Goodish Agency

OCTOBER 6, 2023

Want better social media videos? Learn the 10 common mistakes you're probably making and how to fix them.

Social Media 86

Social Media Video Marketing Media 86

Sprout Social

MARCH 16, 2022

“Have you seen this video?” People share video with friends twice as much as any other content. And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. But video creation requires work. Facebook video metrics to watch.

Video Marketing 123

Video Marketing Youtube Click Rate Allocation 123

Vidyard

JULY 12, 2021

Looking to get inspired for your next video marketing project? These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe. Get the Guide Marketers are finding both satisfaction and ROI from social media video campaigns.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media 141

Social Media Statistics Video Marketing Social Marketing 141

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. Sprout Social.

Budget Programs 121

Budget Programs Video Marketing Tools Marketing & Strategy 121

Sprout Social

MARCH 8, 2023

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it. But it’s not for everyone.

Video Marketing 92

Video Marketing Content Thought Leadership Social Media 92

Sprout Social

NOVEMBER 18, 2020

There are so many elements that go into social media videos including subtitles, length, details and sound. Here you’ll find all the resources you need from the basics of establishing a social video strategy, to analyzing your results and refining your approach. Social Media Video Basics.

Social Media 108

Social Media Paid Content Video Marketing Tips 108

Blue Flame Thinking

FEBRUARY 21, 2023

Social media is full of intriguing and informative videos. Everything from your environment to onstage presence to your topical approach will affect the direction and quality of your video. Everything from your environment to onstage presence to your topical approach will affect the direction and quality of your video.

Social Media 97

Social Media Video Marketing Media Verticals 97

Sprout Social

MARCH 2, 2021

Do you want your video content to go viral? Knowing some of the common elements of viral videos can help you create more discoverable and engaging content. That’s why we’ve put together some expert tips directly from Sprout Social’s video team to keep in mind. What is a viral video? Start with a brief.

Viral Marketing 138

Viral Marketing Social Media Video Marketing Social Marketing 138

Martech

JUNE 30, 2022

Native video ads have a greater impact than video ads on social and video platforms, a new study from Kantar reported. The Multichannel Brand Impact study measured video ad effectiveness for brand goals in native environments against other environments. Favorability. Source: Kantar Context Lab/Taboola. Why we care.

Social Media 91

Social Media Studies Video Marketing Word of Mouth 91

Biznology

APRIL 29, 2019

IT decision-makers rely on social media more than we think they do, according to research from IDG. Since video plays such a big role in social media, using video more effectively than your competition can pay big dividends. YouTube is now attracting two-thirds of IT execs to watch videos — up from 46% in 2018.

Video Marketing 116

Video Marketing Social Media Youtube Social Networks 116

KoMarketing Associates

JULY 23, 2019

It comes as no surprise that video is taking over social media. According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. . Today, video means a lot more than that.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Build brand awareness and put a stake in the ground with video content.

Social Media 131

Social Media Video Marketing Social Marketing Top of Funnel 131

Sprout Social

DECEMBER 8, 2020

It’s impossible to open up a major social platform now and not see a video post. Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Videos encompass a wide range of topics and are consumed by many people around the world. Keep videos short.

Social Media 129

Social Media Practices Video Marketing Media 129

Sprout Social

JULY 13, 2021

But instead of pushing products through sponsored posts or links, Viya is selling millions of dollars worth of stuff through her video livestreams. A cross between a video stream, variety show and group chat, livestream shopping is the next big thing in interactive social commerce. What is livestream shopping?

Video Marketing 119

Video Marketing eCommerce Cross-Selling Buyer's Journey 119

Content Marketing Institute

MARCH 1, 2021

How do you create the best videos for success on social? Continue reading → The post 5 Types of Video to Add to Your Social Media Marketing appeared first on Content Marketing Institute. Let’s walk through five choices.

Social Media 145

Social Media Social Marketing Video Marketing Media 145

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. We’re not limited to TV-style ads or perfectly polished educational videos.

Social Media 144

Social Media Social Marketing Video Marketing Marketing Strategy 144

ClearVoice

JANUARY 25, 2022

Stop us if you have heard this one before: “We want you to make a viral video.” ” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. Get 10 tips for creating more engaging videos. Sounds nice, right?

Social Media 104

Social Media Video Marketing Media Tips 104

Sprout Social

JULY 28, 2022

There’s more to social media video production than meets the eye. Recording videos remotely. Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Mastering the art of video has never been more important. A post shared by Sprout Social (@sproutsocial).

Social Media 96

Social Media Template Video Marketing Media 96

DivvyHQ

JANUARY 27, 2022

Watch time is a key performance metric for video and social media marketers. But taking this a step further, your video strategy may revolve around a call to action, or trying to get a viewer to click or convert in some fashion. So how do you increase watch time of your social media videos?

Social Media 97

Social Media Video Marketing Media Tactics 97

Oktopost

OCTOBER 29, 2020

With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers. Listen to the podcast: About Sivan Felder: Sivan Felder eats, sleeps and breathes video. Looking to Learn More About Video for Social Media?

