Marketing Insider Group

MAY 3, 2023

In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ , and I hosted a webinar to discuss our experiences and cautionary tales of using AI tools in content marketing and SEO. We specifically designed the webinar to be interactive, and encouraged participants to ask questions and share their own experiences.

Marketing AI 277

Marketing AI Webinar Metrics Content Marketing Planning 277

KoMarketing Associates

MARCH 15, 2022

While many marketers are still leveraging email to drive leads, new research indicates that they are also finding success utilizing webinars to connect with customers. This was followed by website (36%) and social media (34%). It is followed by paid search/ads , organic search, and social media.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

Biznology

AUGUST 5, 2020

Findings from a recent report on lead-gen strategies from Ascend2: Most marketers think their social media tactics are increasing the quality of leads Most marketers are spending more on social media because of COVID-19 Most marketers regard video as the most effective type of content for lead-gen, followed by webinars, and live events/webinars.

Webinar Metrics 177

Webinar Metrics Video Marketing Lead Gen Paid Search Agency 177

Martech

JULY 27, 2022

With 800 million active users worldwide, TikTok is influencing a whole new generation of social media users and consumers. This webinar will break down how content and influencers drive engagement and influence consumer behavior. The post Webinar: Unlock the power of TikTok for your social strategy appeared first on MarTech.

Webinar Metrics 99

Webinar Metrics Marketing & Strategy User-Generated Content Social Media 99

Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Run a “So What?”

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Zoominfo

JULY 17, 2018

Among such strategies, webinars come out on top. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ).

Webinar Metrics 255

Webinar Metrics Paid Content Paid Search Agency Allocation 255

Hinge Marketing

SEPTEMBER 13, 2023

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Martech

MAY 25, 2022

Social media benchmarking involves comparing your metrics and processes against the industry standards. Hear from Rival IQ and NetBase Quid experts about the metrics and benchmarks you can use to measure your social media performance. Learn how you can get a clear idea of how you stack up against the competition.

Advertising Benchmark 80

Advertising Benchmark Social Media Webinar Metrics Media 80

Martech

JANUARY 5, 2023

This means staying on your toes with actionable consumer intelligence from continuous social listening is a must. Join this live webinar and learn how Purdue University’s Center for Food Demand Analysis and Sustainability created a visualization of online and social datasets to help people throughout the food system.

Social Media 74

Social Media Webinar Metrics Media Analysis 74

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex.

Social Media 112

Social Media Social Marketing Media Planning 112

KoMarketing Associates

MAY 6, 2020

For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Take Advantage of Organic Social Media Features. Social Media Stories. Instagram Countdowns.

Paid Content 283

Paid Content Social Media Promotion Media 283

Martech

MARCH 9, 2023

Join this webinar and learn how to create a 360-degree view of their product content will be best equipped to create experiences that empower their customers across websites, social media, digital ads, packaging, in-store displays, and more. Click here to view more MarTech webinars.

Webinar Metrics 100

Webinar Metrics Digital Asset Management Marketing & Strategy Content 100

BOP Design

OCTOBER 13, 2020

As more and more B2B businesses turn to webinars to connect with prospects and clients, we are getting more inquiries on how to promote webinars to increase attendance. Here, we provide five tips to get the word out about your upcoming webinar. Read more: How to make your next webinar look more professiona l.

Webinar Metrics 121

Webinar Metrics Promotion Tips Paid Social Agency 121

Launch Marketing

MARCH 17, 2022

In remote and hybrid working environments, webinars have become increasingly popular due to the ease of access and ability to watch on-demand, any time. Most webinars are also free of charge, saving you and your team money versus if you were to attend a conference or tradeshow that would take up some marketing budget.

Webinar Metrics 124

Webinar Metrics B2B Thought Leadership Marketing Budget B2B 124

PureB2B

AUGUST 12, 2022

The post Webinar Recap: Social Media Marketing Doesn’t Have 2B Boring appeared first on DemandScience.

Social Media 62

Social Media Webinar Metrics Social Marketing Media 62

Contently

OCTOBER 5, 2020

Every month or so, we host a webinar. Along the way, we also mix in social posts on Facebook, Twitter, and LinkedIn that link to the registration page and dedicate a spot to it in our weekly newsletter. In 2019, we decided to add a thin banner to the top of our homepage to promote upcoming resources and webinars.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences. Here’s how.

