Writing on the Web

JULY 28, 2010

It’s one of the key persuasion triggers that get people to take action. It’s called social proof. Social proof is one of the most powerful mechanisms for triggering buying decisions. We are heavily influenced by social persuasion, we can’t help it. Where are you providing social proof?

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Ning Trigger Marketing Digg Buzz 100

Writing on the Web

MAY 26, 2010

This is strong social proof that will help others to see how you can help them. Giving generously of your expertise on your blog is what is called the reciprocity trigger. Reciprocity and social proof are two strong triggers that set the stage for reader conversion. Think about a recent client you helped.

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

NOVEMBER 8, 2011

They also founded an excellent social networking site, Neuromarketing.com , a Ning group, for people interested in how brain science can be applied to marketing. Copywriters have been using subconscious emotional triggers for a long time now with success. Neuromarketing Research: 3 Keys that Trigger a Buying Decision.

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Ning Trigger Marketing Copywriting Paid Search Agency 100

Writing on the Web

OCTOBER 3, 2012

It has to be smart to stimulate the reader to think, tell them something they don’t already know, and trigger them to join in on the conversation, to share or comment. And finally, the content needs to be funny or at least clever to hold their attention and trigger good feelings. Feel free to send any comments her way.

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Blogger Content Trigger Marketing Business Blogging 100

Writing on the Web

AUGUST 29, 2012

Content marketing requires that you publish frequently on your site, your blog, and in social media. Do you use social media like Facebook , Twitter or LinkedIn ? Clever headlines and intriguing social updates will get them to click over to your content. Therefore your content needs to trigger an action.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

DECEMBER 15, 2010

Do you use social media like Facebook , Twitter or LinkedIn ? Therefore your content needs to trigger to action. Neuromarketing blog and Neuromarketing social networking site on Ning. Related posts: Social Writing: Don’t ignore networking sites. 4 Time-Saving Tips for Social Media Marketing. Tweet This!

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

APRIL 11, 2012

What results is a neural network of associations that get triggered by a hot-button stimulus. One of the hallmarks of all social animals such as human beings is the presence in the brain of special neurons which allow us to feel what someone else experiences, just as if we were in the story ourselves.

Content Marketing 100

Content Marketing Content Trigger Marketing Marketing 100

Writing on the Web

SEPTEMBER 1, 2010

Does your blog trigger emotional reactions ? Is the Social Web Changing How We Write? Tags: Attracting Clients Content Marketing On Writing Better Online Marketing Online Persuasion blog content blog writing business blogging content marketing with blogs persuasion persuasion triggers. Are you writing with feeling?

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

FEBRUARY 14, 2012

Maslow’s famous hierarchy of needs tells us we are motivated to satisfy our basic needs first (food, shelter, clothing), before we seek to obtain satisfaction for social, intellectual and spiritual needs. Persuasion triggers and emotional hot buttons. A similar hierarchy of emotional values exists. Metaphors and analogies.

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Lead Scoring Lead Ranking Trigger Marketing Differentiation 100

Writing on the Web

NOVEMBER 18, 2010

As most brains are very similar, certain motivations and persuasion triggers are always effective. Provide opportunities for social interaction. It should be ready as soon as I’m back home next week. In it, I stress the importance of knowing what makes your audience tick. Use images, especially of human faces. Be personal.

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Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

OCTOBER 24, 2010

They also founded an excellent social networking site, Neuromarkting.com , a Ning group, for people interested in how brain science can be applied to marketing. Copywriters have been using subconscious emotional triggers for a long time now with success.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

DECEMBER 7, 2010

What results is a neural network of recalled associations that gets triggered by a memory of a hot-button stimulus. Because one of the hallmarks of social animals such as human beings is the presence in the brain of special neurons which allow us to feel what someone else experiences, just as if we were in the story ourselves.

