Webbiquity

SEPTEMBER 19, 2017

In other words, marketing success correlates weakly, if at all, with whether a content team focuses primarily on producing blog posts, ebooks, social media campaigns, podcasts, or webinars. That said, there are numerous reasons a blog should be the center of a business’s content marketing and social media strategy.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Webbiquity

JANUARY 19, 2023

This includes providing value through content such as whitepapers and case studies, engaging in conversations via social media channels, offering incentives that build loyalty over time, delivering exceptional customer service , and following up regularly with clients to ensure satisfaction.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Webbiquity

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter.

Social Media 100

Social Media Media Work Management Marketing Management 100

Webbiquity

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. How can media relations skills be leveraged in social media?

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Like a blog, each social media account is an appreciating asset. Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Expanded social media following (e.g.,

Social Media 100

Social Media Media Case Study Case Studies 100

Webbiquity

AUGUST 1, 2019

At the top of the funnel, offer a white paper, ebook, checklist, or a free industry guide. Have a deep interest in SEO, SEM & Social Media related discussions. Valuable content: Offer something of value to your sales prospects before expecting something in return (other than their basic contact information).

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

Webbiquity

DECEMBER 10, 2013

57% of marketers say content marketing is their top external social priority this year. In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). ” ( Social Media Today ). ” ( Social Media Today ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Webbiquity

AUGUST 22, 2017

For example, you can create a business blog that regularly publishes latest industry news and trends in different ways by: Creating White papers you promote through email marketing campaigns. Once you have great content, you can amplify it across social networks like Facebook Twitter, Pinterest, and LinkedIn.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Webbiquity

NOVEMBER 17, 2015

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. click to enlarge). It happens.

SEM 100

SEM Advertising Agencies Paid Search Agency Inbound Marketing 100

Webbiquity

JUNE 15, 2021

Checklists, videos, or highly visual data-rich report downloads tend to work better than long whitepapers or eBooks for that reason (though longer white papers can still work well in highly technical B2B sales). This is particularly suitable for eCommerce businesses with an active social media following. Free Trials.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Webbiquity

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. This also applies to other professional / social networks (e.g.

Social Networks 100

Social Networks Network Marketing Social Marketing Ideal Customer Profiles 100

Webbiquity

FEBRUARY 9, 2010

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. The report’s authors begin by noting that: “An important transition in the use of social media for marketing purposes is taking place. Though the full report runs $400, much interesting data can be gleaned from the free executive summary.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

FEBRUARY 2, 2011

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. E-newsletters, blogs and white papers are among the most popular types of content. While social media, mobile and online video are increasing in importance, traditional email newsletters remain among the most popular delivery vehicles.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

OCTOBER 6, 2015

Marketers last year spent $19 billion on search advertising, $7 billion on social media ads, and almost $4 billion on display (primarily banner ads). For more on this topic, download the Web Marketing KPIs white paper. But are these increases the best way for CMOs to spend (still hard-earned) marketing dollars?

Marketing Budget 100

Marketing Budget Allocation Cost Per Click Media 100

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. Here are some of the key takeaways on using social media effectively. Revver was recommended for video sharing.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

APRIL 21, 2020

Many contractors have turned to tech to manage employees working remotely, using many tech solutions to help with social distancing. Many contractors, have turned to tech to manage employees working remotely, using tech solutions to help with social distancing, or make up for workers who are self-isolating.

Enterprise Management 172

Enterprise Management Work Management Marketing Management Budget Programs 172

Webbiquity

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

OCTOBER 29, 2019

Virtually all email software tools will automatically segment opt-in subscribers based on how they signed up, e.g., “blog subscribers,” “white paper #1 downloaders,” “ebook #3 downloaders,” etc. Social media integration. Segmenting your list.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Webbiquity

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Blogs are not islands; as pointed out above, they are the central point to social marketing efforts. There’s much more. Share this on Bebo.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second. How much time?

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? A Top 25 List of Social Media, Web 2.0 & Marketing ‘Best-Of-Lists!’ 25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads by SEOptimise. ** 5 Stars.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

APRIL 4, 2016

Listen for keyword usage in other channels as well, such as social media. For example, in this white paper on lead scoring, Socedo recommends treating social media keywords as lead activities. If you include SEO keywords in your lead scoring model, include social keywords along the same line. The time is right!

Paid Content 100

Paid Content Keywords SEO Lead Ranking 100

Webbiquity

JANUARY 7, 2013

It was apparent early on to those of us on the WPO team that having the proper metrics for tracking and measuring web presence, especially over time, is critical to coordinating PR, SEO, content marketing, social media and advertising efforts to maximize online visibility for clients.

Optimization 100

Optimization Tools PR Paid Search Agency 100

Webbiquity

JUNE 24, 2013

” This echoes the message that social media and content transform marketing from an expense to an investment. • ”The more valuable the information you can give to others, the more you will become viewed as an expert and therefore gain their trust…the person with the abundance mentality wins.”

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

Webbiquity

MARCH 8, 2016

Content between 3,000 and 10,000 words receives the most social shares—even though publishers are producing 16 times more short-form content than long. Ebooks and white papers are least favored (at 3% each). Social Media Examiner ). 2: 47 Superb Social Media Marketing Stats and Facts. #3: SocialTimes ).

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JANUARY 25, 2016

As noted in the eBook: Followers (of companies on social media) rank images, videos, and case studies as the most valued content from brands on social media. Yet 58% of marketers say written content is their most important form of social content; just 19% say that of original visual content.”

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Webbiquity

MARCH 25, 2014

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Poorly crafted or overtly promotional white papers can actually have the opposite effect.

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

Webbiquity

JUNE 16, 2015

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • – White papers and research reports (59%). Social Media Today ). Social Media Today ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

FEBRUARY 10, 2010

It’s less formal, more “social&# and usually more effective than “cold&# outreach. This is a great potential source of new product/service enhancement ideas as well as topics for blog posts, white papers or other content. Tweeting content of your own that will interest them (i.e. To Gain Market Intelligence.

Twitter 100

Twitter Business Digg Thought Leadership 100

Webbiquity

JUNE 30, 2010

Social skills. What separates blogs from other forms of writing (white papers, articles, e-books, etc.) The result is that other blogs and social networking sites become productive sources of blog traffic, as well as being helpful for search. is the interactivity–blogs are meant to be conversations, not monologues.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

DECEMBER 11, 2013

This was post #3 of Content Marketing Week on Webbiquity. #1: 1: Content Marketing Week Starts Tomorrow! #2: 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014).

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Webbiquity

SEPTEMBER 7, 2010

Typically, a lead nurturing program uses these communication mechanisms: emails, case studies, articles, events, podcasts, white papers, social media messages and webinars. This will set the right expectations with everyone in your business and make it easier to interpret campaign results.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

FEBRUARY 13, 2010

Some business books are mere “information snacks,&# but Ardath provides much more here, a substantial three-course meal of marketing strategy: she covers the “why,&# “what&# and “how&# of using compelling content, email, social media and microsites to turn prospects into buyers.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100