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Tony Zambito

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Macro Trends Transforming the Buyer Experience

Tony Zambito

.  Lauren further adds that a confluence of trends is changing the way buyers experience buying decisions and purchases.  One of the macro trends Lauren highlights is that buyers want content of real value.    Closely related to this trend is another, that buyers will not answer the phone. 

Trends 100
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Buyerology Trend: Think Demand Fulfillment vs. Demand Generation

Tony Zambito

This is the third article looking at buyer trends that will influence marketing and sales in the near and foreseeable future.  Buyer Trend: On A Quest to Be Demand Fulfilled. The conventional as well as social buyers of today can be said to be on a quest to have their demands fulfilled.    The Future. . 

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Free eBook: How Buyer Trends Are Impacting the Future of Business Thinking

Tony Zambito

Recently, I embarked on a series of articles related to buyer trends and how they are changing conventional business thinking as we know it. These series of articles, referenced as Buyerology Trends, highlighted 7 areas of where buyer trends are challenging conventional thinking. Follow @TonyZambito. Related articles.

Trends 100
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Buyerology Trend: Think Value-Based Marketing vs. Needs-Based Marketing

Tony Zambito

This is the seventh article looking at buyer trends that will influence marketing and sales in the near and foreseeable future. Let’s recap the significant buyer trends noted so far in this series: Buyers are overwhelmed with content and desire experiences. Buyer behavior is changing rapidly and requires BIG insights.

Trends 100
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Buyerology Trend: Think Buyer Decision Model vs. Buyer Journey

Tony Zambito

This is the fifth in a series of articles looking at buyer trends that will influence marketing and sales in the near and foreseeable future.  Buyer Trend: Buyer Decision Models Are Transforming. Future trending suggests that buyer decision models will become more complex.    The Future. Related articles.

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Buyerology Trend: Think BIG Insights vs. BIG Data

Tony Zambito

This is the second in a series of articles planned on looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    This article looks at how understanding today’s conventional and social buyers takes BIG Insights versus BIG Data.   Buyers are evolving a new expectation. 

Trends 100
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Buyerology Trend: Humanize the Buyer Experience

Tony Zambito

This is the final article looking at buyer trends that will influence marketing and sales in the near and foreseeable future. Let’s recap the significant buyer trends noted so far in this series: Buyers are overwhelmed with content and desire experiences … Continue reading →

Trends 100