Digg 100

Digg Trigger Marketing Buzz Blogger 100

Writing on the Web

NOVEMBER 15, 2010

Maslow’s famous hierarchy of needs tells us we are motivated to satisfy our basic needs first (food, shelter, clothing), before we seek to obtain satisfaction for social, intellectual and spiritual needs. Persuasion triggers and emotional hot buttons. A similar hierarchy of emotional values exists. Metaphors and analogies.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

JULY 15, 2010

However, if there’s anything we’ve learned in the last 5 years, is that we’re social animals. The social ‘Net gives voice to people. Are they able to use triggers to get us to buy stuff? Customers rule. Will marketers be able to influence online buying decisions with subconscious persuasion powers?

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

OCTOBER 18, 2010

This theory says that humans and social groups will enjoy an advantage to the extent that they are able to fulfill all four of these basic human drives. Here these signals are loaded with emotional markers or tags, depending on which of the four drives they trigger. The drive to learn and make sense of the world and of ourselves.

Content 100

Content Digg Tagging Marketing Proposals 100

Writing on the Web

AUGUST 12, 2010

And then there are all the social media sites to connect with as well – that’s a lot of details to take care of. Tags: About Blogs Attracting Clients Content Marketing On Writing Better Online Marketing Online Persuasion blog writing content marketing with blogs persuasion triggers storytelling Writing for the Web.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

AUGUST 22, 2015

As I’ve shared in previous posts, the value of social proof — referrals, recommendations , and client testimonials — cannot be underestimated. Similar to how frequent, quality content enhances your website pages, social proof enhances your professional credibility. So make sure you take the time to recommend and endorse them.

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Linkedin Ideal Customer Profiles Peer-to-peer Profiling 100

Writing on the Web

JULY 16, 2015

There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. Ask people on social media sites if this product seems like a good idea to them. If you don’t have social proof, yet, then so be it. I get asked about this by some of my consulting clients. What do you think?

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Ethics Trust Marketing Focus Group Consulting 100

Writing on the Web

NOVEMBER 13, 2014

Do you use social media like Facebook , Twitter or LinkedIn ? Clever headlines and intriguing social updates will get them to click over to your content. Therefore your content needs to trigger an action. Neuromarketing blog and Neuromarketing social networking site on Ning. Harvard Business Review blogs.

Business Blogging 100

Business Blogging Ning Wikipedia Business 100

Writing on the Web

JUNE 16, 2011

It’s your “shout-out&# on social media sites, in feed readers, and email updates. You must get inside their heads by triggering unconscious desires and thoughts. But if your blog content doesn’t appeal to one of several persuasion triggers ( reciprocity , social proof , etc.) The call to action.

Trigger Marketing 100

Trigger Marketing Digg Buzz Top of Funnel 100

Writing on the Web

MAY 28, 2010

It’s your “shout-out&# on social media sites, in feed readers, email updates. You must get inside their heads by triggering unconscious desires and thoughts. But if your blog content doesn’t appeal to one of several persuasion triggers ( reciprocity, social proof , etc.) The call to action.

Trigger Marketing 100

Trigger Marketing Top of Funnel Advertising Funnels Opinions 100

Writing on the Web

SEPTEMBER 13, 2010

Here are ten key triggers that help influence readers to take action. The power of social validation: Stories and testimonials provide readers with reassurance that you can be trusted. Fear of loss, either materially or socially: We want to belong and we don’t want to feel “less than&#. Which are you using the most?

Tips 100

Tips Conversion Trigger Marketing Digg 100

Writing on the Web

AUGUST 4, 2010

If you want to write content that persuades readers to take action, you write about emotional triggers AND provide reasons to act. Use persuasion tactics (social proof, reciprocity, authority, likability, consistency, scarcity). Online persuasion works best when you appeal to both the logical and emotional centers in the brain.

Trigger Marketing 100

Trigger Marketing Digg Buzz Act-On 100

Writing on the Web

OCTOBER 6, 2010

&# Ten experts responded, including moi , and their answers are illuminating, especially for anyone charged with creating quality content for blogs, social media, and writing for the Web. Marketers must uncover the key emotional triggers their product inspires and pinpoint them in their messages.

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Digg Content Buyer Personas Buzz 100

Writing on the Web

JULY 15, 2011

If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about emotional triggers AND provide reasons to act. Use persuasion tactics (social proof, reciprocity, authority, likability, consistency, scarcity). What are the features of your offer?

Digg 100

Digg Trigger Marketing Buzz Act-On 100