Zoominfo

JUNE 11, 2020

But what about industries that might prefer to forget about video calls once social distancing guidelines are relaxed and larger groups can congregate? In particular, schools and religious organizations are approaching a crossroads as the country slowly reopens.

Zoominfo 162

Zoominfo Video Marketing Advertising Mediums Guidelines 162

Zoominfo

AUGUST 17, 2020

Since lockdown orders began, ZoomInfo has been tracking the adoption of technologies that help companies conduct business remotely. Earlier in the year, we covered how the adoption of digital tools — specifically web conferencing — coincided with shut down and social distancing orders. Source: ZoomInfo. Source: ZoomInfo.

Zoominfo 246

Zoominfo Click Rate Order Advertising Mediums 246

Zoominfo

MARCH 3, 2019

What kind of marketers would we be if we didn’t include ZoomInfo on this list? If you’re not familiar, ZoomInfo is a leading business database made up of more than seven million contact profiles and more than 18 million company profiles. With ZoomInfo you can search, filter, find, and contact companies using a wide range of criteria.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Zoominfo

MAY 21, 2020

When your prospect doesn’t respond to social touches. If your prospect has a social presence that allows you to do some research, but they haven’t responded to your social touches (reaching out on LinkedIn, or a Twitter @mention, for example), your prospect might be ripe for a cold email. But he also needed a hook.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Zoominfo

MARCH 20, 2018

It’s 2018– by now, social media has infiltrated every aspect of our lives; whether we’re documenting our commute via Facebook live, sharing our latest culinary find with our Instagram followers or simply keeping up with the latest headlines on Twitter, there is hardly a time when we aren’t connected to a social platform – even at work.

Social Media 164

Social Media Media Zoominfo Guidelines 164

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Not listening.

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

Webbiquity

MAY 16, 2023

Yes Yes No (planned) Historical Import from UGA Yes Yes Yes Yes Setup one line of embed code per event to track unknown two lines of embed code one line of embed code Visitor Tracking Yes unknown No No Traffic by source Yes Yes Yes Yes Traffic by channel (search, social, paid, email, etc.) all blog posts) Yes(?) And many thanks in advance!

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Zoominfo

FEBRUARY 13, 2021

At ZoomInfo, our very lifeblood is data. Previously we wrote about leaders in social responsibility , who successfully use data in their everyday work. Follow Sears on Twitter. Follow Matt on Twitter. Follow Sebastien on Twitter. Follow Sene on Twitter. Follow Selom on Twitter. Sears received a B.S.

Analytics 246

Analytics Business Digital Transformation Merchandising 246

Zoominfo

FEBRUARY 22, 2021

Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself. She’s positioned herself as a sales leader ever since, and is very active on Twitter.

Social Media 205

Social Media Cold Calling B2B Thought Leadership Media 205

Zoominfo

JANUARY 8, 2021

That includes working with your sales team to identify the target buyer’s demographics, firmographics, preferred social media platforms, and where they are in the buyer’s journey. That’s where your inbound email and social media marketing come in. Lead Generation Through Social Media Marketing. Take Twitter, for instance.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own.

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Check out this cold-calling poll on ZoomInfo’s Twitter page. Prospect with video.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Cold calling has become even more effective.” — Zach Stoia, account executive, ZoomInfo.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Zoominfo

JUNE 27, 2018

Typically brands work with influencers who have a large, dedicated following, particularly on social media. When a brand aligns with the right influencers, it can boost everything from social media engagement , to brand awareness, and so much more. 74% of people trust social networks to guide them to purchase decisions ( source ).

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Zoominfo

JULY 29, 2019

Their following opinions about data cleanliness were taken from ZoomInfo’s Twitter Chat about — you guessed it — data hygiene. ” Digital Marketing, ZoomInfo Click to tweet — “As a sales organization and go-to-market engine , contact and account data is priority number one for our team.

Data Hygiene 130

Data Hygiene Zoominfo Practices Marketing AI 130

Zoominfo

JUNE 20, 2019

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. Until recently, the goal of corporate social media was brand recognition and of course more revenue.

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Zoominfo

AUGUST 17, 2020

Since lockdown orders began, ZoomInfo has been tracking the adoption of technologies that help companies conduct business remotely. Earlier in the year, we covered how the adoption of digital tools — specifically web conferencing — coincided with shut down and social distancing orders. increase in adoption.

Zoominfo 130

Zoominfo Click Rate Order Software 130

Zoominfo

DECEMBER 18, 2019

The proliferation of social media has made it easier than ever to check the pulse of your customers and create a community centered around your brand. Which social, environmental, or even political causes are they (perhaps inadvertently) backing with their purchases? Why does branding really matter?

Brand Identity 223

Brand Identity Branding Business Zoominfo 223

Zoominfo

JULY 24, 2019

ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo Successful Tactics By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media ( source ). More than 80% of leads generated through social media come from LinkedIn ( source ). Get a Demo

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Zoominfo

SEPTEMBER 26, 2018

But in today’s hyper-connected world of social media and review sites, word-of-mouth travels fast. Leverage social media. Social media has quickly become an essential marketing channel—and it’s equally as important for recruiting. 79% of job seekers are likely to use social media to hunt for their next job ( source ).

