Customer Experience Matrix

JUNE 27, 2021

Remember the growth in marketing and sales technologies was due mostly to the fact that marketing and sales teams could often buy what they wanted as a Software-as-a-Service subscription, with little or no involvement of the central IT team. In fact, it’s probably the most common mistake that people make when buying software.

Work Management 296

Work Management Marketing Management Buy Ad Building 296

Customer Experience Matrix

JUNE 5, 2013

Fresh on the heels of yesterday''s blockbuster ExactTarget / Salesforce.com deal , SAP today announced acquisition of e-commerce vendor hybris software. Similarly, it has claimed some real-time interaction management, but I don''t know how well it works.

Work Management 120

Work Management Marketing Management Marketing Automation Services Salesforce.com 120

Customer Experience Matrix

JULY 25, 2020

Call me a c**k-eyed optimist, but marketers may actually be getting better at buying software. The same applies to software selection: a collection of use cases will not necessarily test all the features you’ll ultimately need. This is more work than use case demonstrations but gives much more complete information.

Work Management 194

Work Management Marketing Management Sample Vendors 194

Customer Experience Matrix

MAY 2, 2021

The build vs buy debate has existed as long as packaged software itself. That discussion, in turn, usually leads to a recommendation that companies build software which will create unique competitive advantage and otherwise buy when a satisfactory option exists. .* This work is the same whether you’re building or buying.

Work Management 292

Work Management Marketing Management Buy Ad Building 292

Customer Experience Matrix

OCTOBER 27, 2019

SessionM/Mastercard: most CDP acquisitions have been made by companies that are not primarily marketing software vendors. Teradata: major marketing software vendors have chosen to build their own CDPs rather than buying one. But with the marketing software vendors products now finally reaching the market, that era is ending.

Enterprise Management 257

Enterprise Management Work Management Marketing Management Paid Search Agency 257

Customer Experience Matrix

JUNE 25, 2008

Certainly the overriding point was that technology can’t do the job by itself: business processes and organizational structures must be in place to ensure that marketing and sales work together. The latter would work for advanced buyers, but, at this stage in the market, those are few in number.

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

Customer Experience Matrix

JULY 9, 2010

The trick to making this work is efficiency. The work adds up so quickly that most marketers can’t afford to do it. Tags: software as a service demand generation marketing automation natural language processing artificial intelligence content aggregation.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Customer Experience Matrix

MARCH 28, 2007

Readership of this blog picks up greatly when I write about specific software products. Still, no matter how pleased I am to attract more readers, nothing can replace talking directly to a software vendor. And not just talking, but actually seeing and working with their software. Tags: software selection.

Software 120

Software Process Vendors Tagging 120

Customer Experience Matrix

JULY 25, 2009

Summary: Consumer-oriented marketing automation systems have been slower to adopt the Software-as-a-Service model than business marketing (demand generation) systems. Software-as-a-Service (SaaS) is now the standard model for business-to-business marketing automation (a.k.a. demand generation) systems.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Demand Generation Agencies 120

Customer Experience Matrix

MARCH 9, 2011

. - a “Twitter prospector” that executes automated searches, weeds out spam posts (identified by third-party links within the post), sends the remaining results to an in-box for review, and lets users apply standard templates to create replies. -

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 2, 2007

If you’re lucky enough to work in a company where all data is shared voluntarily and enthusiastically – well, congratulations.) Tags: marketing software marketing automation. You may feel what I’ve described is really no different from existing marketing databases and data warehouses.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 4, 2006

The new positioning will draw on expert channel partners such as Value Added Resellers to help customers not simply install the software, but also train their staff and modify their business processes. Software-as-a-Service as Next-Gen Business Platform” from Saugatuck Technology ( www.saugatech.com ).

Advertising Agencies 120

Advertising Agencies Advertising Channels Software Paid Search Agency 120

Customer Experience Matrix

MAY 22, 2018

Selling enterprise software packages to mid-market firms doesn’t work very well, but embedding enterprise-class micro-services would let Adobe add advanced features without asking mid-market IT managers or business users to do more than they can handle. So it would be hard to make the numbers work.

