Everything Technology Marketing

MARCH 14, 2011

Saugatuck Technology's Bruce Guptill released some interesting market research predicting that by 2014 the majority of new corporate B2B software purchases will be in the form of cloud software solutions (SaaS) rather than traditional on-premise software. But let's take a closer look. (1) 1 month), concurrency limited, (e.g.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Software Lead Ranking 100

Everything Technology Marketing

NOVEMBER 26, 2009

Pricing of new software products is one of those things that poses quite a challenge to even the most sophisticated product managers and marketers. How To Price Software Without Just Rolling The Dice " compiles some critical lessons most of us have learned the hard way over the years. Check it out.

Pricing 100

Pricing Price Marketing Management Software 100

Everything Technology Marketing

FEBRUARY 26, 2013

The company’s cloud software, professional services and education programs provide marketers with the technology and expertise needed to help marketing drive revenue. Optify | [link] Optify is a simple digital marketing software suite and the industry standard for agency marketers.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Everything Technology Marketing

DECEMBER 8, 2009

Bower takes a page from the shift in software development methodologies (agile development replacing waterfall model, etc over the last years) and applies it to marketing.

Planning 100

Planning Budget Programs Marketing Management Paid Search Agency 100

Everything Technology Marketing

OCTOBER 14, 2009

As the title suggests, this blog will be about topics that are relevant and interesting to marketing professionals in high-tech industries - from software and IT to clean energy technologies. Welcome to the new blog "Everything Technology Marketing".

Planning 100

Planning Marketing Management Analysis Social Media 100

Everything Technology Marketing

MARCH 27, 2010

Focusing on the profitable sources of revenue takes ensuring your organization, especially your marketing team, has the data mining tools, customer research, marketing automation software, and the ability to perform customer analytics.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

AUGUST 26, 2012

We would also like to thank our sponsors for supporting the B2B Content Marketing Report: IDG Enterprise | NetProspex | Optify | Maximizer Software | Solution Publishing Thank you!

Marketing Report 100

Marketing Report Trends B2B Marketing Content Marketing 100