B2B Marketing Traction

MARCH 7, 2014

Website and social media technologies are changing so quickly, marketing specialists are emerging to handle different tactics. A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

JULY 11, 2011

Watch this 5 minute video to learn how you can set up social media to communicate to your customers and prospects very efficiently. In this video I show how the usage of Facebook is increasing and why it may be important to have a presence on this popular social network. You can also view the presentation slides on Slideshare.

Twitter 100

Twitter Facebook B2B Privacy 100

B2B Marketing Traction

DECEMBER 16, 2014

You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more. By telling the world what values your company stands for. People buy based on their emotions. They want stories. They want meaning.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

JANUARY 3, 2014

Your presence on social media and how others share your content makes a huge difference. Photos shared via Twitter and Instagram, videos on YouTube and Vine, and quickly scan-able content on SlideShare are the most shared and popular content. Use of images and substantial articles or blog posts are the new winners. Get more visual.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

OCTOBER 13, 2011

There are two things that copywriting is critical for today – social sharing and content. It’s constantly changing, including the shift from SEO (search engine optimization) to SMO (social media optimization). Marketing Copywriting. Marketing Technology.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

JULY 1, 2015

I know everyone is selling social media now ( I’m annoyed too, as it is not a panacea – it’s just another marketing channel! ). But, social media is a place where many people spend time. Read my post here for a practical approach to social media.). Read my post here for a practical approach to social media.).

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

DECEMBER 22, 2010

The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

APRIL 6, 2010

What is even more amazing to me is that the book is still highly relevant for high tech marketing today; in fact, I believe it was a harbinger of today’s “new” buying paradigm that is made possible through social networking. – pre-YouTube!) videos of customer testimonials.

Peer-to-peer 100

Peer-to-peer Buy Work Management Web 2.0 100

B2B Marketing Traction

OCTOBER 18, 2010

Integrate Social Media into Your Marketing Plan. Social media is not a panacea , but it is essential to B2B marketing success. Another reason to establish a social media presence is that the search engines weigh social media activity heavily in serving up search results for keywords and phrases.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

Integrate Social Media into Your Marketing Plan. Social media is not a panacea , but it is essential to B2B marketing success. Another reason to establish a social media presence is that the search engines weigh social media activity heavily in serving up search results for keywords and phrases.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

NOVEMBER 8, 2012

Competitive Analysis – Pin competitor logos, images, cover photos and banners from Facebook and LinkedIn, Twitter and YouTube “skins” to a board that only you and your marketing project stakeholders can see. Pinterest secret boards allow us to do this online, more efficiently, and with a collaborative approach.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

JUNE 16, 2015

In 2014 more than 895,000 hours of B2B brand YouTube videos were watched ( Adage article, Google Says Millennial Influence on the Rise in B2B Buying ). Step up your game with technology, expand your presence on social media, post videos on YouTube and photos on Instagram that speak to this generation.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100

B2B Marketing Traction

NOVEMBER 23, 2011

One, B2Bl marketers are moving away from subliminal, artificial messages crafted by ad agencies to the more transparent “citizen marketing” of social media; and two, online marketing is much more measurable than offline. Citizen Marketing and Social Media.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100