Martech

AUGUST 2, 2023

It looked like Twitter. It behaved like Twitter. It promised to be friendlier than Twitter. The disruption hasn’t stopped, of course — Twitter isn’t known as Twitter any more). Some reporting suggests that brands, at least, are having a better experience on Threads than on Twitter.

Twitter 86

Twitter Advertising Agencies Comparison Social Media 86

illumin

OCTOBER 16, 2023

eMarketer predicts that retail’s “outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital ad market.” Analysts predict that retail spending on digital ads will grow by 12.2% in 2023, which is above the average spending rate of 7.8%. Retail is predicted to spend $73.55

Spending 52

Spending Paid Search Agency Ads Emarketing 52

Sprout Social

NOVEMBER 7, 2022

Some 74% of marketers planned to spend at least a quarter of their social media budget on creator Partnerships in 2022 — and for good reason. Sprout teamed up with Twitter to reveal data about how the social platform can help creators bridge the gap between marketers and target audiences. Read the #CreatorTwitter Report.

Twitter 89

Twitter Branding Brand Identity Social Media 89

KoMarketing Associates

JANUARY 14, 2020

The American Marketing Association recently conducted the “Techlash Is Here” report, and statistics showed that the majority of average ad spend in the U.S. (18%) YouTube (13%), Twitter (13%), LinkedIn (12%) and Snapchat (6%) were also popular platforms among digital marketers. 18%) now goes toward social media.

Social Media 157

Social Media Spending Social Marketing Media 157

Top Rank Marketing

NOVEMBER 24, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. The post Elevate B2B Marketing News Weekly Roundup: B2B Performance Branding, Rising MarTech Spend, & Meta’s New AI Tools appeared first on B2B Marketing Blog - TopRank®.

B2B Marketing 91

B2B Marketing Budget Programs Spending B2B 91

Convince & Convert

SEPTEMBER 6, 2017

Would it just be easier to quit Twitter? Not all that long ago, Twitter was a terrific way to interact with your customers, fans, and colleagues, as well as a solidly reliable method to create engagement around your own content. No doubt, Twitter remains a conversation platform for media and influencers. Every action but clicks.

Twitter 167

Twitter Banner Ads Banners Click Rate 167

KoMarketing Associates

FEBRUARY 5, 2018

The statistics showed that Facebook ad spend grew 20 percent year-over-year, but this was a significant decrease from the 40 percent recorded during the first three quarters of the year. On the other hand, marketers increased their Instagram ad spend 122 percent year-over-year in Q4.

Spending 163

Spending Facebook Ads Social Media 163

Bannersnack

FEBRUARY 10, 2021

2 minutes read Today, February 10, 2021, Creatopy Founder and CEO Gabriel Ciordas appeared on the BBC to discuss the 2020 Q4 and Fiscal Year Twitter Results. With Trump’s recent removal from the platform, debates over freedom of speech, and a spotlight on Twitter’s slow growth, there is an interesting conversation to be held.

Twitter 98

Twitter Advertisements Advertising Spending 98

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 61

Twitter Optimization Tips Display 61

Contently

NOVEMBER 14, 2019

They’re on Twitter because everyone says they’re supposed to be there. That’s what makes the R/GA Twitter account worth following on a daily basis. Over the last decade, it’s slowly hit the sweet spot of brands on Twitter: able to poke fun at an industry (and itself) without being too snide, silly, or stupid.

Twitter 118

Twitter Advertising Agencies Paid Search Agency Best Practices 118

Convince & Convert

SEPTEMBER 6, 2017

Would it just be easier to quit Twitter? Not all that long ago, Twitter was a terrific way to interact with your customers, fans, and colleagues, as well as a solidly reliable method to create engagement around your own content. No doubt, Twitter remains a conversation platform for media and influencers. Every action but clicks.

