LeadSloth

JULY 16, 2009

Earlier this year Jame-Ane Ervin wrote a great post about the results of promoting her webinar via Social Media. Now that’s effective use of social media. A couple of weeks ago I met one of the founders of the site Social Media B2B : Jeff Cohen ( @dgtlpapercuts ). She got a 400% increase in leads!

Lead Generation 100

Lead Generation Social Media Sales Qualified Leads Generation 100

LeadSloth

AUGUST 26, 2010

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Then I remembered that Pardot also recently announced new social features, called Pardot Social Insight. I asked myself: Does Marketing Automation Get Social? Social Media ROI.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

JUNE 7, 2010

Genius Demand Gen Academy , series of 12 webinars, starting June 9th. MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). They are taking some steps towards lead management, and will be showing their email marketing and lead nurturing capabilities in this webinar. MarketingSherpa Lead Management Webinar.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

LeadSloth

JULY 10, 2009

Rebekah and her team write about demand generation, with lots of good articles on content marketing and social media. Ken Molay, Webinar Blog. Demand generation is not complete without covering Webinars, one of the key lead generation programs. Ken’s blog full of useful webinar ideas. Net-Results blog.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

LeadSloth

OCTOBER 20, 2009

You start defining the personas that you target, and you find out how to reach them through Social Media. You choose the mix of channels that they prefer (ebooks, webinars, video, blogs, podcasts, and so on) and create compelling content. Tags: Social Media content marketing public relations seamless integration.

PR 100

PR Advertising Agencies Paid Search Agency Content Marketing 100

LeadSloth

JULY 12, 2010

But – just like any other SEO & Social Media tool – HubSpot will only deliver results if you put a fair amount of time into creating and promoting content: compelling content is what makes the HubSpot engine hum. If you compare it with stand-alone SEO & Social Media tools, you may say it’s expensive.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

AUGUST 11, 2009

I have written a lot about Inbound Marketing ( social media and search engine optimization ): it’s free, but takes a fair amount of time to set up. Jep: What kind of conversion offers (whitepapers, webinars, trials, etc.) Terry: Trials, then webinars, then white papers. There is no set amount of fields that are best.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100