LeadSloth

AUGUST 30, 2009

The project itself will cost a fair amount of money, both for software as well as for expertise (either hiring an in-house expert, or hiring a marketing automation consultant ). Investment-to-revenue. I believe there is a good reason for this: costs savings with Marketing Automation are marginal. Will you save more than you’ve spent?

Marketing Automation Services 100

Marketing Automation Services Efficiency Marketing Automation Marketing Qualified Leads 100

LeadSloth

AUGUST 26, 2010

HubSpot integrates these features into its software, because it wants to be the one-stop marketing software for small businesses (and mid-size companies, although they’re not there yet ). The discussion in the LinkedIn Group talked about HubSpot’s Social Media features, one of which is Social Media Monitoring.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

AUGUST 24, 2009

Needless to say, Marketing Automation software is very popular today. First of all, I think Marketing Automation software has great promise. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. Okay, I made up the part about brewing coffee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

NOVEMBER 16, 2010

An email marketing vendor found out that people searching for "newsletters" are less sophisticated than those who search for "email software" That's useful info to fine-tune your nurturing programs. Being in the Bay Area, a lot of the attendees worked for software companies. Lead Nurturing Based on Product Usage.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

AUGUST 11, 2009

E.g. promoting software to developers vs. selling a value-based proposition to C-level executives? For example, there are many more software and web developers in the world than there are CIO’s of F1000 companies. Jep: Is there a typical target group that is easier to reach with PPC?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

LeadSloth

JUNE 7, 2010

Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. Genius Demand Gen Academy , series of 12 webinars, starting June 9th. MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua).

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

LeadSloth

AUGUST 5, 2010

To learn more about creating effective lead nurturing campaigns using real best practices, please attend Monday’s webinar 7 steps to finding untapped revenue in your marketing database , hosted by Act-On Software. Register today: [link].

Newsletter 100

Newsletter Practices Lead Nurturing DemandBase 100

LeadSloth

OCTOBER 26, 2010

Lisa Cramer is president and co-founder of LeadLife Solutions, a provider of on-demand lead management software with embedded best practices that generates, scores, and nurtures leads for B2B marketers. It’s amazing how much more revenue can be surfaced if these leads were re-nurtured. About the Author.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Practices 100

LeadSloth

OCTOBER 15, 2010

The big announcement was an upcoming integration with Webinar software, starting with Webex. It’s a big contrast with Pardot’s pragmatic approach, in which they give every lead a 60 second look – manually – and then decide how to route the lead. Webex Integration & Other Product News.

Marketo 100

Marketo Impressions Forrester Eloqua 100

LeadSloth

SEPTEMBER 3, 2009

People start adopting software because it’s cool, not because they know what to do with it. Marketing Automation is on its way to the peak of the hype cycle. The result: inflated expectations. However, there are a couple of B2B Marketing experts who understand how to avoid inflated expectations.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 100

LeadSloth

SEPTEMBER 8, 2010

Being successful in the Microsoft market requires that software vendors befriend those same channel partners and give them a cut: that’s a different business model from direct sales. Finally, Microsoft sells a lot through channel partners. What CRM System to Choose?

Salesforce.com 100

Salesforce.com Marketing Automation Services Marketing Automation CRM 100

LeadSloth

MARCH 22, 2009

This changed over time: now the focus has shifted to pro-active outreach to a handful of executives, instead of targeting thousands of software developers. In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads. How to Replace a Marketing Automation System?

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

LeadSloth

JUNE 23, 2009

There are software vendors that focus only on Inbound Marketing or SEO automation. Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). But that doesn’t help with getting more visitors to your site.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

JULY 29, 2009

A popular offer for software vendors is the free trial. Especially software-as-a-service (SaaS) products seem so simple ! If a lawyer expects to get 10 billable hours after a 30-minute free consultation, a consulting or software firm may expect 20 billable days after 1 day of free consulting (as an example).

Work Management 100

Work Management Marketing Management Demand Generation Agencies Demand Generation 100