Smashmouth Marketing

MARCH 4, 2009

This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising. This may explain why the Goliath companies are spending more on outbound lead generation.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

JANUARY 3, 2010

Just a quick note to everyone who might be spending the next few weeks planning for the new year. Don't take your eye off the ball. January, along with June and October, are the biggest Demand Gen months for Green Leads, and it may be for you as well.

Demand 100

Demand Sales Qualified Leads B2B High Quality Lead 100

Smashmouth Marketing

JANUARY 25, 2017

That said, they will still spend 75% of their time on outbound. Their primary focus is outbound but if inbound comes in from those target accounts – they will follow-up. In the old pure outbound model, they could get credit for meetings they set from outbound prospecting.

Account Based Marketing 0

Account Based Marketing Lead Ranking Cross-Selling Enterprise Management 0

Smashmouth Marketing

NOVEMBER 29, 2009

I'm sure there are some "marketing gurus" out there who still are investing 70% of their marketing spend on Google Adwords and the rest on PR. Are you going to take time to reflect on what's working, what's failing and make changes? old-school mix. So reflect on 2009. Hit the ground running in 2010.

B2B Marketing 100

B2B Marketing Cost per Lead B2B Adwords 100

Smashmouth Marketing

APRIL 9, 2010

Don't spend the breaks in the lobby on your cell phone. Post it on Facebook , LinkedIn , Twitter and any other place your status resides. Live tweet or live blog from the event and include the Hashtag in all posts. Share your take-aways. Mingle, mix , get to know some new tweeps. Collect business cards.

Inbound Marketing 100

Inbound Marketing Tips Twitter Linkedin 100

Smashmouth Marketing

APRIL 9, 2010

Don't spend the breaks in the lobby on your cell phone. Post it on Facebook , LinkedIn , Twitter and any other place your status resides. Live tweet or live blog from the event and include the Hashtag in all posts. Share your take-aways. Mingle, mix , get to know some new tweeps. Collect business cards.

Inbound Marketing 100

Inbound Marketing Tips Twitter Linkedin 100

Smashmouth Marketing

MAY 6, 2009

jkrohrs : CMO SMS survey: If you had 10% more budget in 2009, where would you spend: 10% search, 20% social, 50% demand gen, 20% headcount #cmoclub. DavidHarkleroad : #10 mktg idea for a rotten economy, Mitch Bishop, iRise, #cmoclub : buy a competitor. damphoux : @stephfierman just shared that SEC says tweets are "discoverable" #cmoclub.

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CMO SMS Trigger Marketing Twitter 100

Smashmouth Marketing

OCTOBER 28, 2009

Over the past month I've had the pleasure of spending time with four of my "competitors." Within my first conversation with each of them, we mutually realized that we are more about co-opetition than competition. In fact, we bring value to each other. Robert Lesser of Direct Impact Marketing Acquiring Minds blog.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Tips 100

Smashmouth Marketing

OCTOBER 28, 2009

Over the past month I've had the pleasure of spending time with four of my "competitors." Within my first conversation with each of them, we mutually realized that we are more about co-opetition than competition. In fact, we bring value to each other. Robert Lesser of Direct Impact Marketing Acquiring Minds blog.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Tips 100

Smashmouth Marketing

SEPTEMBER 10, 2009

PelinT : Just found out only 4-6 pct of advertisers spend more than 5K/mo on Google! Saleschannels : Sales 2.0 Conference Chicago IDC suggests change VP Sales title to VP Customer Outcomes! damphoux : @leemlevitt uses LinkedIn to search for Quality leads, not Quantity - hearing it again #sales20. sounds like a tweetup!

Conference 100

Conference Inbound Marketing Linkedin Planning 100

Smashmouth Marketing

SEPTEMBER 10, 2009

damphoux : @leemlevitt uses LinkedIn to search for Quality leads, not Quantity - hearing it again #sales20 PelinT : Just found out only 4-6 pct of advertisers spend more than 5K/mo on Google! #sales20 Saleschannels : Sales 2.0 Conference Chicago IDC suggests change VP Sales title to VP Customer Outcomes! sounds like a tweetup!

Conference 100

Conference B2B Sales Twitter Inbound Marketing 100

Smashmouth Marketing

NOVEMBER 16, 2008

Most marketers do not spend enough time looking at the investment they make at each phase of the funnel. I'll bypass all the math and explain it in layman's terms. Basically it is the value of your hand as it relates to the investment you have made in it. I believe this applies to demand gen as well.

