Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

EveryoneSocial

OCTOBER 17, 2018

Social Selling Defined, Why It Matters, & Much More. Social selling has been around for a few years now, yet many people and companies get confused about this strategy. In order for your organization to become social experts and reap the benefits, we put together this in-depth article on everything your company should know.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Biznology

FEBRUARY 8, 2013

Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. In the meantime, this is what happened to Wikipedia: Wikipedia Growth – Source. Why does that happen?

Enterprise Management 80

Enterprise Management Wikipedia Wiki Work Management 80

Biznology

JULY 18, 2011

Image via Wikipedia. Nobody knows for sure if Google+ will ever dethrone Facebook and Twitter, but the buzz it created showed something already: our allegiance to any Social Platform in particular is as reliable as that of a mercenary just waiting for the highest bidder. by Aaron Kim.

Wikipedia 80

Wikipedia Wiki Buzz Social Networks 80

Customer Experience Matrix

MAY 3, 2013

Over the past year, the company has added “social listening” capabilities and begun offering itself to marketing agencies as a customer interaction manager. It has met with good success and is now offering its “social listening platform” more broadly. The system can also monitor and post messages on Facebook.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Paid Search Agency Wikipedia 120

Writing on the Web

MAY 4, 2011

Now you can learn all about social media and the sociology of the Internet through video lectures. What I find fascinating is the sociology of social media : we’re still operating with the same primitive brains. Now, however, we’re doing it online, on the Internet, using social media tools.

Social Media 100

Social Media Media Wikipedia Digg 100

Biznology

JANUARY 11, 2012

Image via Wikipedia. My monthly Biznology® Webinar yesterday was called “Global Social Media Marketing.” I talked for 30 minutes about how to apply your social media strategy on a global scale. Social media is becoming part of every marketer’s toolkit, but is your international marketing being left behind?

Social Media 80

Social Media Social Marketing Media Wikipedia 80

Buffer

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. I’ve bookmarked several of my favorites and dug up a handful of other useful graders and tools to come up with this list of 10+ website graders, content scores, and social media ratings.

Social Media 72

Social Media Social Marketing Media Dwell 72

Biznology

MARCH 5, 2012

Image via Wikipedia. As Social Business Platforms make their headway into corporate environments, many people start asking why we are trying to change something that served us so well for many years. The answer may not seem obvious now, but it will be in a few years. Search and Geocities communities.

Peer-to-peer 80

Peer-to-peer Wikipedia Business Enterprise Management 80

Biznology

MARCH 1, 2013

Photo credit: Wikipedia. It was about the problem of social media accounts being hacked and hijacked and something bad happening to a brand. let’s make it clear that if ANYONE thinks that what happened to the Burger King Twitter account where it was hacked and stuff about being purchased by McDonald’s etc.

Social Media 80

Social Media Media Wikipedia Twitter 80

Biznology

AUGUST 4, 2017

Source: Wikipedia ). Enterprise search, enterprise collaboration, enterprise social networking, enterprise mobile, and enterprise cloud are often lesser versions of Google Search , Google Docs , Facebook , Twitter , YouTube , Instagram , and a myriad of other products and services we use every day outside the office.

Enterprise Management 151

Enterprise Management Work Management Wikipedia Startups 151

Biznology

FEBRUARY 9, 2012

Image via Wikipedia. I’ve spent years listening to clients who want me to help them with social media. And, across brand after brand, time after time, Id try to ask them about what their marketing strategy was, so I could tell them how social can fit in. But, recently, I’ve seen a growing change.

Social Media 80

Social Media Social Marketing Wikipedia Media 80

Chris Koch

MAY 6, 2011

Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys.

Social Media 100

Social Media Social Marketing Work Management Media 100

Biznology

AUGUST 2, 2013

Photo credit: Wikipedia. However, whether it is fear of change or legitimate concerns about shifting the status quo, most of the innovation in social is taking place in marketing and communications, rather than on a broader organizational basis. Marketers should not be afraid to be social evangelists and lead the shift in paradigms.

Social Marketing 80

Social Marketing Web 2.0 Disintermediation Planning 80

Tony Zambito

JUNE 1, 2011

Image via Wikipedia. This is the third installment of my reflection on Social Buyerology.    The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age.  Social Interaction Listening.

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

Biznology

AUGUST 2, 2012

Photo credit: Wikipedia. Individuals could now write their own encyclopedias on Wikipedia, have a voice in politics via blogs, Twitter and Facebook, and develop relationships with people they would have never had the opportunity to meet. Along the way, Web 1.0 begat Web 2.0 and the communications landscape changed forever.

Web 2.0 80

Web 2.0 Wikipedia Barriers Transparency 80

Hubspot

MARCH 14, 2018

According to certain expert panels, it seems that users are generally looking to revisit a more human element in the technology they use, from social media to smart speakers and digital assistants. In the realm of social media, for instance, some predict that the trend is moving toward a greater emphasis on communities. jack (@jack).

Wikipedia 70

Wikipedia Social Networks Twitter Network Marketing 70

Biznology

JUNE 13, 2012

Photo credit: Wikipedia. Being very active in this “social business” world for over six years now, several people came to me asking about what I thought it was going to happen with Zuckerberg’s creation and other popular social websites: Is Facebook here to stay? Is Pinterest a fad? will look like?”

