Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Social Media 112

Social Media Work Management Marketing Management Media 112

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

Social Media 104

Social Media Enterprise Management Work Management Marketing Management 104

Stevens & Tate

APRIL 26, 2021

If you post content to social media at the wrong time, your audience will miss it. The post Newspaper Marketing in 2021 is Still Valid. The consumers who read the ad in a newspaper will be more engaged with the message involved. When you advertise in a newspaper, your readers will get to it eventually.

Validation 108

Validation Marketing & Strategy Internet Marketing Purchase Intent 108

Litmus

APRIL 17, 2024

If you’re a B2B marketer, why not use a Scratch-Off to create intrigue for an upcoming event or news about a partnership See how it works: Harness the power of social proof with Interest Signals Social proof is a powerful concept we see influencing consumer behavior in many aspects of everyday life.

Click Rate 91

Click Rate Display Email Campaigns Validation 91

Optinmonster

MARCH 30, 2024

In this article, we’ll go over some social proof statistics to show how powerful using social proof can be for your business. What is social proof? The Psychology Behind Social Proof Whether we realize it or not, humans are pack animals. In short, social proof is a shortcut to decide how to act.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

MindFire

JULY 26, 2021

As digital advertising grows, print companies must increasingly differentiate and offer marketers valid reasons to invest in direct mail. Anecdotally, this trend we see within many of our most successful Clients (but not certainly not valid for all). For some, this is undoubtedly a struggle. Where Do They Get Leads?

Paid Search Agency 98

Paid Search Agency Validation Differentiation Advertising Agencies 98

ClickZ

FEBRUARY 6, 2024

‘Less Social Media, More SnapChat’ Launched on February 2, 2024, this was the title of Snapchat’s latest campaign aimed at distancing the platform from the traditional social media tag and presenting it as an antidote to the issues plaguing other social media platforms.

Social Media 52

Social Media Media Differentiation Validation 52

Sprout Social

AUGUST 10, 2021

What do events teams and social teams have in common? Listen below and read on to hear Sprout’s Manager of Events, Alysha Daytner, and Senior Manager of Social Media, Rachael Samuels talk about how they partner to produce outstanding experiences. . How do you validate your instincts for what an audience wants? It’s that time.

Social Media 124

Social Media Work Management Advertising Agencies Social Marketing 124

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cassandra Blackburn , the Director of Diversity, Equity and Inclusion at Sprout Social points to several reasons.

Social Media 111

Social Media Practices Media Best Practices 111

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Martech

MAY 3, 2022

Precision marketing provider Integrate has announces new capabilities for Precision Social and Cross-Channel Insights within its Demand Acceleration Platform. What Precision Social does. Precision Social includes capabilities for: Account targeting, using customer intent to prioritize accounts for social targeting on LinkedIn.

Advertising Channels 85

Advertising Channels Marketing Automation Services Account Based Marketing Marketing Management 85

Sprout Social

SEPTEMBER 9, 2020

It’s safe to say everyone on the internet has an opinion—and many are comfortable with thinking out loud on social media. Who consumers are, where they are, what they’re talking about, how they feel about something—all of this information already lives on social. The Social Media Manager. For instance….

Organization 125

Organization Work Management Eye-Tracking Advertising Benchmark 125

Sprout Social

AUGUST 12, 2021

A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life. Why you need a social media campaign template. Only 29% of marketers use social data to assess campaign performance. 3 free social media campaign templates you can use right now.

Social Media 128

Social Media Template Campaigns Media 128

Sprout Social

JUNE 23, 2021

But what if I told you there was a way to both validate and refute innovative ideas without diluting what makes them unique and authentic? Lizz Kannenberg Senior Creative Director, Sprout Social. Our hypothesis was that they’d be into other adrenaline-driven activities, so we set up social media queries to test that theory.

Differentiation 94

Differentiation Social Media Media Aggregators 94

Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. Rather than resist change, the most strategic teams consider this an opportunity—using insights from social to understand the untapped potential of campaigns, extending their relevance and maximizing their impact. Social drives game-time decisions for campaigns.

Campaigns 121

Campaigns Work Management Advertising Agencies Social Media 121

Sprout Social

MAY 5, 2020

When marketing practitioners and their bosses align on goals for social, they can unlock social’s potential as a true driver for business growth. And for marketing leaders, sharing big-picture objectives with social practitioners can help them better understand what insights and social data to bring forward and put into action.

Stats 133

Stats Business Lead Scoring Lead Ranking 133

Convert

OCTOBER 26, 2020

One of the best examples of these psychological and social phenomena in action is social proof. Using social proof is so effective because it stems from the core behavioral economics of experiencing confidence, safety, and validation. The best part of social proof? It’s easy to get. Customer Reviews.

Examples 105

Examples eCommerce Validation Cross-Selling 105

B2B Memes

AUGUST 9, 2012

Validation came not from readers as much as from “publishers, editors and fellow content creators. In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? In the analog era, says Joel, writers didn’t have this problem. agreeing to publish our work in the first place.”.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

AUGUST 9, 2012

Validation came not from readers as much as from “publishers, editors and fellow content creators. In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? In the analog era, says Joel, writers didn’t have this problem. agreeing to publish our work in the first place.”.

