markempa

AUGUST 16, 2007

« 7 Tips to Improve Sales Follow-up & Close More Leads | Main | Content ideas for lead nurturing and tactics to use » Webcast: Closed-Loop Lead Generation & Management Join me for a complimentary webinar on how to " Achieve a Closed-Loop System for Lead Generation and Management."

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

Content Standard

FEBRUARY 2, 2021

These can become part of your core marketing visuals, whether on a dedicated landing page, social posts, or downloadable collateral you decide to include (more on that later). Create social media campaigns with custom event hashtags. After that, ensure your sponsors do their part by posting on social media. Shoot videos.

Buzz 98

Buzz Event Marketing Webcast Lead Scoring 98

Zoominfo

FEBRUARY 25, 2021

Consider this: In 2019, ON24 surveyed its webcasting platform users. Get the Word out on Social Media. Tap into B2B social media to get more people to your webinar. Identify the social channels where you can reach your target customer. A webinar funnel works a lot like a sales funnel or marketing funnel.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

markempa

MARCH 8, 2006

Register for this webcast registration is closed. Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

markempa

MARCH 6, 2007

« Going beyond the sales lead | Main | Now Announcing the "Start With A Lead" Podcast Show » Webcast: How to Precisely Define a "Lead" Before Marketing Begins If you are like most B2B marketers, lead generation is at top of your priority list. a for sponsoring this event as part of their new Wednesday Webcast with Experts series.

Webcast 120

Webcast Lead Generation Ideal Customer Profiles Sales Qualified Leads 120

Oktopost

NOVEMBER 28, 2022

Over 84% of B2B executives are using social media as a source for making a purchase decision, which shows that buyers are doing their research online before they make a commitment to a company. Social media engagement. Social Media Engagement. Oktopost is a social media platform designed specifically for B2B businesses.

B2B 84

B2B Webcast Customer Satisfaction Click Rate 84

Sharpspring

APRIL 29, 2020

Social media allows you to quickly share your website or blog content with your followers, their followers, and millions of more individuals across the platform. Social media is about sharing content and networking. The Social media management platform, Hootsuite suggests a maximum of five per post. Press Releases.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Onalytica B2B

DECEMBER 13, 2017

Mari Smith – Facebook Marketing Expert | Social Media Influencer | Speaker | Author. Key Topics: Facebook Marketing & Advertising, Social Media Marketing, Influencer Marketing. She is a Forbes’ top Social Media Power Influencer, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Marketing Insider Group

FEBRUARY 13, 2023

Invest and participate in communities and make social selling part of your ABM campaign and program execution. Download and read the Elevating ABM: Building Blocks for Long-Term Success benchmark report , view the on-demand webcast , and be prepared to invest in ABM and reap the tremendous benefits to follow.

Account Based Marketing 206

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 206

markempa

JULY 1, 2013

a social software company. But, regardless of that anxiety and effort, every webcast attracted more attendees than the one prior. Now Thomas hosts one webcast a month while the Lithium product-marketing team hosts another two or so per month. Preparation ensures a smooth webcast and follow-up,” she said.

Webinar Metrics 120

Webinar Metrics Lead Generation Webcast Sales Qualified Leads 120

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. But lately, Ive watched some really bad webinars and webcasts.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Buzz Marketing for Technology

NOVEMBER 6, 2017

From the very beginning, the fiduciary rule had the weight of inevitability and the social pressure of protecting investors’ morality behind it. Throughout the first added our DOL-focused publications, webcasts and videos, as well as other related content. Once the rule was announced, we held a follow-up webcast within two weeks.

Webcast 58

Webcast Microsite Thought Leadership Work Management 58

WriteSpark

FEBRUARY 18, 2009

Social Media. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.   Forrester Research: Download slides and listen to the webcast about this survey. 

Social Media 120

Social Media Media Forrester Copywriting 120

Buzz Marketing for Technology

FEBRUARY 17, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content.

Viral Marketing 100

Viral Marketing Storytelling Webcast Content 100

Content4Demand

AUGUST 6, 2019

Consider content such as partner case studies, e-books based on partner interviews with specific expertise, and partner influencer social campaigns that include their testimonials. Be sure to provide templates for email, landing pages, presentations, newsletters, web banner ads and social images. Quarterly webcasts.

Advertising Agencies 46

Advertising Agencies Advertising Channels Marketing & Strategy Marketing Strategy 46

The Effective Marketer

FEBRUARY 7, 2011

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. What’s the ROI of webcasting?

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Content4Demand

AUGUST 6, 2019

Consider content such as partner case studies, e-books based on partner interviews with specific expertise, and partner influencer social campaigns that include their testimonials. Be sure to provide templates for email, landing pages, presentations, newsletters, web banner ads and social images. Quarterly webcasts.

Advertising Agencies 41

Advertising Agencies Advertising Channels Webcast Marketing & Strategy 41

The Lead Agency

FEBRUARY 28, 2018

Is your B2B business struggling to gain engagement on the major social media networks? A lot has been written about the importance of using Social Media to help grow your business, particularly in the B2B sector. Subsequently, the people connecting on these social media sites are much more interested in those specific topics.