Ad Building 250

Ad Building Brand Identity Branding Zoominfo 250

Zoominfo

FEBRUARY 25, 2021

Get the Word out on Social Media. Tap into B2B social media to get more people to your webinar. Identify the social channels where you can reach your target customer. For instance, LinkedIn and Twitter are good sources for connecting B2B buyers. Also, start thinking ahead about content opportunities after the webinar.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Zoominfo

DECEMBER 4, 2019

In today’s candidate-driven landscape, it’s no longer sufficient to go through the motions of a one-size-fits-all recruiting strategy — particularly when it comes to social recruiting. Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ).

High Quality Lead 100

High Quality Lead Outreach Social Media Linkedin 100

Zoominfo

JULY 2, 2021

Utilize social media Depending on how much they share, social media can tell you a lot about a person’s talents, passions, and character. The most obvious one is LinkedIn, but don’t overlook Facebook, Twitter, and Instagram for taking a deeper dive into someone’s candidacy. This means really learning about it. What did they do?

Ideal Customer Profiles 130

Ideal Customer Profiles Sales Cycle Zoominfo Acquisitions 130

Zoominfo

MARCH 26, 2018

Leverage social media and review sites to interact with customer advocates and aim to build a “community” rather than a traditional buyer-seller relationship. Twitter users’ purchase intent doubles when exposed to promotional content from an influencer ( source ). Use social media to interact with your audience. Check it out!

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Zoominfo

FEBRUARY 1, 2018

By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media ( source ). More than 80% of B2B leads generated through social media come from LinkedIn ( source ). 39% of marketers have generated leads through Facebook and just 30% through Twitter ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Ranking 243

Zoominfo

MARCH 3, 2019

ZoomInfo What kind of marketers would we be if we didn’t include ZoomInfo on this list? If you’re not familiar, ZoomInfo is a leading business database made up of more than seven million contact profiles and more than 18 million company profiles. Reddit Reddit is more than just a niche social networking website.

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

Zoominfo

APRIL 16, 2018

On top of Keenan’s personal and professional accolades, he’s a favorite among the ZoomInfo team. In a recent Twitter Q&A we hosted, a participant asked the following question: “Hi @Keenan and @Zoominfo ! There are a million tools out there (Zoominfo) to help with that. Today we tell you why! KeenanTakeover ”.

Zoominfo 171

Zoominfo Verticals B2B Sales Rules 171

Zoominfo

JUNE 25, 2018

Your YouTube channel is more than just a collection of videos– it’s just like any other social media platform. Here are some details to consider when you first build your YouTube channel: Banners and brand icons: Your YouTube channel should feature your brand’s icon and a custom banner, much like your social media profiles.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Zoominfo

OCTOBER 20, 2021

We’re seeing a huge uptick across the board as restrictions lift,” says Kerry Moore, Vice President of Talent Acquisition at ZoomInfo. Get to know your candidate Take the time to learn about your potential candidate before sending them a prospecting email or connecting on social media. Let’s take a closer look.

Zoominfo 147

Zoominfo High Quality Lead Outreach Acquisitions 147

Zoominfo

JUNE 17, 2019

Social Selling. Social media has changed the way we do business, including how we reach potential buyers. To put it simply, social media can be a valuable tool for every step of the selling process – from prospecting and targeting to engaging and connecting with buyers. 3 Ways Social Media Can Shorten the B2B Sales Cycle.

Cold Calling 189

Cold Calling Zoominfo B2B Sales Statistics 189

Zoominfo

FEBRUARY 1, 2021

A quick example: If you want to run ads on social media to promote your new product, you’ll know from your persona that your ideal customer uses LinkedIn and Twitter. That type of social proof will set you apart. link] pic.twitter.com/NgYQcvqb08 — ZoomInfo (@ZoomInfo) January 20, 2021. The culprit?

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

Zoominfo

DECEMBER 6, 2018

Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities. Today’s round-up covers the world of corporate social media policy, vanity metrics, candidate personas, and more! Continue reading. Continue reading.

Marketing Attribution 113

Marketing Attribution B2B Zoominfo B2B Sales 113

Zoominfo

FEBRUARY 22, 2021

Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself. Jill Rowley Jill Rowley is a noted startup advisor with 17 years of SaaS experience.

Social Media 100

Social Media B2B Thought Leadership Cold Calling Media 100

Zoominfo

FEBRUARY 13, 2021

At ZoomInfo, our very lifeblood is data. Previously we wrote about leaders in social responsibility , who successfully use data in their everyday work. Follow Sears on Twitter 3.Natali Follow Matt on Twitter 6.Sebastien Follow Sebastien on Twitter 7.Sene Follow Sebastien on Twitter 7.Sene

Analytics 100

Analytics Business Digital Transformation Merchandising 100

Zoominfo

JANUARY 11, 2021

Here’s the thing, by the time your ideal customer gets to your website or sees your product post on Twitter, they’re self-educating about what they need. With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

JANUARY 11, 2021

Here’s the thing, by the time your ideal customer gets to your website or sees your product post on Twitter, they’re self-educating about what they need. With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

JUNE 4, 2018

Twitter followers. In fact, 91% of marketers named engagement metrics, such as social media interactions, time on site, and bounce rate, as the number one way to measure success ( source ). Social media followers. Many marketers rely too heavily on their social media followers to measure their social media success—and we get it!

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234