Paul Gillin

JANUARY 16, 2014

offices were startups can set up shop for four months at no cost and get $10,000 to spend on marketing activities. Now the company is taking customer advocacy to the next level with the launch of the Small Business Innovation Loft. That’s a physical space within the company’s Waltham, Mass. This press release has more.

Small Business Marketing 50

Small Business Marketing Contacts Ideal Customer Profiles Word of Mouth 50

Paul Gillin

OCTOBER 19, 2011

This doesn’t mean e-mail is obsolete, but with inboxes mail clogged and people spending an hour a day on Facebook, the newsfeed has become an attractive alternative channel. Don’t flatter yourself by thinking people will spend a minute on your page trying to figure out your message or offer. Use Facebook for sampling.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

FEBRUARY 10, 2016

Finding connection points with customers and prospects – Executives typically spend a lot of time meeting with customers and business partners. The same applies to online interactions, and that’s why social networks can be so powerful for executives. Here are five little-known benefits to consider.

Social Media 50

Social Media Media Thought Leadership Advertising Mediums 50

Paul Gillin

FEBRUARY 9, 2011

So if Groupon has spent (conservatively) $10 million on media buys since Sunday and given $400,000 in matching donations to the causes it exploited, then its licensing costs amount to 4% of the total spend. Pretty good deal if you ask me. For a company that just raised $950 million in financing, it’s not even a rounding error.

Rules 50

Rules Paid Search Agency Advertisements Advertising 50

Paul Gillin

MARCH 17, 2013

I think it’s a shame that Steve Jobs, who gave away very little of the wealth he accumulated, is viewed more positively than a man who seems determined to spend the rest of his life tackling some of the world’s toughest health and humanitarian issues. Related articles. Bill Gates Bashes Capitalism.

Wikipedia 50

Wikipedia Lead Ranking Organic Leads Positioning 50

Paul Gillin

JANUARY 13, 2012

I spend about 10 minutes a day checking my Twitter stream for spammers, product pitchers and others who don’t interest me, and unfollow them. My goal is to find people who share my interests, not to run up my numbers. I only follow people who interest me or who have reached out to me via a personal tweet.

Twitter 50

Twitter Ad Building Tips Tagging 50

Paul Gillin

APRIL 24, 2012

The pitch to salespeople is that they can spend more time making customers successful and less time doing paperwork. Sales people are empowered with tools that help them quickly identify resources within the organization that can help customers solve problems. The other part of the equation is supporting customers better.

Business 50

Business Work Management Customer Satisfaction Marketing Management 50

Paul Gillin

JUNE 29, 2011

Over the last quarter alone, more than 500,000 people visited the online community, spending over 65,000 hours researching, collaborating and communicating with fellow engineers. Focused sub-groups – scores of technical forums ranging from LEDs, robotics, FPGAs, engineering student design teams, etc.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

MAY 16, 2012

They’re spending a lot of money on this and there’s a lack of understanding about the value we’re getting. How do we collect all this data and apply tools in a space that’’s moving so fast that people expect immediate responses. How do we do that while protecting the integrity of the brand? The other issue I worry about is security.

Business 50

Business Social Media Opinions CMO 50

Paul Gillin

APRIL 27, 2012

It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

NOVEMBER 17, 2010

But after spending three days at a conference in San Francisco this week watching and talking to iPad users, I’m now convinced that tablets will all but displace laptops within the next few years. I only got on the smart phone bandwagon a year ago after Apple had already shipped 100 million of them.

Web 2.0 50

Web 2.0 Verticals Forecasting Amazon 50

Paul Gillin

AUGUST 19, 2011

None is very appealing, but a customer-driven market doesn’t permit the luxury of spending your way out of trouble. Conversely, the owner of the Best Western Premier Marlemont can cut the advertising and direct mail budget because customers are doing a better job of promoting the hotel than any marketing could do.

Marketing Management 50

Marketing Management Advertising Agencies Business Marketing Budget 50

Paul Gillin

JULY 9, 2012

They should spend their time being creative. If Xerox had used it at PARC in the 1960s, we’d probably still be using MS-DOS today. Creative people shouldn’t have to worry about sucking up to managers and competing with the person at the next desk.

Work Management 50

Work Management Marketing Management Thought Leadership Blogger 50

Paul Gillin

AUGUST 26, 2010

They will encounter managers who believe that Facebook is a productivity drain and who would rather employees spend an hour in traffic jams each day than get work done from home. And so they head off to college, and in four years they will enter a workplace that understands little about their values and systems.

Multi-Channel 50

Multi-Channel Facebook Communities Course 50

Paul Gillin

DECEMBER 19, 2011

I probably spend only a couple of hours a week on the blog, but it’s well worth it for the excellent feedback like yours. I wonder how much effort you put to make the sort of fantastic informative site. Charise Parthemore. Not half as much effort as you put into posting your seeringly insightful commentary, Charise.