Lead Scoring 100

Lead Scoring Lead Ranking Ad brokers Marketing Leads 100

Smashmouth Marketing

NOVEMBER 14, 2008

Most marketers do not spend enough time looking at the investment they make at each phase of the funnel. I'll bypass all the math and explain it in layman's terms. Basically it is the value of your hand as it relates to the investment you have made in it. I believe this applies to demand gen as well.

Lead Scoring 100

Lead Scoring Lead Ranking Ad brokers Marketing Leads 100

Smashmouth Marketing

MAY 19, 2009

Only be happy when sales is complaining less than normal about leads" #cmoclub samdecker : In "7 Ideas for CMOs" Session.

CMO 100

CMO SMS Trigger Marketing Demand 100

Smashmouth Marketing

SEPTEMBER 22, 2008

Interesting that he spends more time supporting Vista than XP ;-) Working Alone - this is the one issue that is hard to overcome for people. He just gives the person in need of support a URL and PIN number for the incident and he's able to take control of the machine remotely and do his thing.

Companies 100

Companies Skype Tagging Efficiency 100

Smashmouth Marketing

AUGUST 18, 2010

If your reps can spend less time on support tasks, that leaves more time for production. Provide Them With Support - Don't just give them a pitch and a phone. Back up your appointment setters with resources and staff. Help them with things like list-building, email creations, scripting, etc. Simple as that.

Jigsaw 100

Jigsaw B2B B2B Sales Class 100

Smashmouth Marketing

JUNE 11, 2010

Ardath spends a considerable amount of time discussing what she calls "Contagious Content," and with good reason - she understands the importance of content that spurs the prospect to move from reading to engaging.

B2B Sales 100

B2B Sales B2B Marketing Emarketing B2B 100

Smashmouth Marketing

MARCH 24, 2006

Spending a week with my parents in Florida. It's been a long year and although some people would ask me "what are you vacationing from?" I will politely just ignore them and get a tan. The pic is dad taking a nice swing at his own course. Just pics from my phone, so sorry for the quality. Tomorrow is a beach day.

Tagging 100

Tagging Course Spending Best Practices 100

Smashmouth Marketing

SEPTEMBER 8, 2009

Sales people spend way too much time searching for information, giving up and creating sales assets on their own (assets that typically exist elsewhere in the organization). Do we really want people who earn $150 an hour creating PowerPoint presentations from scratch or searching Hoovers for basic company information about their prospects?

Conference 100

Conference B2B Sales Paid Search Agency Marketing Prospects 100

Smashmouth Marketing

SEPTEMBER 8, 2009

Sales people spend way too much time searching for information, giving up and creating sales assets on their own (assets that typically exist elsewhere in the organization). Do we really want people who earn $150 an hour creating PowerPoint presentations from scratch or searching Hoovers for basic company information about their prospects?

Conference 100

Conference B2B Sales Paid Search Agency B2B Marketing 100

Smashmouth Marketing

NOVEMBER 19, 2009

When you are laying out your pages, spend as much time on calls to action as you do content. Budget time and resources to create content constantly. Conversion -- In the end, it's all about capturing the visitors and converting them to leads. Don't lose sight of that. Make them click on those compelling offers.

Inbound Marketing 100

Inbound Marketing Hubspot Product Lead Scoring 100

Smashmouth Marketing

DECEMBER 29, 2005

Make fun of me all you want, but I believe the tradition of Tea is a wonderful way to spend the time with loved ones. My girls went to the Crumpets Tea Room today with the female relatives. I thought the picture was cute. My two oldest, Rebecca and Carolyn. I wish they had invited a couple of the men in the family.

Tagging 100

Tagging Spending 100

Smashmouth Marketing

MAY 4, 2007

I wanted to spend quality time with Linda and my kids, so the long hours, late nights and travel that goes along with tournament poker just couldn't coincide with this point in my life. I also found a wonderful woman, Linda, and her addition to my life has balanced it out completely.

Tagging 100

Tagging Course Spending Service 100

Smashmouth Marketing

JANUARY 10, 2009

Spend the majority of your time gaining rapport with them and educating them. It's a numbers game just like the dating world -- "there are lots of fish in the sea." - Sell yourself. The prospect doesn't expect to make any business decisions in that first meeting. Forget the pitch. Would you ask someone to marry you on a first date?