Small Business Marketing 48

Small Business Marketing Social Media Media Ad brokers 48

KoMarketing Associates

MAY 25, 2017

If you have a free eBook, upcoming or on-demand webcast, intelligence report, service or tool trial run offer, stand out in the News Feed with a sneak peak or a demo in a brief video ad. These users found your business offerings interesting at some point and it is now time to re-engage these prospects and turn them into customers.

Facebook 163

Facebook Ads Ad Exchange Lead Gen 163

Leadspace

AUGUST 15, 2019

You’ve established a social media presence. Webcasts allow you to cover a topic with multiple viewers at one time. Even if customers aren’t available for the live webcast, they can still download it later. Even if customers aren’t available for the live webcast, they can still download it later.

Webcast 48

Webcast Business Case Studies Case Study 48

LeadSquared

OCTOBER 23, 2016

Say what you will about social media, but it has become the metaphorical elephant in the room: hard to ignore. Emporio is a boutique marketing agency, which specializes in Social Media Marketing, Influencer marketing and Online Reputation Management. Social Media Marketing Strategy FAQ: 1. But how do you make the most of it?

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Customer Experience Matrix

OCTOBER 26, 2009

Apart from using email for customer communications, the respondents gave their highest rankings to the corporate Web site, social media, and custom content. But how, exactly, can they attract traffic for the Web site, social media message and custom content if they don’t reach out to new audiences?

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Only B2B

FEBRUARY 28, 2018

You can see video content (live or recorded) almost on all the social media platforms. Live streaming on social media quickly gained popularity amongst B2C brands who were trying to increase engagement with their buyers. More and more companies are adopting live videos, especially webinars and webcasts, to attract their customer base.

Paid Content 88

Paid Content Demand Generation Agencies Webcast Demand Generation 88

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). Leverage social media: Social media can give your pre-show campaigns a much-needed boost. Leverage social media to your advantage. Don’t get lost in the crowd.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

KoMarketing Associates

MAY 23, 2017

With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. In fact, this study by Social Bakers found that more than 80 percent of customer service requests on social media are happening on Twitter.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Binary Demand

MARCH 26, 2024

ps2id id=’importance’ target=”/]Why is Intent-based Marketing Important for Today’s Marketers?

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Content4Demand

DECEMBER 6, 2022

Last week, we recapped the first half of that webcast, discussing how Allyson set those campaigns up for success. The other thing that we did is [used all these graphics] in social. It fed our entire organic social strategy, and it continues to. ” The report is just a part of that. It fed our entire blog strategy.

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

Marketing Insider Group

JULY 15, 2010

The webcast was one of the best I’ve seen in a long time based on attendance and amount of participation. We do 100’s of webcasts a year, this turned out to be one of the best.” My answer: spend your budget on great content that the market will value, then use low cost tactics like SEO, email and social media to push that content out.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Chris Koch

JANUARY 15, 2010

Pledging to do more with social media isn’t the answer. Getting into social media really means getting into publishing. I think the suspicion that we see of social media, which is justified, is mixed with fear. This is where social media tools are helpful. And if I do, what am I paying for? The model needs transforming.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Marketing Insider Group

JANUARY 13, 2011

One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. All webcasts were recorded for both audio and video.

Webcast 100

Webcast Work Management Marketing Management Content 100

Crimson Marketing

JULY 23, 2015

An investment in marketing that is higher in the sales funnel, like awareness campaigns, or social marketing might seem difficult to tie to a revenue number. PR and social media content can also drive buyers to a microsite for a free trial or a webcast, or a number of other measurable actions. But it’s actually not.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Biznology

FEBRUARY 8, 2016

The company had contracted with a major IT publisher for a webcast that guaranteed 150 leads. Social channels are a promising new source of this type of lead, and startups are sprouting to provide this capability as a service. A couple of years ago, a client told me he was having some lead quality problems.

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 80

Launch Marketing

MARCH 17, 2021

Social Media. With everything being digital and online, social media takes on added importance as a place to interact with prospects, promote your offering and the virtual launch. Platforms like Zoom , GoToWebinar and Hopin are among the many webcast platforms that can be used. Marketing Efforts.

Product 62

Product Marketing & Strategy Paid Search Agency Webcast 62

Digital B2B Marketing

OCTOBER 16, 2012

We have all turned to Google or social media and discovered things that are completely useless or misleading. If it is an email promotion for an upcoming webcast or a banner ad showing how much money your business can save, a marketer is interrupting you and asking you to move on to something else. The difference is friction.

Inbound Marketing 100

Inbound Marketing Webcast Banner Ads Banners 100

Wondering Out Loud

FEBRUARY 1, 2010

A couple of posts ago I discussed bringing traditional and social media tactics together in marketing campaigns. First, I’ve been marrying traditional and social to drive sales leads for a number of years all while being told – here’s the second reason – that social media and marketing do not mix.

SME 40

SME Webcast Telemarketing Paid Search Agency 40

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. I responded that no slight was intended. Blaming the Tools.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50