BOP Design

OCTOBER 20, 2021

What should B2B companies share on social media? Should B2B companies even be active on social media? What social channels are the best for B2B companies? B2B companies should be connecting with their clients and prospects on social media. The social channel that is best for your firm, depends on your audience.

Social Media 105

Social Media B2B Thought Leadership Paid Search Agency Companies 105

Oktopost

NOVEMBER 16, 2021

What if your Salesforce and social data could come together to create a 360° view of your customer? Our Salesforce integration lets you follow your customers on each and every touchpoint they have with your brand on social and pinpoint their intent in real time. And Oktopost has a new tool for that: Influenced Opportunity reporting.

Top of Funnel 124

Top of Funnel Social Media Work Management Media 124

Sprout Social

APRIL 16, 2020

It’s not too much of a stretch to suggest that many of us have an addiction to social media. The average daily social usage worldwide is around 144 minutes per day , with the average American spending roughly two hours and three minutes on social per day. Campus social media managers get this in their inbox.

Work Management 144

Work Management Social Media Marketing Management Peer-to-peer 144

Sprout Social

MAY 4, 2021

Online shopping is going social. Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. In this article, we give you a detailed breakdown of social commerce: what it is, how it works and most importantly, how it could work for your business.

Work Management 138

Work Management Top of Funnel eCommerce Social Media 138

Goodish Agency

OCTOBER 12, 2021

So let’s discuss social media influencer marketing and the immense benefits it has for modern-day brands! In its core, influencer marketing is a form of social media marketing which uses product mentions and endorsements from influencers (also known as people who have a dedicated social media following) to promote their products/services.

Social Media 98

Social Media Social Marketing Paid Search Agency Media 98

Vision6

NOVEMBER 2, 2023

While email and social media marketing both stand out as powerhouse advertising channels, combining them together can really light a fire under your next campaign. Email marketing works because it exists as a direct and highly personalised channel that allows you to engage with your audience, nurture leads, and drive sales.

Social Media 52

Social Media Work Management Email Marketing Social Marketing 52

The Lead Agency

APRIL 29, 2020

Social media is becoming increasingly prominent in B2B marketing, with a growing number of individuals recognising the immense value it can offer their business. With this in mind, if you’ve integrated social media into your company’s B2B digital marketing strategy, you certainly aren’t alone. The key – don’t get too comfortable.

Social Media 87

Social Media Social Marketing B2B Marketing Campaigns 87

BuzzSumo

SEPTEMBER 20, 2019

You’ll learn how to maximize the power of conversational marketing: Social media is more about the Return on Conversation (ROC) and less about the Return on Investment (ROI). And, if we’re honest with ourselves, we’ll agree that the key to ongoing successful social strategy has always been a focus on engagement.

Social Media 95

Social Media Social Marketing Conversion Media 95

Oktopost

JULY 22, 2021

There’s a wealth of additional information on your customers out there, voluntarily offered up on social media. Social CRM tools can solve this problem by integrating your internal customer data with the information they’re providing on social media. Social CRM: What Is It? How Does Social CRM Differ from Traditional CRM?

Work Management 96

Work Management CRM Marketing Management Marketing Automation Services 96

Sprout Social

DECEMBER 16, 2019

It’s no secret that many marketers still struggle with social media measurement. There is no one-size-fits-all definition for social “success.”. According to our own data , marketers are focused on a variety of metrics that define what’s working (and what isn’t!) on social media. 1: Define your social media goals!

Social Media 98

Social Media Work Management Media Budget Programs 98

Sprout Social

DECEMBER 2, 2021

I’m happy to share that Sprout Social has been named a Great Place to Work® Best Workplace for Parents for a second consecutive year! From school closures to doctors appointments and endless other responsibilities, our parents have faced immense uncertainty throughout the pandemic and the shift to remote work.

Best Practices 119

Best Practices Guidelines Template Communities 119

Convince & Convert

SEPTEMBER 22, 2015

Social Pros on the Road. First, it should be noted that this episode of Social Pros is brought to you from the car, where I am driving Scott Stratten and myself from Content Marketing World back to Indiana. Why social groups are just another version of online forums. They hate work. Millennials are terrible.

