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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

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30+ Word-of-Mouth Marketing Statistics You Must Know

EveryoneSocial

HubSpot ] On social media, 58% of consumers share their positive experiences with a company, and ask family, colleagues, and friends for their opinions about brands. [ Nielsen ] 43% of social media users report buying a product after sharing or favoriting it on Facebook, Twitter, or Pinterest.

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4 Ways to Transcend Your Lead Generation Endeavors to Outlast Your Competitors

Valasys

Lead generation lies at the center of every B2B marketing endeavor, be it Email Marketing, Content Marketing, or Social Media Marketing (SMM). Read more on: How to Assimilate Competitive Benchmarking in Social Media. Read more on 8 Reasons why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

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Are You Harnessing The Power of Brand Advocates?

Convince & Convert

Mark explained that the main difference between traditional WOMM and advocate marketing is that with advocate marketing “marketers can scale the voice of the customer across the entire organization while providing an ongoing mutually beneficial relationship for advocates.”

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Twitter's New Search Features, And Other Marketing Stories of the Week

Hubspot

How to Use Twitter's New Search Features, From Mashable. I have to hand it to Twitter. Mashable reports on the latest set of updates Twitter has released, this time to their search feature. The Insidious Ethics of Bev: The Incredible Sampling Robot, From All Things WOMM. Check out the full story here. That's right!

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How Omnichannel Reputation Management Assists in B2B Branding

Valasys

With the popularity of the internet & social media arose the multi-channel & omnichannel marketing tactics which ultimately obliged & gave birth to the strategies for omnichannel reputation management, together with approaches for managing public relations as an essential part. Wrapping It Up.

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How to Build Customer Loyalty with Content Marketing

Valasys

Social Media is an excellent place to interact with the audiences & interrogate them to discover if a particular form of content resolves their challenges. Social Listening : Listen to what your customers are talking about your brand on social media channels. Employ Storytelling : Buying is more of an implicit decision.

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