Marketing Interactions

SEPTEMBER 26, 2022

Dark social is limiting your visibility and insights that used to flow from trackable data. Then, ask your customers the situational questions above and try to validate what you’ve heard. I’m also talking about generational growth, pandemics, and changing customer preferences. All of these are causes for re-evaluation.

Ideal Customer Profiles 80

Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

Marketing Interactions

JULY 31, 2022

Dark social is in full play. Helping us identify Step Backs – more than ¾ of buyers will return to earlier-stage learning to re-validate as they acquire new knowledge. Buying committees are growing again adding more dynamics and a lack of visibility to where they are in the process.

B2B 75

B2B Buyer's Journey Gartner B2B Sales 75

Marketing Interactions

MARCH 22, 2022

Need: This one is still valid. Buyer-Driven Engagement : Is your buyer engaging with your content proactively, or only when you prompt them via email, social media, or targeted advertising? Do you think the team will do that if they’re not treated like VIPs by the vendors they consider? Vendor-focused. Emotion plays a key role here.

Work Management 62

Work Management Marketing Management Ideal Customer Profiles Sales Qualified Leads 62

Marketing Interactions

MAY 21, 2018

Determine how well your content resonates based on: Buyers sharing the content with their peers via social networks. Perhaps the question that piece of content answers isn’t valid. Are they progressing forward in their journey or backing up to learn something they may have missed previously? Switch it out.

Webinar Metrics 74

Webinar Metrics Marketing Strategy Marketing & Strategy Dwell 74