Work Management 158

Work Management Paid Search Agency Advertising Mediums Advertising Agencies 158

Search Engine Journal

OCTOBER 15, 2021

Discover innovative ways for B2B and SaaS brands to generate leads and drive revenue using paid social, with expert guest Garrett Mehrguth. The post SaaS Marketers: The Paid Social Approach That Works for You appeared first on Search Engine Journal.

Social Marketing 87

Social Marketing B2B Marketing Search Marketing B2B 87

Sprout Social

JANUARY 13, 2021

I’m excited to share that Sprout Social has been recognized as one of Glassdoor’s Best Places to Work in 2021 for the fourth year. Glassdoor determines this list of companies based solely on the input of employees who complete an anonymous company review about their job, work environment and employer on the platform.

Best Practices 100

Best Practices Advertising Mediums Transparency Display 100

Oktopost

OCTOBER 5, 2022

But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads.

Eloqua 118

Eloqua Work Management Transparency Leads 118

ViewPoint

FEBRUARY 12, 2015

On February 3, 2015, I had the pleasure of having leading marketing expert Jamie Turner on PowerViews LIVE to talk about “Why Social Media Doesn’t Work.” Right off the bat you may be thinking, “Social media doesn’t work? Marketing organizations today are using social media for business purposes—more now than ever before.

Social Media 120

Social Media Media ROI Organic Leads 120

Martech Advisor

FEBRUARY 6, 2020

Dave Dickman, CEO, Tagger, talks about, social platform data and how the 2019 algorithm changes altered the effectiveness of various influencer marketing campaign types. On paper, the major social platforms say the decision to put content in front of a viewer comes down to three factors: influence, timeliness, and relationship.

User-Generated Content 108

User-Generated Content ROI Social Media Loyalty 108

Search Engine Journal

SEPTEMBER 28, 2021

Discover innovative ways for B2B and SaaS brands to generate leads and drive revenue using paid social, with expert guest Garrett Mehrguth. The post How to Make Paid Social Work for Lead Generation [Webinar] appeared first on Search Engine Journal.

Lead Generation 75

Lead Generation Webinar Metrics Generation Leads 75

EveryoneSocial

JANUARY 26, 2021

People are spending more time on social media and relying on their networks for recommendations and reviews of products and services. In fact, 75% of B2B buyers use social media to make purchasing decisions. Best B2B Social Media Strategies. Define goals. Identify content opportunities.

Social Media 63

Social Media Sales Management Media Marketing & Strategy 63

KoMarketing Associates

DECEMBER 18, 2014

My colleague, Casie Gillette , has touched on a few ways to break down those silos and get your B2B search and social teams working together. You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. Link Building and Social Media Process. 10 Things I’ve Learned About SEO in 2014.

Social Media 120

Social Media SEO Media Link Building 120

Bannersnack

APRIL 13, 2020

Creating something visually pleasing does require a fair amount of talent and inspiration, but it’s not as subjective as we’re often led to believe. While tastes differ, human perception is programmed at a primal level to notice and admire harmony, whether it’s the sound of music or the shapes and colors that surround us.

Social Media 133

Social Media Media Design 133

Search Engine Journal

OCTOBER 5, 2021

Discover how B2B and SaaS companies can manage paid social advertising more effectively and what is at stake. The post SaaS Marketers: The Paid Social Approach That Works for You [Webinar] appeared first on Search Engine Journal.

Paid Social Agency 68

Paid Social Agency Webinar Metrics Work Management Social Marketing 68

Adobe Experience Cloud Blog

AUGUST 29, 2016

Author: Nate Dame The connection between social media marketing and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in SEO? Part of the confusion here comes from the fact that Google treats social media posts as individual web pages when it comes to search.

Social Media 113

Social Media SEO Media Lead Scoring 113

Writing on the Web

JULY 8, 2015

Social proof is such a strong persuasion trigger you shouldn’t limit these comments to just a page, but have them scattered throughout your web and blog pages. Know what works best for your content marketing strategies, especially when creating a website or blog, introducing yourself, a new product, or special promotion.