Enterprise Management 120

Enterprise Management Work Management Marketing Management eCommerce 120

Customer Experience Matrix

AUGUST 18, 2020

I recently took a quick scan of research on the issue, prompted in particular by a headline that nearly half of companies release software they know contains security flaws. Insecure work-from-home practices during the pandemic only add new risk. So, like it or not, security is a marketer’s problem too.

Work Management 276

Work Management Marketing Management Privacy Fulfillment 276

Customer Experience Matrix

MARCH 26, 2007

I’ve seen several (well, two) articles recently about mobile marketing software. Most seem to be SMS bulk mailers—very much the equivalent of simple software for sending direct mail or mass emails. Marketing software vendors surely see this opportunity. This is expensive and experts are rare.

Work Management 120

Work Management Marketing Management Mobile Marketing Software 120

Customer Experience Matrix

MAY 11, 2019

The traffic report mentioned an accident nowhere near his route to work. How’s that working out for you?” They use special devices and software that hides their identity, regularly erases their data, and maintains separate personas for different purposes. Yes, I can see how that works out,” said Jamie. How does that work?

Privacy 195

Privacy Paid Search Agency Privacy Protection Tagging 195

Customer Experience Matrix

MARCH 6, 2016

The company made a few announcements, most notably a vastly improved email builder and tighter integration with online accounting software from Quickbooks Online and Xero. Infusionsoft’s goal is to bake as much as possible of the methodology into the software, its partner ecosystem, and prebuilt assets such as campaign plans.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Customer Experience Matrix

JULY 1, 2023

And, AI systems are inherently more adaptable than traditional software, which must be explicitly programmed for each new task. Frankly, I don’t buy it: just as people who can fake sincerity, have it made , the AIs will quickly learn to mimic creativity and find which emotion-based messages work best.

Best Practices 177

Best Practices Work Management Differentiation Marketing Management 177

Customer Experience Matrix

APRIL 15, 2024

Those companies will be captives of the platforms, but it will be a fairly enjoyable captivity, with many pleasing applications to choose from and few obstacles to working as they please. But most will accept the limits of their chosen platform and get on with their work. Some will be so unhappy that they'll escape.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Marketing AI 136

Customer Experience Matrix

OCTOBER 22, 2013

The first insights come from G2 Crowd , a research firm that ranks software based on user ratings and social data. I have my doubts about comparing software this way* but users certainly know whether or not they''re happy. marketing automation effectiveness software satisfaction g2crowd demand generation' on a 0-10 scale.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Lead Scoring 120

Customer Experience Matrix

FEBRUARY 17, 2015

They make it much easier for execution systems to act intelligently, since the hard work of surfacing opportunities and selecting responses is largely done in advance. The one thing you may not expect about Lily is that it’s old-style on-premise software, not software-as-a-service. million, and have a 70% failure rate.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

SEPTEMBER 6, 2018

Another likely differentiator is that MDM systems run on SQL databases and work with structured data. By contrast, CDPs work with structured, semi-structured and unstructured data which requires a NoSQL file system like Hadoop. CDPs are designed to be managed by business users although deploying them does take some technical work.

Work Management 197

Work Management Marketing Management Ideal Customer Profiles Vendors 197

Customer Experience Matrix

FEBRUARY 6, 2014

Since both vendors ultimately failed to survive, it might seem reasonable to conclude that freemium doesn’t work for B2B marketing automation, despite its successes elsewhere. My take is that freemium doesn’t fit well with marketing automation because marketing automation takes a lot of work to use effectively.

Loopfuse 120

Loopfuse Marketing Automation Services Banners Vendors 120

Customer Experience Matrix

DECEMBER 16, 2018

But the nature of software products is to expand their functions. So the best bet is that the CDP market will follow the same pattern as other markets, with best-of-breed products slowly replaced by integrated solutions, starting in the mid-market and working up into larger enterprises.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Customer Experience Matrix

APRIL 21, 2016

One key to its long-lived success was an early decision to sell software by annual subscription, rather than the one-time perpetual license standard in the industry when SAS started. In recent years, much of the software industry has adopted a subscription model under the label of “Software as a Service” (SaaS).

