Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

Marketing Insider Group

MARCH 18, 2020

You can also track how subscribers are engaging with your content and create segments of subscribers based on engagement, such as visiting your website or sharing your content on social media. Hootsuite is a social media marketing management tool that makes it easier to manage all your social media content across several platforms.

Marketing Management 363

Marketing Management Tools Planning RSS 363

Marketing Insider Group

MARCH 11, 2024

Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. So are URLs, meta titles, descriptions, and headings. These should be specific to social media messages so when prospects click on the post, they land on a relevant page. Keywords are still important.

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Hashtags may be the answer.

Linkedin 102

Linkedin Analytics Work Management Marketing Management 102

Optinmonster

MARCH 21, 2024

Additionally, companies can gather feedback by monitoring reviews on 3rd-party sites, as well as posts and comments on social media. That’s because social proof is one of the best ways to convince shoppers to give your product or service a try. You can also easily retrieve your popup campaign’s URL at any time.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Anyword

APRIL 27, 2023

Meet our automagically Suggested Target Audiences , plus NEW & Improved Social Media Templates. Try it out → More Powerful Social Media Templates Anyword’s organic social media templates have just been upgraded with a suite of new features designed to boost engagement on your social channels! Let’s dive right in!

Social Media 98

Social Media Template Media Viral Marketing 98

Martech

OCTOBER 11, 2023

Invent a new concept and own the URL The idea : Creating a new concept or strategy that gains traction in your industry and owning the primary URL associated with that concept. Long-term benefits : A book serves as a cornerstone for your expertise and can be a long-lasting asset that continually reinforces your authority in your field.

Marketing AI 124

Marketing AI SEO Thought Leadership Search Marketing 124

Sprout Social

APRIL 27, 2022

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

Best Practices 104

Best Practices Deep Linking Enterprise Management Domain 104

Marketing Insider Group

MAY 30, 2023

Begin by collecting data from each of your communication channels, which may include: Social media: Most social media platforms have built-in tools for tracking metrics, such as engagement rates, follower growth, and post reach. Look for features like automated email campaigns, social media scheduling, and lead scoring.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

Top Rank Marketing

JANUARY 22, 2024

Tailor measurement to the campaign For social-first campaigns, you’ll want to measure engagements on the influencer content. This process is (unfortunately) manual on LinkedIn, where most B2B social first campaigns will reside. It’s not a guaranteed indicator of your actual audience—that depends on the whims of social media algorithms.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Marketing Insider Group

JUNE 1, 2021

The other part of engagement is what’s happening on social media. Other avenues include users that click on a lead form from a piece of content, which is trackable with the right Google Analytics Campaign URL builder. Google Analytics will be key here, as will campaign URLs. Image: Google Analytics. Rank Metrics.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Launch Marketing

OCTOBER 18, 2023

Whether this is your first website or a redesign, here are a few core things to test after your website launch: Links: Check your URLs are properly structured. URL: Your keyword should also be in the URL and it should be no longer than 75 characters. Highlight on Social Media. Consider Advertising.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Webbiquity

JUNE 30, 2022

That includes making sure elements like links in headers and footers, payment gateways, subscription forms, social media icons, and automated email sequences are all working exactly as intended. With the design and functionality taken care of, focus next on using social proof to customer trust on your website.

Marketing Websites 294

Marketing Websites Ad Building Lock-In Case Study 294

Huptech Web

SEPTEMBER 22, 2023

UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts. Consider UTM Parameters as identifiers you attach to your URLs to show your analytics tools where the traffic comes from and why. Breaking Down the UTM Parameters! Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Top Rank Marketing

APRIL 18, 2024

Look at industry publications, trending topics on social media, and listen to other podcasts in your industry. You can use it for, among others: Slideshows of key quotes Video/audio snippets for social media Full episodes on YouTube (with video or a visualizer) Roundup blog posts with takeaways from multiple episodes 5.

B2B 78

B2B Demand Generation Agencies RSS B2B Thought Leadership 78

Convince & Convert

JULY 14, 2021

Finally, allow you to publish timely social media updates (with relevant hashtags) even when there are no big holidays coming. Planning your social media strategy around yearly holidays and observance days has lots of benefits, from making it easier to organize to achieving higher visibility and engagement. Focus on Consistency.

Marketing Strategy 217

Marketing Strategy Marketing & Strategy Planning Social Media 217

Optinmonster

JULY 28, 2022

Traffic is simply how many people visit your website or social media profiles. UTM (Urchin Tracking Module) tags, also known as UTM codes or UTM parameters, are little snippets of text added to a URL. Here’s an example of a custom URL with UTM tags: <a href="[link]. The next thing to track is conversions.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

DAGMAR Marketing

JANUARY 5, 2022

UTM strings are tags or add-ons you put at the end of URLs you want to track. When someone clicks on a URL with a proper UTM string, this event is recorded in your Analytics account. The simplest way to create an effective UTM is to use Google’s free URL builder. Website URL: Copy and paste the URL you want to track.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Salesforce Marketing Cloud

NOVEMBER 16, 2023

One in three shoppers say they’re willing to share a brand on social media in exchange for rewards. Social media has become the first stop in product research. As we found in our Connected Shopper Report , 50% of customers today have found new brands from searching their social media for recommendations. And how is this done?

Work Management 124

Work Management Planning Marketing Management Loyalty 124

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Now, on to this week’s releases.