Validation 100

Validation Content Blogger Social Media 100

Zoominfo

JULY 1, 2018

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). What is Social Selling?

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Sprout Social

JUNE 10, 2020

At Sprout Social, DEI is woven into the fabric of our company. Our team spent this day in different ways: from making our voices heard in-person and on social, to reading books and watching documentaries, to calling family members to talk about police brutality, to dropping off water and supplies for protestors, to resting and reflecting.

Communities 122

Communities Education Validation Act-On 122

SendX

NOVEMBER 20, 2018

Valid for Cyber Monday 2) Omnify - Omnify is an all-in-one Platform to schedule, manage and sell your services. Valid for Cyber Monday 3) SocialPilot - SocialPilot is a social media management tool trusted by over 4,000 agencies and marketing teams. Valid for Cyber Monday 4) Prospect.io - Prospect.io Deal - Buy cux.io

Enterprise Management 258

Enterprise Management Marketing Automation Services Work Management Marketing Management 258

Oktopost

MAY 24, 2023

We are thrilled to share some exciting news with you: Oktopost has recently been awarded a series of prestigious badges across various social media categories, demonstrating our commitment to excellence and customer satisfaction. We value the opinions of our customers and appreciate the third-party validation that these badges provide.

Social Media 62

Social Media Media Customer Satisfaction Case Study 62

Spiralytics

NOVEMBER 17, 2022

And this is the reason why social proof – evidence that other people purchased and liked a product or service – is so powerful. Let’s delve deeper into this topic and look at eight examples of social proof being used to take advantage of this powerful psychological phenomenon. How to Use Social Proof to Your Advantage.

Examples 71

Examples Marketing Websites Case Studies Case Study 71

Litmus

AUGUST 9, 2022

Social proof is a powerful way to boost brand trust and engagement in your email campaigns. Read on to learn: What is social proof? Why use social proof in email marketing? 3 ways to use social proof in email. What is social proof? What is social proof? Why use social proof in email marketing?

Email Marketing 68

Email Marketing Social Marketing Privacy Protection Banners 68

Oktopost

JUNE 26, 2023

We’re big believers in the power employee advocacy holds for social media marketing. We’re not only proponents of its power to transform your existing social media strategy and wow your audiences with a multifaceted online presence across the major social channels, but also of its power to engage your workforce in a very meaningful way.

Social Media 62

Social Media Media Opt-out Opt-in 62

Valasys

FEBRUARY 6, 2023

Social media marketing is a key aspect of modern marketing and advertising strategies, and the advent of artificial intelligence (AI) has created new opportunities for businesses to reach and engage with their target audience. What is AI-led Social Media Marketing? How Does AI in Social Media Marketing Work?

Marketing AI 40

Marketing AI Social Media Social Marketing Media 40

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. What’s the big idea?

Social Media 125

Social Media Social Marketing Campaigns Planning 125

Seismic

JANUARY 26, 2021

I developed and ran a social selling program for nearly 2,500 financial advisors. In this post, and those that will follow, I’ll share findings from my experience that I hope will help your organization launch, scale, sustain, and, ultimately, win on social media. Pros and cons of early adoption. Pros and cons of early adoption.

Work Management 98

Work Management Marketing Management Marketing AI Ad Building 98

Sprout Social

OCTOBER 24, 2022

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. A post shared by Sprout Social (@sproutsocial). The following list of social media manager interview questions is a great place to start.

Social Media 88

Social Media Work Management Marketing Management Media 88

Convince & Convert

FEBRUARY 5, 2018

They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The current buzzword for this practice is “employee advocacy,” or even “social selling.” Technologists are active on social media. Employees tell better stories than you do. It’s a fact.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Biznology

FEBRUARY 20, 2017

Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. In other words, the social media world has expanded rapidly in the past few years. Social media trends. The displayed statistics reveal that as of April 2016, Facebook stands as the number one social network with 1.6

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Convince & Convert

NOVEMBER 16, 2016

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. Social signals are a helpful factor in making that determination because they represent independent assessments of a page’s content. Social media engagement essentially provides Google with external validation of a page’s value.

Social Media 167

Social Media SEO Media Lead Scoring 167

Sprout Social

MARCH 10, 2021

Confession: Sprout’s Brand Creative and Social teams have a big ol’ crush on Zendesk. That content lives on a microsite , but also serves as valuable social content for the brand, often shared in bite-sized pieces across their networks. An internal example is the Zendesk Creative team blog and social account. Make it yours.

Work Management 93

Work Management Marketing Management B2B Thought Leadership Microsite 93

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

Sprout Social

FEBRUARY 20, 2020

Social listening is on the rise. As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. Olivia Jepson Sprout Social Media Strategist. Step 1: Get started . Get to the heart of what listening is all about: your audience and customer.

Work Management 118

Work Management Marketing & Strategy Marketing Management Demographics 118