Navigate the Channel

DECEMBER 19, 2017

Trade show marketing just isn’t what it used to be. It seems like just yesterday that trade shows depended on paper registration, hard copy promotional materials, and exhibit booths featuring static displays of data and graphics. Thankfully, times have changed…for the better. The technology is seemingly endless.

Trade Show 95

Trade Show Marketing AI Practices Best Practices 95

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. You can access the complete report on the Software Advice blog – no registration required.). (You The conclusion that most caught my eye is the one that titles this blog post.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Ranking 100

Square 2 Marketing

MAY 28, 2020

I saw a new free report called “Getting Ready For The Return Of Trade Shows” from a software company, and I thought to myself, “What trade shows?”. If there’s a virus flare-up or a second wave in the fall, you could be saying goodbye to air travel and trade shows in 2021, too.

Trade Show 76

Trade Show Event Marketing Conference Lead Generation 76

Webbiquity

AUGUST 18, 2020

As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more. HeySummit.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Navigate the Channel

DECEMBER 12, 2017

Trade show planning for 2018 is in full swing. With budgets and strategy considerations on the table, we’re offering our take on tips to maximize your trade show ROI for the upcoming year. It goes without question that technology is a major player when it comes to trade show success.

Trade Show 83

Trade Show Marketing AI Tactics Tips 83

Zoominfo

APRIL 30, 2021

In fact, as of December 2020, the majority of event organizers (59.4%) reported looking for hybrid event software. The most logical and immediate solution, it appears, is revealing itself through hybrid events that offer both in-person and remote components to appeal to a wider audience in the current climate.

Trade Show 130

Trade Show Acquisitions Top of Funnel Enterprise Management 130

Square 2 Marketing

JANUARY 28, 2020

Outbound Marketing Tactics Like Trade Shows Require Automation To Optimize Your Event ROI. Today there are more conferences, trade shows and live events than ever before. People are flocking to events, and more marketers are using events in their orchestrated demand generation and lead generation programs.

Trade Show 57

Trade Show Marketing Automation Services Marketing Automation Automation 57

SmartBug Media

AUGUST 10, 2020

Trade shows and events are important—and often powerful—customer acquisition channels for SaaS organizations. Trade shows give exhibitors (you) and attendees the opportunity to sync face-to-face, which can help build the trust and deeper connection needed to support longer, sometimes more complex sales cycles.

Cross-Selling 81

Cross-Selling Trade Show Marketing Budget Marketing Automation Services 81

Jifflenow

OCTOBER 30, 2019

Trade shows are an important spend in any marketer’s budget. This results in more than $24 billion in spending on trade shows each year in the U.S. Finding a way to measure the success of a trade show is key, but only 30% of exhibitors actually have established goals for their events.

Trade Show 40

Trade Show ROI Eye-Tracking Marketing Budget 40

Biznology

AUGUST 19, 2015

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification. We all know this!

Trade Show 80

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

markempa

JULY 8, 2013

But, when Brickstream decided to sell a new queue management software product directly, it realized it was time to refresh the brand. The best opportunity to kick off that effort was at the NRF Big Show. Branding the devices as SeeMore 3D and SeeMore 2D and the new software as QueueIQ. The fun didn’t end at the trade show.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Webbiquity

OCTOBER 29, 2019

Why should you use email marketing software? Marketing automation software enables you to effectively segment and manage large email lists. Email marketing software is a cost-effective method to stay in touch with your sales prospects and customers. What does email marketing software do? Market reach. Better metrics.

Marketing Automation Services 188

Marketing Automation Services Marketing Management Budget Programs Marketing AI 188

Lead Liaison

MAY 31, 2019

There’s no doubt that a trade show or live event can be a great avenue for filling your marketing pipeline with eager, qualified leads. So what can you do to ensure you leave your next trade show , the one you will pour so much time, effort and financial resources into, with a bunch of quality leads? They can be.

Trade Show 48

Trade Show Lead Liaison Tips Lead Capture 48

Zoominfo

DECEMBER 15, 2020

Crush Your Software Sales Demo and Convert More. Everyone likes freebies, from branded office supplies, to candy, and to software trials. Demos give you a chance to show off your brand, product, and culture all at once — it’s your chance to really shine! Read more: Best Practices for Software Sales Demos.

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Lead Liaison

JULY 17, 2019

Trade show exhibitors often hesitate when integrating an independent lead capture solution with show-appointed lead retrieval. We’re breaking down that barrier with this phone script that exhibitors can use when coordinating with the show organizer. What is the cost to use the show-appointed method?

Trade Show 48

Trade Show Lead Capture Marketing Management Organic Leads 48

Lead Liaison

JUNE 14, 2023

Universal Lead Capture is a Strategy, not Software Universal lead capture is often confused as being a software solution; instead, it’s a business strategy. Not being able to show your management team a centralized dashboard of trade show leads and make comparisons from event to event?

Lead Capture 97

Lead Capture Lead Liaison Cost Trade Show 97

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” Technology and software firms have adapted to the new ways that their buyers buy.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

Lead Liaison

DECEMBER 15, 2022

The system makes it easy to report which attendees were in which sessions because the Lead liaison software OneFocus creates an “attendee journey” in their profile so an event manager can easily see and export each session attended. We also integrate with many different software platforms if you want to have an automatic sync of the data. .