Social Media 107

Social Media Ideal Customer Profiles Media Customer Satisfaction 107

Oktopost

SEPTEMBER 21, 2023

This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Sales Management 137

Sales Management Examples Top of Funnel B2B Thought Leadership 137

Contently

APRIL 26, 2020

To accomplish that, we run a lot of webinars , which means talking in front of a few hundred people each time. After hosting and producing dozens of webinars over the years, I’ve definitely gotten more comfortable. All good webinars need unique subject matter and a strong narrative that captivates the audience.

Webinar Metrics 177

Webinar Metrics Tips Lock-In Class 177

Marketing Insider Group

MARCH 18, 2021

Billions of people around the world are on at least one social platform. based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. In this blog, we discuss six tips for establishing a social media strategy built for success. Determine a Target Audience.

Social Media 361

Social Media Work Management Webinar Metrics Social Marketing 361

Marketing Insider Group

AUGUST 1, 2023

Ever feel like your social media metrics are whispering secrets to you? Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. Well, you’re not far off.

Social Media 225

Social Media Cost Per Click Cost Per Thousand CPM 225

Navigate the Channel

DECEMBER 7, 2023

To stay on top of your game, you need to spice up your social media marketing. Enlist influencers to show the benefits of your product or service through a review, by producing content for your social channels, or by sparking discussion on social media. Which social platform is most effective for B2B marketing?

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Search Engine Journal

SEPTEMBER 28, 2021

Discover innovative ways for B2B and SaaS brands to generate leads and drive revenue using paid social, with expert guest Garrett Mehrguth. The post How to Make Paid Social Work for Lead Generation [Webinar] appeared first on Search Engine Journal.

Lead Generation 75

Lead Generation Webinar Metrics Generation Leads 75

Oktopost

OCTOBER 30, 2023

Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media. Since prospects often research products on social media, capturing and utilizing social intent data is vital to expediting the sales process.

Intent Data 125

Intent Data Top of Funnel Intent Urgency Marketing 125

Top Rank Marketing

JANUARY 31, 2024

From MySpace to Meta, social media has been through more evolutions than a deck of Pokémon. hours a day on social media, making it the most effective global marketplace for brands who want to offer their customers a more personalized and interactive experience. They engage with brands through webinars, social media, and even chatbots.

Social Media 90

Social Media B2B Marketing Social Marketing B2B Thought Leadership 90

Search Engine Journal

OCTOBER 5, 2021

Discover how B2B and SaaS companies can manage paid social advertising more effectively and what is at stake. The post SaaS Marketers: The Paid Social Approach That Works for You [Webinar] appeared first on Search Engine Journal.

Paid Social Agency 68

Paid Social Agency Webinar Metrics Work Management Social Marketing 68

Trade Press Services

SEPTEMBER 4, 2023

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part in webinars at least once a week. Your theme is the cornerstone of your webinar’s success.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Hubspot

APRIL 15, 2021

Webinars are a highly effective tool for moving prospects along the sales funnel. But here’s the thing: the content and execution of the webinar affect prospects’ experience and will impact the quality of the leads you generate. When creating a webinar , the stakes are high. Webinar Invite Best Practices.

Webcast 99

Webcast Webinar Metrics Practices Best Practices 99

Marketing Craftmanship

MAY 13, 2020

Long before the fear of contracting COVID-19 entered our collective consciousness, and thanks to modern society’s reliance on electronic devices, many people were already practicing a form of social distancing. We may all be in this together, but social distancing has also changed the meaning of what “together” really means.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

FMG Suite

JANUARY 27, 2021

This webinar features three experienced financial professionals sharing the inside scoop on what has worked for them. Watch this webinar replay to learn: Strategies that work (and don’t work!) How to leverage social media. The post Panel Webinar: Engaging Audiences Digitally appeared first on FMG Suite.

Webinar Metrics 83

Webinar Metrics Social Media Features Marketing & Strategy 83

Launch Marketing

JANUARY 20, 2021

Webinars have become an increasingly popular type of virtual event with B2B marketers as 73% of marketing and sales leaders consider webinars to be an ideal way to generate high-quality leads. Along with generating leads, webinars are also a key part of B2B marketing content strategy. Creation and Planning.

Webinar Metrics 78

Webinar Metrics Demand Planning Promotion 78

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

Social Media 70

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 70