Click Rate 100

Click Rate Blogger Trigger Marketing Contact Marketing 100

Sprout Social

DECEMBER 7, 2016

We are excited to share that Sprout Social has been named one of Glassdoor’s Best Places to Work in 2017, an honor based entirely on our employees’ reviews of the company. I have honestly not seen this many talented and hardworking people together prior to working here. Anonymous Employee, Sprout Social. Want to join us?

Best Practices 111

Best Practices Thought Leadership Transparency Companies 111

Genroe

JUNE 17, 2019

Some people believe that social media is a B2C game. Fair enough if you think that Instagram and SnapChat may not be as applicable to B2B as they are more visually focused social media platforms. The post How Social Media Platforms for B2B Marketing Actually Work appeared first on Genroe. They couldn’t be more wrong.

Social Media 73

Social Media B2B Marketing Social Marketing Media 73

Convince & Convert

JANUARY 16, 2015

Laurie Meacham oversees a team of about 90 crew members at JetBlue, including several who are fluent in Spanish, 25 dedicated to social, and the rest dedicated to email and other forms of customer communication. With 25 people dedicated to social, JetBlue keeps 24/7 coverage on their Facebook and Twitter channels. That’s the first tip.

Service 134

Service Skype Social Media Forecasting 134

Content Standard

MAY 3, 2018

Each social media network has a unique set of technical elements, intricate logic, and usage analytics that make up the algorithm that delivers content to its users. Seen in the fluctuation of social media algorithms in the past, the biggest consideration—or debate—is balancing personal relevance with post timeliness.

Social Media 99

Social Media Work Management Media Lead Ranking 99

Sprout Social

DECEMBER 11, 2019

I’m thrilled to announce Sprout Social has been recognized as one of Glassdoor’s Best Places to Work in 2020. Every year, Glassdoor releases a list of companies who are deemed Best Places to Work by their employees. So what exactly makes Sprout Social the workplace that it is today? Anonymous Employee, Sprout Social.

Work Management 73

Work Management Best Practices Class Intent 73

Sprout Social

NOVEMBER 1, 2016

Sprout is currently working collaboratively with Evernote, a leading platform to capture, nurture and share ideas, to implement these tools and discover new, innovative ways to increase productivity for their team. The result is quicker issue resolution and happier humans on both sides of the conversation.

Twitter 88

Twitter Work Management Conversion Deep Linking 88

Stevens & Tate

NOVEMBER 14, 2019

At this point in time, most businesses are well aware of the power of social media. According to Statista , roughly 79 percent of the American population has a social media profile, which accounts for almost 247 million people. However, simply having a social media presence isn’t enough. What Are Social Media Influencers?

Social Media 56

Social Media Media Stats SEO 56

Biznology

DECEMBER 21, 2016

Are you getting the most out of social media? We’ll safely assume that you and your business are using social media. Discover the following eight commonly overlooked ways to make social media work for you. Discover the following eight commonly overlooked ways to make social media work for you.

Social Media 80

Social Media Media Promotion Click Rate 80

Convince & Convert

MAY 10, 2016

It’s accepted as fact that your reach and impact on social is directly related to the numbers of views, likes, fans, followers, retweets, and plays your posts receive. On the surface, their millions of followers would give you the impression of a robust social plan that works. Well… not really. Never stop learning.

Skype 92

Skype Verticals Youtube Impressions 92

Walker Sands

MAY 25, 2021

From rebrands to social media campaigns, our creative solutions are built to generate real results for B2B brands. That’s why we’re proud to have received three 2021 Hermes Creative Awards: two recognizing our branding work for Hub Group and Social Solutions and one recognizing our social media work for Semrush.

Social Media 52

Social Media Creativity Brand Identity Branding 52

EveryoneSocial

OCTOBER 22, 2020

Social media applies to all professionals and businesses as a tool to market, to recruit, to communicate, to sell, and to connect, and the global pandemic has only reinforced that reality,” said Cameron Brain, EveryoneSocial’s CEO and co-founder. Million to Enable Employees to Leverage Social Media at Work appeared first on EveryoneSocial.

Social Media 52

Social Media Media Paid Search Agency Mobile Marketing 52