Twitter 113

Twitter Banner Ads Banners Click Rate 113

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Branding Brand Identity 69

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Embrace Twitter Lists. Host and Participate in Twitter Chats.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Scoop.it

OCTOBER 1, 2020

There are ways to make the process of populating your social platforms especially twitter without spending too much time developing articles, blog posts, or videos. What are the Benefits of Content Curation on Twitter? How Can You Start Curating Content on Twitter? Two words: Content curation.

Curation 98

Curation Twitter Content Eye-Tracking 98

Optinmonster

MAY 18, 2021

Do you want to set up a dedicated page for visitors who come from Twitter? By sending your Twitter crowd to a generic homepage, they’re less likely to be engaged. Instead, you can boost conversions, traffic, and followers by creating a Twitter landing page that shows who you are and what you do. And much more.

Landing Pages 78

Landing Pages Twitter Optimization Template 78

KoMarketing Associates

SEPTEMBER 12, 2016

You already know that social media platforms like Twitter have the potential to build your client base – and your bottom line. Let’s take a look at using Twitter for B2B marketing leads: 1. While Twitter has 313 million active users each month, not all of them are engaged. They’re Talking. What is your buyer persona ?

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 120

KoMarketing Associates

JUNE 22, 2023

As younger customers and prospects spend more time on social media platforms, new research suggests that social search is growing in importance to marketers who are focused on optimization. About 34% expect to spend less on Instagram, and 28% intend to adjust their investment in TikTok.

Social Media 243

Social Media Search Marketing Social Marketing Media 243

Sharpspring

DECEMBER 20, 2019

As one of the most universally used social media platforms , Twitter has been changing online discourse since 2006. Known for having shorter character limits and high post volume by users, you may wonder if using Twitter can benefit your business. Research on the Benefits of Twitter for Business. Understanding Your Audience.

Twitter 59

Twitter Marketing Automation Services Business Small Business Marketing 59

Sprout Social

AUGUST 22, 2018

Nobody has time to sit on hold for an hour or spend days stuck in an endless email chain to get their questions answered anymore. That’s why having a concrete Twitter customer service strategy is a must-have for brands who want to keep their customers happy. Why Twitter Customer Service Matters. Think about it.

Twitter 97

Twitter Service Tips Eye-Tracking 97

Convince & Convert

FEBRUARY 25, 2015

Image via BigStockPhoto.com On February 4, Bloomberg broke the news about a deal between Google and Twitter , allowing tweets to appear in Google’s search results as soon as they are posted. Currently, Google must crawl Twitter to obtain the content within tweets. within the hour), they would rapidly bring Twitter to its knees.

Twitter 164

Twitter Google Social Media Case Studies 164

Webbiquity

OCTOBER 17, 2023

At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? Only 11% of social media managers say they spend more than 90% of their time on social media tasks, while 56% spend less than half of their day on social. Thoughts on these studies?

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Marketing Insider Group

SEPTEMBER 29, 2016

And it can be frustrating, considering all the time we spend crafting social media strategies that determine our brand voice and interests. The post 7 Ways To Get More Clicks on Twitter appeared first on Marketing Insider Group. If a tweet is posted and nobody clicks, […].

Twitter 100

Twitter Social Media Spending Social Marketing 100

Sprout Social

MARCH 22, 2017

How much time did you put into creating you Twitter bio? You don’t have to spend hours crafting your Twitter bio, but you should put more effort into it than most brands realize. Instead of just going through the motions to get it done, follow these tips to create a Twitter bio that serves as more than just a placeholder.

Twitter 111

Twitter Paid Search Agency Ideal Customer Profiles Keywords 111

KoMarketing Associates

JANUARY 18, 2023

Integral Ad Science recently published its “Industry Pulse Report” for 2023, and statistics indicated that the majority of respondents (77%) agree that customers’ decreasing trust in major social media platforms will negatively impact their media spend this year. Wavering Confidence in Social Media Marketing ROI.

Social Media 214

Social Media Trust Marketing Marketing Report Social Marketing 214

ClearVoice

AUGUST 12, 2021

You’ve also probably been hearing about audio spaces like Clubhouse and Twitter Spaces, the new kids on the block. Clubhouse vs. Twitter Spaces: A quick comparison. Which is better to join: Clubhouse or Twitter? Love them or hate them, audio spaces like Clubhouse and Twitter Spaces are here to stay.