Social Media 105

Social Media Video Marketing B2B Thought Leadership Media 105

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. 90% of customers say video helps them make buying decisions and 64% say that seeing a video makes them more likely to buy. Video is shared 1,200% more than links and text combined.

Social Media 114

Social Media Traffic Top of Funnel Media 114

Oktopost

SEPTEMBER 18, 2018

We’ve all heard the numbers: video is expected to make up more than 80% of all web traffic by 2019. From Instagram Stories to Facebook Live, more and more B2B marketing professionals are realizing the potential of social video in driving greater audience engagement, higher conversion rates, and more revenue.

Social Networks 123

Social Networks Video Marketing Optimization Conversion Rate 123

KoMarketing Associates

JULY 31, 2018

Marketers are still developing an ample amount of video content to reach their target audiences, according to new research, and they are using a multitude of social channels to distribute their work. are leveraging video content this year, and 61 percent have plans to do so in 2019. million will go toward original content.

Distribution 121

Distribution Advertising Channels Video Marketing Organization 121

Convince & Convert

OCTOBER 14, 2016

Social videos can spread messages faster. Follow these guidelines to make sure your videos do more than impress.

Video Marketing 163

Video Marketing Guidelines Impressions Social Media 163

Sprout Social

JULY 12, 2019

The situation is clear: you must create engaging video content on social media. It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand. Shinola: A 360 Tour of the Shinola Detroit Factory with Luke Wilson.

Social Media 104

Social Media Video Marketing Media Viral Marketing 104

Sprout Social

APRIL 20, 2020

With connection at the crux of consumer expectations on social, many brands are looking for ways to enhance their social strategy to not only reach more customers but to relate to them on a deeper level. To do so, more and more companies are relying on the power of video. Video strategy built for YouTube.

Video Marketing 91

Video Marketing Ad Building Paid Social Agency Youtube 91

ClickZ

OCTOBER 14, 2019

Spend on social video ads such as for Facebook and Instagram will rocket to $12.48 There are, however, some cutting-edge technologies in social video ads – like 3D, 360-degree video, and virtual reality – that have yet to appear widely in social media advertising. 360-degree video.

Paid Search Agency 94

Paid Search Agency Video Marketing Ads Bandwidth 94

Brandpoint

MAY 30, 2019

Brandpoint’s Expert Series is a new way we can help companies demonstrate knowledge of their industry and business via thought leadership videos and bylined articles. These high-quality editorial videos will include an interview with an expert from the company and will be distributed to select prestigious news sites for placement.

Video Marketing 114

Video Marketing Thought Leadership Distribution Buzz 114

Oktopost

SEPTEMBER 4, 2018

In the last 5 years, social videos have exploded! As it turns out, integrating video into your social media efforts is no longer a tactic that B2B marketers can ignore. According to Wordstream, 82% of Twitter users now watch videos, YouTube has over a billion users, and over 500 […].

Marketing Funnels 102

Marketing Funnels Social Marketing Video Marketing B2B Marketing 102

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. Each video is more than just a play button. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression.

Fulfillment 243

Fulfillment Video Marketing Content CTR 243

Stevens & Tate

DECEMBER 11, 2020

While storytelling is something that can be done via all types of content across all platforms, it’s particularly effective in video content on social media. However, coming up with different video marketing ideas that help strengthen your brand’s storytelling can be challenging. Film Documentary-Style Videos.

Storytelling 59

Storytelling Social Media Video Marketing Social Marketing 59

Content Marketing Institute

FEBRUARY 25, 2019

Do you want to refresh your social media marketing? Video is a great way to engage your audience, but it can be difficult to determine what options will work for your brand. Continue reading → The post 5 Types of Video to Add to Your Social Media Marketing appeared first on Content Marketing Institute.

Social Media 111

Social Media Social Marketing Video Marketing Media 111

SEMrush

MAY 15, 2019

Social media channels can become alternative marketplaces for eCommerce brands. In this article, we will explain how to use video content marketing to grow eCommerce brands on social media. There will be 1.92 billion global digital buyers in 2019.

eCommerce 102

eCommerce Social Media Social Marketing Video Marketing 102

Walker Sands

JANUARY 6, 2021

One area in particular: social media. Social media has become a go-to resource to communicate with audiences. And there’s seemingly less hesitation to be “on social” than before. The shift from social being “a place” to “the place” for B2B brands to communicate with audiences means more opportunities to share their narrative.

Social Media 52

Social Media Trends Video Marketing Media 52

Emplifi

DECEMBER 6, 2018

Social media platforms are a fantastic option to reach millions all around the world. According to Statista, the global revenue forecast for social media platforms in 2019 is estimated to be 39 billion. One of the best ways to promote your content on social media channels is through the social media video format.

Social Media 107

Social Media Video Marketing Media Forecasting 107

KoMarketing Associates

OCTOBER 5, 2022

When it comes to video content, new research indicates that marketing departments are leaning on these assets the most to build more brand awareness. Overall, it’s the marketing department that leverages video marketing the most, followed by the product team. Nearly 20% says video marketing helps them build awareness and visibility.

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247