Customer Experience Matrix

JUNE 29, 2011

But ExactTarget has added mobile, Web pages, and social in recent years. The IMH, as we cognoscenti call it, combines ExactTarget's email, mobile, Web pages, Web visitor tracking, and social media with external touchpoints as well as Salesforce.com and Microsoft CRM.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

JANUARY 22, 2014

Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords. nurture campaigns), and share leads with a CRM system like Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

APRIL 20, 2010

For example, the State of Inbound Marketing 2010 survey from Hubspot found that outbound leads (from telemarketing, trade shows and direct mail) cost an average of $332, compared with $134 per inbound lead (from social media and Web sites). Events and trade shows actually rank below all of these.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

Customer Experience Matrix

JANUARY 7, 2010

We can also be confident that the feature trends I described in my review of 2009 will continue: better support for social media, greater access for sales departments, and more flexible reporting. I do expect vendors to converge on more standard social media features.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

NOVEMBER 4, 2010

Right On also has a connector with location-based social network Foursquare. You can also view my Marketo-sponsored Webinar on the topic.) It can also pull file segments and Salesforce.com campaign members as lists. This makes it roughly equivalent to other products. So where does this leave us?

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

JUNE 4, 2012

You won’t be surprised to learn that most of the changes involve social and mobile marketing, today's two hottest areas in marketing in general. Social and mobile are the exceptions, but both are still very small contributors to most B2B marketing programs. So exactly what new social and mobile features are now on my list?

Marketing Automation Services 120

Marketing Automation Services Mobile Marketing Marketing Automation Marketing Management 120

Customer Experience Matrix

DECEMBER 21, 2011

This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 28, 2016

The system then presents a choice of industry-appropriate campaign types such as subscription renewals, webinar promotions, birthday and anniversary messages, and welcome kits. Campaign Steps To make things a bit more concrete: the Real Magnet campaign picker starts out by asking the user to select their industry from a list.

Marketing AI 120

Marketing AI Work Management Campaigns Marketing Management 120

Customer Experience Matrix

NOVEMBER 1, 2013

Their function lists closely resemble the older marketing automation products, but they differ in other ways including primary integration with CRM systems other than Salesforce, lower pricing, focus on ease of use at the expense of advanced features, more native social media integration, and, presumably, more modern technology under the hood.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

SEPTEMBER 13, 2011

The biggest news in its latest release, announced August 31 , was using Qwerly to copy public social media profiles into the marketing database. The new release also included sending pre-scheduled social media messages from within the system and tracking social content consumption and resharing at the individual level.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Eloqua Paid Search Agency 120

Customer Experience Matrix

MAY 20, 2009

The only one I personally see as important to a large number of marketers in the immediate future is the Webinar integration, because Webinars are widely popular and integration makes the marketer’s life significantly easier. The question is which of these features will turn out to be really essential.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

Customer Experience Matrix

SEPTEMBER 19, 2013

Most also perform their own scans of Web sites and social networks to extract sales-relevant information such as technology use and changes that suggest buying opportunities. Their reference databases are built from multiple public, commercial, and proprietary sources, and are assembled using sophisticated matching engines.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 10, 2011

Half relate to specific output channels: fax, RSS, social media, direct mail, email, external Web sites, and Webinars. Two relate to channel integration (social media and events) and three are generally big-business concerns (fractional revenue attribution, offer coordination, and user-defined matching rules).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JANUARY 17, 2009

They offer a limited version for free (one 30 minute Webinar per month), which is worth considering if you’d like to dip your toe into this sort of thing. The next level up is $949 per month, which is rather pricey compared with $99 per month for Go To Webinar , a platform we’ve used here which does roughly the same thing.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120