Lead Liaison 92

Lead Liaison Marketing Automation Services Marketing Management Trade Show 92

Lead Liaison

MARCH 2, 2023

Once scanned, software on the device converts the dots within the code into numbers or a string of characters. To see how Lead liaison’s growing library of digital activations (games) , universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!

Lead Liaison 86

Lead Liaison Trade Show Marketing Automation Services Marketing Management 86

Lead Liaison

JANUARY 19, 2023

The most successful trade show exhibitors create successful and memorable experiences that attract, engage, and ultimately convert leads from prospects into customers and hardcore brand loyalists. How can you affect audiences positively and leave an unforgettable impression?

Lead Liaison 76

Lead Liaison Trade Show Work Management Lead Capture 76

Marketing Insider Group

JANUARY 12, 2021

Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows. He left academic psychology for the lure of software building, and spent 10 years at Microsoft leading the development of consumer-facing software.

Tips 307

Tips Co-Registration Microsite Pricing 307

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. At a live event, such as a trade show, engage employees and booth visitors with photos and video during set-up and while the event is taking place.

Social Media 65

Social Media Event Marketing Trade Show Social Marketing 65

Tomorrow People

NOVEMBER 16, 2018

Depending on the industry, the cost of exhibitions and trade shows do vary. Online marketing strategies may be cheaper than what traditional channels can offer, but nothing beats having a conversation with customers. You can really understand their pain points, where they are in the buying cycle, and how to solve their problems.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

Zoominfo

MAY 25, 2022

Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more. At trade shows and events, sales professionals can collect as much contact information as possible. What is Sales Intelligence? Why Use Sales Intelligence Tools?

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Marketing Insider Group

DECEMBER 10, 2020

You may also consider using event-specific planning software like the ones offered by Aventri and Bizzabo. One prominent software solution to consider is Hubb. Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows. Event Budget Management.

Marketing Automation Services 349

Marketing Automation Services Marketing Management Planning Process 349

Biznology

JUNE 23, 2021

Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Greater flexibility to attend multiple sessions. Much lower production costs.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Launch Marketing

APRIL 10, 2019

Software and Software as a Service (SaaS) marketing is, not surprisingly, garnering more attention as spending on SaaS continues to rise across companies of all sizes. In this post, we look at four factors and best practices in software and SaaS marketing that help companies and solutions rise above the rest.

Marketing Automation Services 48

Marketing Automation Services Paid Content Software Paid Search Agency 48

Act-On

SEPTEMBER 24, 2023

She narrows potential options by visiting provider websites, reading third-party reviews, talking with peers, and possibly attending trade shows to check out solutions in person. Middle of Funnel: Consideration Staying with the same example, the marketer decides she is interested in marketing automation.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Adobe Experience Cloud Blog

NOVEMBER 2, 2011

Delphine Remy-Boutang, Worldwide Digital Social Media Marketing Manager at IBM Software Group, talked about Attracting the Right Leads using Social Media. – eConsultancy’s London Trade Show was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Did you attend FUNNEL? What’s in the FUNNEL?

Trade Show 48

Trade Show Top of Funnel Marketing Automation Services Work Management 48

Stevens & Tate

SEPTEMBER 24, 2022

Social media, trade shows, marketing metrics, and lead nurturing all make up vital pieces of your thought leadership toolset. Inbound marketing software, analytics, and metrics can certainly help, but having a strong OODA loop within your organization will aid in making decisions. Remember, it all starts with data.

Top of Funnel 137

Top of Funnel Thought Leadership Planning Trade Show 137

Zoominfo

OCTOBER 5, 2021

For example, let’s say you want to leverage experiential marketing to promote a photo editing software. Or, if your company sells intangible products like software and technical solutions, you can craft an email campaign offering a free trial of your product.

Activities 130

Activities Brand Identity Branding Sample 130

Marketri

APRIL 4, 2024

And since the average salary for a coordinator is less than that of a manager, there’s more budget to secure specialists on an outsourced or fractional basis, attend trade shows, invest in paid media, and more. It’s like buying a Ferrari for occasional trips to the local grocery store.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Biznology

APRIL 11, 2018

Why just use them as giveaways at a trade shows and events? If it is a website coupon, make sure that your shopping cart software is set up to accept multiple uses from the same customer and do not enter an expiration date. When you invest in promotional products, you want to make the most of them.

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

Webbiquity

MAY 4, 2021

Here’s the story of James Creech and the team behind Paladin Software. Today, I’m talking with James Creech from Paladin Software. And then recognizing it could help anyone doing influencer marketing, they launched Paladin to build a software product to streamline the process. The Discussion. Forget the fatigue. Welcome, James!

Work Management 287

Work Management Marketing Management Paid Search Agency Peer-to-peer 287

Marketing Insider Group

OCTOBER 27, 2020

Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows. He left academic psychology for the lure of software building, and spent 10 years at Microsoft leading the development of consumer-facing software.

Lead Scoring 314

Lead Scoring Lead Ranking Tips Leads 314

Crimson Marketing

JANUARY 15, 2015

Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation. “As That information, in turn will richly inform your demand generation efforts.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

ATAK Interactive

MARCH 12, 2020

Invest in trade shows for lead generation. 3. Trade Show Marketing. In an increasingly digital-focused landscape, trade show marketing is still a valuable B2B marketing strategy in 2020. This greater trackability makes trade shows are a worthwhile investment for B2B marketing in 2020.

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107