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Avoiding Cascading Zipper Failures between Marketing and Sales

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In companies that have a lack of sales lead follow-up, they often buy CRM software products to shore up areas of non-compliance, which accomplishes very little. i Wikipedia ii Dr. Lee Lowery, Jr., Put a tool in the hands of a fool and you still have a fool with an unusable tool.

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The “Keystone” of B2B Corporations isn’t CRM or Marketing Automation

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Thank you Wikipedia). ” There are numerous software products attempting to take credit for being the Keystone (much better than a corner stone). 1] A masonry arch or vault cannot be self-supporting until the keystone is placed. Is it the CRM system, without which so much important information would be lost?