Customer Experience Matrix

OCTOBER 1, 2014

It''s still far from a complete marketing automation system: there are no multi-step workflows, event triggers, recurring campaigns, behavior tracking, CRM synchronization, touchpoint integration, or transaction database. Social media posting and listening is under development. Retargeting can be done through email lists or ad pixels.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Customer Experience Matrix

NOVEMBER 23, 2010

The campaign builder in particular has been updated to support trigger-driven, multi-step processes in a branching flow chart. Alchemy will also include revised and expanded versions of Alterian's social media, Web content management, Web analytics, and email solutions.

Planning 120

Planning Marketing Management Multi-Channel Paid Search Agency 120

Customer Experience Matrix

OCTOBER 19, 2010

These include support for multivariate tests on landing pages (but not emails); automated posting of Jigsaw and social media data into lead profiles; fractional revenue attribution; and SugarCRM synchronization. Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

AUGUST 30, 2012

Specific changes include: - a new contact database that is much more flexible than the original HubSpot database, allowing access to all types of email and landing page interactions within HubSpot and to social media activities imported to the system. The new database is built with HBase , which accesses Hadoop files.

Hubspot 120

Hubspot Top of Funnel Ideal Customer Profiles Landing Pages 120

Customer Experience Matrix

AUGUST 11, 2010

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. But Day fills out its line by adding enterprise-class content management, digital asset management and social (blog, Wiki, etc.) publishing.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 22, 2010

The company got its start in 1999 as a direct mail house specializing in overnight execution of trigger marketing programs. These can be executed in batch or triggered by events posted to the system API in real time. Since then it has added email and other services through acquisitions and internal expansion.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Customer Experience Matrix

JULY 3, 2013

It also includes full Web site management and social media monitoring and posting, but those are natural extensions for sales and marketing. Entry can trigger an email, assignment to a drip campaign, or sales agent notification. At the simplest level, a group is just a list. So far pretty normal.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

JULY 22, 2011

Performable also has existing connectors with a variety of social media, help desk, email, billing, chat and CRM systems. Events can also trigger multi-step campaigns that send an email or call an external URL. This is a useful extension of standard Web behavior tracking techniques.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Customer Experience Matrix

FEBRUARY 26, 2012

It also helps local partners set up their own Web sites and social network accounts, register with local directories and search engines, and record telephone as well as online responses. social media support is hard to find. Either is a big step beyond basic content distribution. managing co-op funds is surprisingly rare.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Customer Experience Matrix

JANUARY 31, 2010

Email campaigns can execute as batch projects or trigger dialogs. Trigger dialogs have most of the same capabilities except for the advanced segmentation. Trigger campaigns execute immediately when a new lead is added to their group, allowing real-time interactions. But Marketing Studio handles these quite nicely as well.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

FEBRUARY 5, 2012

Let’s start with three areas that gained a lot of industry attention last year: Webinars, social media, and revenue management. Social Media: It’s no news that social media is a hot topic among marketers, so it’s no surprise that vendors are adding features to support it. from last December. Both are markers of advanced systems.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

MAY 20, 2013

The initial release of Universal Behaviors, set for July, will support predefined Behaviors from ArgyleSocial social listening, Webtrends Web site behaviors, Digby location-based marketing, Invodo video, and several as-yet unannounced vendors, as well as Silverpop’s own location-based and SMS offerings.

Enterprise Management 120

Enterprise Management Advertising Channels Marketing Automation Services Work Management 120

Customer Experience Matrix

MAY 24, 2016

I snuck down to Washington DC yesterday for a few hours at the CRM Evolution conference, where a critical mass of industry experts triggered a chain reaction of interesting thoughts. The first was that customer systems should read most data directly from the system that created it rather than loading that data into a master database.

Mobile Marketing 136

Mobile Marketing Conference CRM Mobile Advertising 136

Customer Experience Matrix

SEPTEMBER 9, 2009

Social media is the latest stage in this evolution. The final, related factoid is that social media have grown from virtually nothing to nearly 20% of online time over the past few years. Thus, social media present a major threat to search advertising revenues. social marketing. authority. post-sale relationship.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Customer Experience Matrix

APRIL 12, 2011

Goals Related Requirements Generate more leads Manage online and offline advertising campaigns Import email address lists and send personalized emails Monitor and publish to social media Build and deploy landing pages to capture responses Use IP address to identify the company of Web site visitors More effective nurturing Capture the source and Web (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

AUGUST 12, 2010

The key term here is “instant-on”, which Genius defines to mean “instantly integrated website tracking, email marketing and social media campaign tracking” along with fully automated integration with Salesforce.com, including custom objects. Because the tracking is done by the proxy server, there’s no need to make changes (i.e.,

