need to absorb the content—and probably deal with the emails and calls from pesky salespeople after the fact. Yet while generally we can’t put a price tag on our content, we do charge for it.

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How much do you “charge” for your content?

Chris Koch

Image via Wikipedia. They have to spend time filling out the form and predict the amount of time they will need to absorb the content—and probably deal with the emails and calls from pesky salespeople after the fact. Yet while generally we can’t put a price tag on our content, we do charge for it.

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Koch to S(blank)0s: Drop Dead

Chris Koch

Image via Wikipedia. The city was on its knees because it had been sucker-punched by a bunch of pantywaisted, tax-and-spend liberals who didn’t know how to say no. Dangerous, dirty, rundown, corrupt, without a trace of its current chicness and style, and, most significantly, broke.

Wikipedia 100
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Koch to S(blank)0s: Drop Dead

Chris Koch

Image via Wikipedia. The city was on its knees because it had been sucker-punched by a bunch of pantywaisted, tax-and-spend liberals who didn’t know how to say no. Dangerous, dirty, rundown, corrupt, without a trace of its current chicness and style, and, most significantly, broke.

Wikipedia 100