Why You Need to Revisit B2B Buyer Personas and ICPs
Marketing Interactions
SEPTEMBER 26, 2022
The shifts can be subtle, such as: Buyers you used to engage on Twitter are now on TikTok. Dark social is limiting your visibility and insights that used to flow from trackable data. I’m also talking about generational growth, pandemics, and changing customer preferences. All of these are causes for re-evaluation.
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