RSS 50

RSS Wiki Conference Consulting 50

Paul Gillin

JUNE 17, 2010

Few B2B companies seek the consumer spotlight and their audiences, which may spend millions of dollars with them, are more interested in substance than in style. Perhaps it’s because glitzy video contests and games don’t resonate with the time-challenged professional audience. It doesn’t really matter.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

MAY 13, 2010

Ask a few people who are familiar with your industry but not with your company to spend exactly one minute on your website. Here are some questions that can help you determine whether your website is hitting the mark: Is the message clear and succinct? That’s about the amount of time an average visitor will grant you.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

OCTOBER 11, 2012

I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Here are 15 of my favorite tips. Please add your own as comments. Ask Questions. The best way to provoke discussion on LinkedIn is to ask questions.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

JANUARY 6, 2011

Unfortunately, even Santa requires you to first spend a year being good. Over the past year marketers have decorated their websites like Christmas trees with Twitter and Facebook logos. Now some of them are wondering why Santa hasn’t appeared.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

SEPTEMBER 23, 2010

Spend a few minutes one-on-one with each speaker before the event. Take these as suggestions, not requirements; Confirm a time to meet just before the event to go over last-minute issues. Take notes during this meeting and send them to all panelists, whether they attended or not. Minimize surprises on stage.

Tips 50

Tips Conference Rules Tactics 50

Paul Gillin

AUGUST 29, 2012

The company began making a more focused effort to spend time explaining diaper rash to parents who called. “If parents weren’t seeking medical attention or treating the diaper rash, that was a big concern,” Fox said. Our focus was ‘We are both concerned about the pain of diaper rash. Let’s seek treatment.’”.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

APRIL 4, 2012

Rectangular tables force people to break off into small groups or spend the evening talking just to the people who happen to be nearby, which can be a drag if you don’t have a lot in common. Consider his lessons next time you arrange a networking event for a few of your colleagues. Get a round table. Round tables avoid this.

PR 50

PR Opinions Linkedin Spending 50

Paul Gillin

AUGUST 4, 2012

In one of the few times he opened up to me, he spoke of his dream of selling the agency eventually and spending his remaining productive years in the classroom. In addition to running the agency, he was teaching full-time at Boston University.

Cross-Selling 50

Cross-Selling Newsletter Ad Agencies Public Relations 50

Paul Gillin

JUNE 26, 2013

Batters spend too much time adjusting their batting gloves and grabbing their crotches. In my view: Major League Baseball needs a pitch clock. If the pitcher doesn’t deliver in time, it’s an automatic ball. There should be a hitting clock, too. Step up and swing. That’s what signs are for.

Allocation 50

Allocation Wikipedia Lead Scoring Lead Ranking 50

Paul Gillin

MARCH 24, 2011

Why spend time and money influencing the media if you can become the media instead? The Internet has obliterated barriers to entry in publishing and smart marketers are realizing that, with persistence and a good keyword strategy, they can beat the top business publications in search results.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

FEBRUARY 16, 2012

Spend w/partners on relevant environments.” RT @george_grattan: @cc_chapman Lincoln quote : give me 6 hrs to chop down a tree and I will spend the first 4 sharpening the axe. @RachelJOConnell is a quote machine: “Look for opportunities for other ppl to express your brand.” ” #SMB26. ” #SMB26.

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50

Paul Gillin

JANUARY 20, 2011

Users of call routing or process management systems, for example, may spend days or weeks in continuing education classes or at conferences to keep up with new developments. The business buyer’s appetite for information also doesn’t end with the sale (see item 4). There is virtually no parallel for this in consumer markets.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

FEBRUARY 20, 2013

Only 44% of respondents says they’re looking to spend more on social media, down from 71% in the 2011 survey. Up-and-comers are Foursquare (28%) and Pinterest (18%). Growth in social media investment showed signs of slowing in this survey. Forty-one percent say their level of investment will remain, up from 25% last year.

Social Media 50

Social Media Studies Media Linkedin 50

Paul Gillin

OCTOBER 31, 2011

When we look at fixed-investment spending, starting in the late 19 th century the wave of investment grew rapidly. We also had financial structures in place, like pension funds, that were unsustainable in the new environment. So we’re seeing new models appear. We’re creating ways to use the new technologies as the old technologies wind down.

Correlation 50

Correlation Verticals ROI Demand 50

Paul Gillin

MARCH 9, 2012

The company’s almost obsessive approach to research has marketers and engineers routinely visiting customers’ homes to spend hours watch people doing laundry, diapering their babies and brushing their teeth. It’s not that P&G doesn’t understand its markets.

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Impressions 50