Web 2.0 80

Web 2.0 Wikipedia Twitter Facebook 80

Biznology

NOVEMBER 8, 2010

Image via Wikipedia. My topic was " What Are Your Customers Saying About You? " If you've been struggling with whether it is worth it to engage in social media. you can see a few examples of companies doing so, and you can also get an overview of how companies can listen in social media.

Social Media 80

Social Media Media Wikipedia Forrester 80

Biznology

JANUARY 17, 2012

Image via Wikipedia. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Be the catalyst of your natural social media success. Mind you, there are exceptions.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

FEBRUARY 23, 2012

Image via Wikipedia. We’d all like to believe in the inevitable transformation of traditional business practices towards a world where the forces of Social Business and Enterprise 2.0–whatever source: Wikipedia ). Have you just been trapped in a really bad Groundhog Day joke? Or is it true?

Wikipedia 80

Wikipedia Business Terms and Conditions Social Media 80

Biznology

AUGUST 20, 2012

Photo credit: Wikipedia. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. of Internet users’ time is captured by Facebook compared to a combined 2% for all other social networking sites. of Grocery ads are socially enabled.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Biznology

MARCH 29, 2012

(Photo credit: Wikipedia). Social media marketing should be integrated within cross-country markets. From country to country , the popular social networks differ, as do languages and cultures. Now when advertisements are in social media, they can be accessed across borders. In offline marketing it was a lesser issue.

Social Media 80

Social Media Product Media Cross-Selling 80

Biznology

NOVEMBER 3, 2011

Image via Wikipedia. If you’re like me, you probably remember a period not too long ago when you couldn’t open your e-mail without getting another invitation to join a new social network. More recently, those invitations stopped coming as everyone decided that there’s no more room for new social networks.

Social Networks 80

Social Networks Wikipedia Profiling Linkedin 80

Chris Koch

JUNE 15, 2011

Image via Wikipedia. Social media (along with skimpy marketing budgets) are causing a transformation in marketing to a degree that we haven’t seen for a lifetime. In my seven years as a social media acolyte, I’ve spoken with many marketers who grew up at the knee of message-based marketing. This can’t be happening—not to me.”

Social Media 100

Social Media B2B Thought Leadership Media Wikipedia 100

Biznology

JUNE 7, 2011

Image via Wikipedia. and you might be (blessedly) unaware of the controversy surrounding long-time Congressman Anthony Weiner, who has been caught sending lewd photos of himself on Twitter and other digital means to women who are not his wife. Many readers of this blog hail from outside the U.S., And he does have a wife.)

Social Media 80

Social Media Wikipedia Media Twitter 80

Biznology

APRIL 20, 2011

Image via Wikipedia. I'm starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR.

Social Media 80

Social Media ROI Media Wikipedia 80

Biznology

MARCH 13, 2012

Image via Wikipedia. The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors. I mean, even I am always fighting my desire to chase social media celebrity.

Social Media 80

Social Media Media Wikipedia Twitter 80

Chris Koch

FEBRUARY 24, 2010

Image via Wikipedia. I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. As we put together the questions, we struggled with the issue of social media strategy. Social media is no silver bullet.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Biznology

MARCH 6, 2012

Image via Wikipedia. There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Unlike traditional dead tree publishing, our social media output generally never makes it to paper. We’ve all had it.

Social Media 80

Social Media Media Lock-In Work Management 80

Biznology

JANUARY 9, 2011

Image via Wikipedia. As Twitter and Facebook have come to the front row of the Web in the last few years, a few have hinted that, by posting frequent status updates, in practice people were writing their autobiographies in real time. Most users of social media are probably in between the two extremes. by Aaron Kim.

Social Media 80

Social Media Media Privacy Wikipedia 80

Conductor

OCTOBER 11, 2022

Knowledge Graph: Wikipedia-like, a knowledge graph provides brief information about a person, entity, or other search topic. Twitter: Seeing related tweets can help you find information on Twitter or access more details surrounding a specific person or company that tweets often. What are the SEO implications of Twitter?

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Biznology

SEPTEMBER 6, 2011

Image via Wikipedia. If you’re interested in the slides, check out “ Measuring ROI in Social and Mobile Marketing.&#. I got a great question after my presentation on how you can tell that your social media activities are turning people off. So what kind of ROI do you get with social and mobile marketing?

Mobile Marketing 80

Mobile Marketing ROI Social Marketing Opt-out 80

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Memes

MARCH 9, 2011

Are profits and social media compatible? Does making money from a friendship make it less social? For B2B professionals, mixing social media and business requires a delicate balance of giving and selling, sharing and monetizing. To my mind, neither of these changes has any effect on the social aspects of his blog.

Social Media 100

Social Media RSS Media Wikipedia 100

Tony Zambito

MAY 5, 2011

Image via Wikipedia.   It requires evaluating what approaches align with today’s social buyer personas and what spend should be devoted to providing a social experience.    By doing so, a B2B organization can learn about the potential interactions social buyers desire that make up the entire social experience.

Buy 100

Buy Buyer Personas B2B Lock-In 100

Chris Koch

JUNE 25, 2010

Image via Wikipedia. expresses shock that he turned out to be an extrovert on the Myers-Briggs personality test and wonders if you need to be an extrovert to be in social media. Reading these got me thinking that we probably need to rethink the concepts of introversion and extroversion in social media marketing. Hell yeah! (I

Social Media 100

Social Media Peer-to-peer Media Wikipedia 100