Marketing AI 87

Marketing AI Marketing Automation Services Word of Mouth CPA 87

seo.co

FEBRUARY 1, 2023

You also want to set up profiles on other social media platforms like Facebook and LinkedIn. Use simple, SEO-friendly URLs Most content management systems have switched to using friendly URLs by default, but there’s one more thing you need to remember when creating your URL structure: keep it short.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Martech

FEBRUARY 1, 2023

” Formatting campaign URLs: What marketers need to know To understand the problem and the solution, let’s review the proper format (as per Google’s requirements) for a marketing/campaign link. The URL format must be (in all lowercase): [link] In the above example, optional parameters are indicated. Paid Shopping.

Tagging 117

Tagging CPC Cost Per Click Campaigns 117

SmartBug Media

JULY 5, 2023

To ensure maximum visibility and SEO potential , it's important to keep your URL structure clean and include unique product URLs for each item. Social Proof: Incorporate reviews into your product page as social proof. Customers are more likely to purchase a product with glowing reviews.

Product 98

Product High Quality Lead Lead Scoring Lead Ranking 98

Trade Press Services

FEBRUARY 5, 2024

Social media: Optimize image sizes for “scroll-ability.” Because of the vertical design and constant reloading of social media feeds, content needs to grab the attention of users. This is a key reason images and videos are especially impactful on social media. Search advertising: Emphasize your call to action.

Advertising Channels 107

Advertising Channels Optimization Tips Mobile Advertising 107

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Litmus

MARCH 11, 2024

This includes updating image files, adjusting live content, redirecting URLs or links, and clarifying messaging on the landing page. In scenarios where the impact is large, you may want to get your public relations, legal, customer support, and social media teams involved. Question 4: Does the error affect all your subscribers?

Email Marketing 109

Email Marketing Work Management Marketing Management Paid Search Agency 109

Sprout Social

SEPTEMBER 6, 2023

LinkedIn public URL :As you fill in your company’s name, LinkedIn will suggest a custom URL based on the inputted name for your company page. For instance, the URL for our Sprout Social Page is [link]. As with any social platform, it takes time to build an audience and a presence with the right strategy.

Linkedin 114

Linkedin Effectiveness Ideal Customer Profiles Business 114

Martech

MARCH 15, 2024

Dig deeper: The B2B CEO’s social media checklist Why we care. Once logged in, search for a person (by name) who is a 1st or 2nd-degree connection, or input the URL of the content you want to sponsor. Previously, brands could use Thought Leader ads to turn posts from verified employees into promotions.

Linkedin 79

Linkedin Organization B2B Thought Leadership Brand Identity 79

Martech

JUNE 15, 2023

This could be tracked by using unique URLs or QR codes in the ads, and then monitoring the website traffic coming from those specific URLs or QR codes. Website visits: DOOH campaigns can drive traffic to a website.

Paid Search Agency 115

Paid Search Agency Optimization Ads Mobile Advertising 115

Convince & Convert

SEPTEMBER 30, 2021

Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social media doesn’t replace your existing selling or relational tools. Grow Your Network .

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Martech

MAY 3, 2023

Dig deeper: 3 ways to do segmentation in Google Analytics 4 What’s the URL? When you open it you see the default identifier is page title, which isn’t the URL. In the example below I’ve got three different URLs, but the page title looks exactly the same and I cannot tell the difference between them.”

Paid Search Agency 97

Paid Search Agency Marketing Analytics Tools Tips Domain 97

seo.co

MARCH 8, 2022

These parameters can be added using either the URL of an individual landing page by adding them after the ‘&’ or “?” ” symbol at the end of the URL. Just add UTM parameters at the end of a URL in order to see what page was clicked on. Why is UTMs Important? Contact Us Today!

Paid Search Agency 98

Paid Search Agency Advertising Agencies Landing Pages Link Building 98

SmarkLabs

JANUARY 6, 2023

UTM codes (Urchin Tracking Module codes) are small snippets of code that you can add to a URL to track the source, medium, and campaign name of the traffic that is driven to your website. To create a UTM code, you’ll need to add a query string to the end of a URL. One way to do this is by using UTM codes. How UTM Codes Work.

B2B Marketing 52

B2B Marketing Marketing Analytics Tools Banner Ads B2B 52

RebelMouse

OCTOBER 19, 2023

Editors can update the URL, meta description, and so on to optimize around those keywords. At RebelMouse, we have a field in our publishing interface called Social Headline (og:headline) that is used on Google Discover, so we emphasize its importance to our clients and how it’s so easy to update.

Google 96

Google Keywords FAQ Custom Publishing 96

Optinmonster

JANUARY 22, 2024

Keep Permalink URLs Short and Descriptive WordPress permalinks should make URLs accessible to visitors and search engines. To do this, open WordPress and go to Settings » Permalinks to choose a URL structure. If you’re not using WooCommerce permalinks, URLs default to product IDs like example.com/?product=111

Lead Scoring 71

Lead Scoring Lead Ranking SEO eCommerce 71

Sprout Social

APRIL 26, 2023

LinkedIn has become a different kind of social space. With bandwidth already thin for social teams, it pays to be sure the posts you push out on the platform are optimized for maximum social media engagement. Our social team designed an experiment to answer this question. “I This content explosion isn’t imagined.

Linkedin 107

Linkedin Ad Frequency Social Media Marketing Analytics Tools 107

EveryoneSocial

APRIL 12, 2021

If you have been on LinkedIn for some time now, you might remember that in the early days the social platform was primarily used as an online resume. The evolution has been fascinating to watch, and the social platform now boasts over 740 million members in more than 200 countries. Edit your profile URL.

Ideal Customer Profiles 125

Ideal Customer Profiles Profiling Linkedin Optimization 125