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How to Sell Smarter Using Social Insights

Convince & Convert

Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Are sales dropping? Find out why. Is engagement down?

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Seven Event Marketing Ideas to Attract and Engage Attendees

Webbiquity

From social media posting to writing about your event in your email newsletter to promotional teasers and trailers, there are many ways you can raise awareness and inspire people to sign up early. Social media. Image credit: Teemu Paananen on Unsplash. Ensuring consistency will build trust and add value to your promotional materials.

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Why The Leader in Conversation Intelligence Invested in Employee Advocacy w/ Sandy Pell at Invoca

EveryoneSocial

Welcome to Social At Scale, the only podcast dedicated to employee advocacy – why it matters, what’s new, and who is doing it right. And with 91% of B2B buyers influenced by word of mouth discussion in a social media landscape that is currently changing, I imagine these percentages are only going to increase. ( LISTEN BELOW.

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Employee Advocacy- Are You Leveraging Your Employees’ Influence?

Onalytica B2B

We know all too well that word of mouth marketing (WOM) is by far the most effective form of marketing, and we also know that customers are turning to social media to aid in their decision making process, so why doesn’t brand advocacy have much greater emphasis? WHAT IS EMPLOYEE ADVOCACY? WHY SHOULD I BE DOING IT?

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30+ Word-of-Mouth Marketing Statistics You Must Know

EveryoneSocial

Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence. HubSpot ] On social media, 58% of consumers share their positive experiences with a company, and ask family, colleagues, and friends for their opinions about brands. [ What Is Word-of-Mouth Marketing?

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3 Types of Audiences That Drive Word of Mouth Marketing Success

Convince & Convert

If you’re a social media marketer, then odds are you’ve heard of word of mouth (WOM) marketing. However, the path to WOM mastery doesn’t happen overnight. If you don’t focus on a hyper-relevant audience, your WOM efforts won’t be nearly as successful. They’re a vital group to incorporate into your social strategy.

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Word of Mouth Marketing: The Original Employee Advocacy

EveryoneSocial

I’m just making fun of that tasty word salad now, but the valid point here is that our sense of social contract, personal identity, and even our evolution as a superorganism has depended on word of mouth trust; salads and all. WOMM has been around since the beginning of mankind, long before the four-P’s no doubt!