Paul Gillin

JANUARY 16, 2012

Dachis Group will provide a “social business adoption quickstart workshop” and Group Business Software will provide services to make Lotus Notes applications Web- and mobile-accessible. The term “social business” has been gaining traction in the last year.

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Paul Gillin

MARCH 13, 2012

Cloud-based applications are more appealing than on-premise software for businesses that lack large IT infrastructures. Chinese consumers, for example, will spend $160 million on online books this year, but they expect delivery in a format that fits on a mobile phone.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

JANUARY 24, 2013

Greg Gianforte has started five successful software companies. Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research. He blogs at PaulGillin.com and NewspaperDeathWatch.com. He founded RightNow Technologies in 1997 with a mission to rid the world of bad experiences.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

SEPTEMBER 2, 2011

My work setup includes four monitors powered by two PCs, each running voice recognition software. Being offline for so long has made me more keenly aware of how central the Internet has become to my work and life, however. I live online. My e-mail, calendar and many of my documents live in the cloud.

Cable 50

Cable Press Twitter Facebook 50

Paul Gillin

JULY 9, 2012

While many people thought his self-imposed demotion from CEO to Chief Software Architect was a ruse at the time, it now appears that Gates really did step away from active management of the company. The first is that Bill Gates’ departure from the helm of Microsoft at the end of 1999 was the beginning of the spiral.

Work Management 50

Work Management Marketing Management Thought Leadership Blogger 50

Paul Gillin

JULY 29, 2010

The CEO is Tom Riddle (no relation to Lord Voldemort), a serial entrepreneur with a background in data communications, storage and enterprise software. The technical brain behind CIThread is Mike Matchett , an MIT-educated developer with a background in computational linguistics and machine learning.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

OCTOBER 19, 2011

That doesn’t have to be the case, says David Brody, Managing Partner at North Social , a software as a service company that specializes in serving small and medium businesses (SMBs) with a suite of Facebook apps that they can quickly integrate into their Facebook presence.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

OCTOBER 7, 2010

If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

OCTOBER 21, 2010

I constantly experiment with new software, and over the years I’ve come to rely upon a handful of stalwarts that I use every day. A lot of our productivity used to be robbed by little things: finding stuff, organizing it and getting it into a useful form. Thanks to new tools, much of that is now automated.

Product 50

Product Co-Registration Webcast Work Management 50

Paul Gillin

MARCH 10, 2011

That’s the reason Vico Software expects its sales reps to become active in construction-related groups in each of their territories. If the technical gurus in your organization are intimidated by the prospect of blogging, urge them to instead answer five questions per week.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

DECEMBER 1, 2010

One memorable point he made is that “social” is a powerful feature of software. One memorable point he made is that “social” is a powerful feature of software. The Facebook founder acknowledged that great power carries great responsibility and pledged to be more responsive to the privacy concerns of members.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

NOVEMBER 24, 2010

For example, employees must not post comments related to legal documents such as Oracle’s software license agreements. Similarly, if you appear in a video, you should preface your comments by making it clear that you are not an Oracle spokesperson and your opinion doesn’t necessarily reflect Oracle’s. No Legal Commentary.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JULY 8, 2010

For example, employees must not post comments related to legal documents such as Oracle’s software license agreements. Similarly, if you appear in a video, you should preface your comments by making it clear that you are not an Oracle spokesperson and your opinion doesn’t necessarily reflect Oracle’s. No Legal Commentary.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

OCTOBER 12, 2011

We’ve come through the Bataan Death March, which is enterprise software. Those have traditionally been six disparate disciplines, but you need the totality of them today. Why did you set out to celebrate analysts? Everyone in the global 2000 has burned in through a painful process their enterprise transaction systems.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

JANUARY 16, 2012

Larry Bowden, VP, Web Experience Software, IBM shows the new IBM Customer Experience Suite. The first deployments were small but the software was so easy to use that it grew to several thousand users within 18 months. Bayer MaterialScience was looking for new lightweight materials.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

MARCH 24, 2011

Alan Belniak is director of social media marketing at PTC, a very large software company. Last October, the company announced a major overhaul of its product line and its approach to software development. Which means that the old disciplines that have served publishers for many years suddenly have new relevance.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

JUNE 9, 2010

TopCoder , a contract software developer that hosts programming competitions and licenses the best solutions to commercial customers, applies an elaborate algorithm to the code submitted by its members to compute the quality of their work.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

JUNE 24, 2010

Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. Unique URLs enable your analytics software to track inbound traffic from each source separately so you can determine the ROI of each channel. A good CRM system is essential.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 20, 2011

For these and other reasons it’s shortsighted to tell a B2B marketer to apply the tactics used to sell blue jeans to the task of selling aircraft engines or sales force automation software.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

AUGUST 9, 2012

Two places to look are Bulldog Reporter’s PR Monitoring & Measurement Software Buyer’s Guide ([link] and the Social Media Monitoring Category of TopTen Reviews ([link] Be careful when relying on Google search for evaluations because the market changes rapidly and many top Google results are three or more years old.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

MARCH 4, 2014

A little background checking revealed that the numbers cited by Bulldog Reporter came from a study conducted by a company called DeskAlerts , which makes messaging software for use inside organizations. It turns out to be research that’s not very good.

Research 50

Research Lead Ranking Lead Scoring Validation 50