Work Management 120

Work Management Marketing Management API Resource Management 120

Customer Experience Matrix

MARCH 7, 2014

Great customer support has been important because setting up work flows in Ontraport, such as order processing for the VEST report, was pretty darn complicated. Ontraport recognized the issue some time ago and has in fact been working on a complete rebuild for more than two years.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 13, 2014

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. But more interesting is that 77% come from somewhere else.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

APRIL 2, 2013

By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company. SaaS economics aren’t supposed to work that way. million in 2012, or 59% of revenue.

Marketo 120

Marketo Salesforce.com Eloqua Marketing Automation Services 120

Customer Experience Matrix

APRIL 9, 2014

I can think of several reasons for the discrepancy: GTCR isn’t a big software company looking to fill out an existing marketing suite; Vocus sells mostly to small business, not enterprises; Vocus hasn''t created enough buzz. Vocus has been working hard to change its profile. But it only allows one score per customer.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Customer Experience Matrix

MARCH 29, 2017

And from a revenue perspective, there’s no way that marketing technology companies make up half the total revenue of the software industry. But just as I was working myself up for some back-of-the-envelope calculations, the good people at International Data Corporation (IDC) announced a report with authoritative figures on the topic.

Enterprise Management 120

Enterprise Management Work Management Spending Marketing Management 120

Customer Experience Matrix

FEBRUARY 9, 2012

What they found “too hard” wasn’t the software, but the planning and content creation needed for serious marketing automation. That’s not a software problem. Even a system that could build programs just by reading marketers' minds wouldn’t work if those minds didn't know what they wanted in the first place.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

SEPTEMBER 11, 2013

From my usual lofty perch in enterprise software world, Susan''s requirements seem stick-figure simple: accounts, contacts, opportunities, lists, and mass emails. Even more happily, the answers all came back positive as I imagined working through Susan’s basic business processes in Zoho. Build contact lists, check. Mass emails, check.

CRM 120

CRM Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

APRIL 1, 2020

PR agency Global Results Communications just launched a COVID-19 Job Board to help people find work. Defense, productivity and education software, and communications are doing the best. Job Listings There’s also an intriguing little niche of companies offering job information.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Customer Experience Matrix

OCTOBER 15, 2013

The great hope is that acquisitions by Oracle , Salesforce.com , Adobe , and other big software vendors finally push the industry across this classic Geoffrey Moore chasm from the beachhead niche to mainstream users, but that’s by no means certain to happen. Join me at next week’s Webinar for a roadmap to making this happen.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Customer Experience Matrix

JUNE 15, 2009

To make a stronger business case for the purchase, include the value of shifting work from IT to business users, and of producing results faster. I don’t understand QliiView’s reluctance to adopt a Software-as-a-Service model. It has proven viable for many other software companies, including other business intelligence vendors.

Work Management 120

Work Management Marketing Management Service Software 120

Customer Experience Matrix

JANUARY 17, 2011

I’ve been having way too much fun working on my new industry report. You have to mouse over the numbers in the grids – not the most convenient method, but the one allowed by the software I’m using (SAP Business Objects’ Xcelsius). Unfortunately, that seems to overtax the software, so I’ll have to leave that out of the final product.

Marketing Automation Services 120

Marketing Automation Services Sample Comparison Vendors 120

Customer Experience Matrix

FEBRUARY 2, 2009

I occasionally do some development work in QlikView and have made no secret that I think it's a great product. So part of me was pleased to learn that it had been listed as a—indeed, the only—“champion” in an Aberdeen Group AXIS report on BI/Performance Management software. For details, see What Makes QlikTech So Good?

Work Management 120

Work Management Marketing Management Class Vendors 120