Gartner 100

Gartner Studies Act-On B2B Sales 100

Smashmouth Marketing

JUNE 5, 2009

Our philosophy with LeadLander is to put valuable lead and prospect information into the hands of sales people as quickly, simply, and cost-effectively as possible without the requirement to spend time and effort on implementation, administration, and other services.".

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

JUNE 3, 2009

Our philosophy with LeadLander is to put valuable lead and prospect information into the hands of sales people as quickly, simply, and cost-effectively as possible without the requirement to spend time and effort on implementation, administration, and other services.".

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

JANUARY 3, 2009

Spend the majority of your time gaining rapport with them and educating them. It's a numbers game just like the dating world -- "there are lots of fish in the sea.". Sell yourself. The prospect doesn't expect to make any business decisions in that first meeting. Forget the pitch. Would you ask someone to marry you on a first date?

Gartner 100

Gartner Studies Act-On B2B Sales 100

Smashmouth Marketing

MAY 10, 2007

I imagine making someone's day when they find their "lucky penny" and spend the rest of their day on a semi-high. The first is just silly. When I'm walking somewhere and realize I have a penny in my pocket, I'll drop it. The second thing I do is not as silly. In a given day, I'll read a good 100-200 RSS posts per day in Google Reader.

RSS 100

RSS Paper Tagging Spending 100

Smashmouth Marketing

JANUARY 15, 2006

So I thought I would spend a month experimenting. I don't play the multis unless the sngs have paid for them. I made this decision based on 3 years of PokerTracker data. It showed me that my ROI in sngs was less than my ROI in mtt.

ROI 100

ROI Tagging Pricing Price 100

Smashmouth Marketing

DECEMBER 19, 2005

I make the same one every year, so this year I'll be different and spend a week or so thinking of a better one. I will admit right now that I have to start exercising instead of sitting in front of a computer or poker table all day. So that won't be my resolution, I'll just do it.

Tagging 100

Tagging Spending Features Best Practices 100

Smashmouth Marketing

DECEMBER 29, 2008

Those with higher educations seem to have the interest in green and the economic ability to make green spending decisions. The Green Gap seems to exist between those that have completed higher education and those that have not. Also, most b2b buyers do have higher education backgrounds. Green is a topic of conversation.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

DECEMBER 28, 2008

Those with higher educations seem to have the interest in green and the economic ability to make green spending decisions. The Green Gap seems to exist between those that have completed higher education and those that have not. Also, most b2b buyers do have higher education backgrounds. Green is a topic of conversation.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

NOVEMBER 29, 2005

And I said, "Obie, I can understand you wanting my wallet so I don't have any money to spend in the cell, but what do you want my belt for?" Obie said he was going to put us in the cell. Said, "Kid, I'm going to put you in the cell, I want your wallet and your belt." And he said, "Kid, we don't want any hangings.".

Tagging 100

Tagging Consulting Spending 100

Smashmouth Marketing

DECEMBER 26, 2008

Do I ever look over to the group he's in (aptly named "lots of posts") and see 20 new updates apiece from those in that group (we all know who they are) and think, "rrrg, just can't spend the time on this right now". The law of large numbers means that there will be something of value in the volume.

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Smashmouth Marketing

MARCH 12, 2004

Send the bookmark to a kid -- curious teens can spend a week here. They explore ideas and technologies that are not quite here yet. can you smell the great cup of jo I am sipping right now? Just alot of cool stuff. I am still looking for the odd associations and am sure I will find them soon.

Spending 100

Spending Generation 100

Smashmouth Marketing

DECEMBER 20, 2008

Do I ever look over to the group he's in (aptly named "lots of posts") and see 20 new updates apiece from those in that group (we all know who they are) and think, "rrrg, just can't spend the time on this right now". The law of large numbers means that there will be something of value in the volume.

Social Media 100

Social Media CAN-SPAM Media Twitter 100

Smashmouth Marketing

MARCH 27, 2004

My comfort dwindled as I proceded to spend three hours without seeinganything interesting. I watched the shootoutbetween the experienced, proceding with caution, and the weekendwarior going all in on K2x from early position. It was a bit of amine field, but the lucky survived. I finally got a hand with AdQdunder the gun.

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Positioning Spending Ad Building 100