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Customer Experience Matrix

AUGUST 21, 2009

Neither group has meaningfully integrated social media monitoring and interactions beyond making it easy to share posts to Twitter and Facebook , although Alterian ’s Techrigy acquisition (see my related blog post ) and Pedowitz Group ’s Sweet Suite (see yesterday's post ) are steps in that direction. This scope makes it truly different.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 4, 2010

Right On also has a connector with location-based social network Foursquare. The scores are stored on the customer record and can trigger an action to send the contact to Salesforce.com. It can also pull file segments and Salesforce.com campaign members as lists. This makes it roughly equivalent to other products.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

JULY 30, 2009

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. For example, the blogging system automatically connects the blog to social media sites that help to redistribute content.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

MAY 6, 2010

Summary: Genoo provides a simple Web site, demand generation and social marketing for $199 per month. Demand generation features are adequate, if a bit rudimentary, and are supplemented by social marketing capabilities that do an above-average job of integrating social activities with traditional lead data. So far so good.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Customer Experience Matrix

MARCH 29, 2016

By “journey as the framework for message selection” I mean that marketing messages or campaigns are triggered when customers reach a particular journey step. Even more important, the optimization module can contain rules that trigger external marketing campaigns when a customer enters a given journey stage. So that’s pretty close.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Customer Experience Matrix

DECEMBER 26, 2014

Content can be linked to a social media publishing process that can release it immediately, schedule it for the future, or add it to a “buffer” of materials that are released at predefined intervals. Users can define “buy signals” based on combinations of behaviors, which in turn can be trigger actions in workflows.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

OCTOBER 10, 2011

It then modifies them and changes the thresholds that trigger actions such as sending a lead to sales. It can also combine the scoring rules with custom database queries to further refine how they trigger system activities. It also supports social media check-in at the retailers via Facebook or FourSquare.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

NOVEMBER 20, 2012

BlueConic-generated events can trigger IO messages and BlueConic-captured behaviors can be loaded to the IO database. Dialogue provides a drag-and-drop flow builder with a broad range of capabilities to manage data, direct data flows, send messages, and access social media. Recommendations in IO are based on marketing activities.

Interactive Marketing 120

Interactive Marketing Marketing Management Marketing Automation Services Campaigns 120

Customer Experience Matrix

JANUARY 31, 2014

Events also act as triggers for actions within workflows, which begin with contact lists and can be filtered based on attributes and behaviors. One quirk is that the system reacts to all event-based triggers, rather than following a single branch within a workflow. Integration with other CRM systems is due soon.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JANUARY 24, 2015

The features within these functions are unusually sophisticated for a micro-business system: email includes dynamic content and a/b tests; Web pages also support a/b testing; Web forms allow progressive profiling; email and Web responses can automatically trigger a follow-up action. The system integrates via Zapier with ecommerce products.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

NOVEMBER 29, 2010

Treehouse has since enabled imported data to trigger campaign actions, and promises behavior-based triggers in the near future. social media integration. Marketing messages can include a button that lets recipients create social media messages with an embedded URL. See my original post for more details. form integration.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Customer Experience Matrix

NOVEMBER 1, 2013

Their function lists closely resemble the older marketing automation products, but they differ in other ways including primary integration with CRM systems other than Salesforce, lower pricing, focus on ease of use at the expense of advanced features, more native social media integration, and, presumably, more modern technology under the hood.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 21, 2011

This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Work Management Marketing Management 120

Customer Experience Matrix

AUGUST 18, 2016

Flows may also trigger actions other messages, such as purchasing more contact names or alerting a sales person. Execute Interactions Deliver Messages Execution These are systems that actually deliver messages in channels such as email, display advertising, social media advertising, the company Web site, or CRM.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Customer Experience Matrix

NOVEMBER 28, 2012

x+1] Hub has existing integrations into call center, search, mobile, SMS, social, and email products. Web behaviors and imported data can trigger actions including as assigning a visitor to a segment, adjusting a counter, exporting data, and sending a message through an external system.

Marketing Management 120

Marketing Management Advertising Channels De-duplication Paid Search Agency 120

Customer Experience Matrix

JANUARY 17, 2009

social networks: these can be another source of contact names, and sometimes of introductions via mutual friends. Best practice is to make this more usable by flagging summaries such as “three visits in the past seven days” and making them available for segmentation and event-triggered marketing.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120

Customer Experience Matrix

MAY 22, 2013

Even the leading survivors, including Neolane (founded 2001) and RedPoint (founded 2006) have their roots in traditional outbound campaigns, although they now support Web, social, and real-time interactions to varying degrees. Still, I’m excited as an entomologist with a new beetle to see another vendor in the space.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120