Twitter 52

Twitter Phishing Social Media Advertising Mediums 52

Hubspot

FEBRUARY 20, 2019

When you begin implementing a social media strategy for your business, one of the first questions you'll ask yourself is this one -- Should my business be on Twitter, or Facebook? Twitter, on the other hand, is used to share ideas, real-time information, and trending news. Twitter vs Facebook Users. The total number of U.S.

Twitter 78

Twitter Facebook Business Paid Search Agency 78

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Twitter Spaces has a pretty compelling value proposition.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Biznology

AUGUST 25, 2015

I suggested that nobody offered a web service that allowed Twitter marketers to simply and easily follow other Twitter accounts based not on keywords or hashtags or location or popularity but based simply on Twitter handles. Twitter has some very strict terms of service (ToS), most of which prevent any automatic follow/unfollow.

Twitter 80

Twitter Tools Work Management Ideal Customer Profiles 80

Webbiquity

JULY 13, 2021

Twitter has 353 million users. Internet users aged 16 to 64, globally, spend an average of nearly seven hours per day online ( three hours 40 minutes of mobile access, three hours 16 minutes desktop). Europe has 14%. Asia has 43%. 69% are male. 88% are under the age of 50. Which explains a lot.).

Internet Marketing 317

Internet Marketing Mobile Marketing Social Media Google 317

Hubspot

SEPTEMBER 21, 2018

There are a few reasons you might be considering deleting Twitter. Perhaps you spend too much time on it, and believe you'd be more productive without it. Whatever the reason, it's easy to deactivate your Twitter account. Twitter even gives you a 30 day grace period to reactivate your account, in case you change your mind.

Twitter 64

Twitter Privacy Profiling Spending 64

Sprout Social

JULY 12, 2016

Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Jumping into a Twitter chat can be a little intimidating and challenging at first. Why Twitter Chats? One of the biggest challenges for businesses on Twitter is building an active following. Hosting a Twitter Chat.

Twitter 95

Twitter Communities Network Marketing Tips 95

Webbiquity

OCTOBER 7, 2014

There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. But after that success, how do you make the most of Twitter as a traffic driver to your blog posts, landing pages, and other valuable content? Gaining followers is only half the Twitter battle.

Click Rate 100

Click Rate Twitter CTR Eye-Tracking 100

Biznology

AUGUST 18, 2015

Now, we’re on to automating Twitter following, following-back, and unfollowing. Before ManageFlitter offered its Remote Management tool and after Twitter shut the door on doing everything with one click, SocialOomph as my go-to when it came to following, following back, and. Upload and schedule photos for your Twitter account.

Marketing Automation Services 80

Marketing Automation Services Twitter Tools Work Management 80

Marketing Insider Group

JULY 11, 2015

The biggest challenge we see our clients facing in the shift towards digital spend is the blind transition of dollars. The main challenge is how to shift the spend while presenting the brand in a way that resonates and engages with their digital consumer? Brands spend too much on paid promotion. Photo Credit: flickr.

Spending 100

Spending Top of Funnel Mobile Advertising Paid Search Agency 100

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE!

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

Digilant

MAY 6, 2020

Twitter is facing a similar situation. In an election cycle where contenders were projected to spend an unprecedented $1 billion on digital advertisements, politicians were pushed to spend advertising dollars on competitor platform, Facebook (it’s estimated that 59% of this money was spent there). Twitter users spend 3.39

Social Media 52

Social Media Twitter Media Advertising Agencies 52

Digilant

MAY 6, 2020

Twitter is facing a similar situation. In an election cycle where contenders were projected to spend an unprecedented $1 billion on digital advertisements, politicians were pushed to spend advertising dollars on competitor platform, Facebook (it’s estimated that 59% of this money was spent there). Twitter users spend 3.39

Social Media 52

Social Media Twitter Media Advertising Agencies 52