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Smashmouth Marketing

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Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

Social media is all the rage right now, and it should be. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work.

Lead Gen 100
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Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

Social media is all the rage right now, and it should be. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work.

Lead Gen 100
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Event Marketing Leads Plummet Due To Coronavirus Cancelations

Smashmouth Marketing

Add to that the fact that many prospects are cancelling face-to-face sales meetings as companies mandate social distancing. This study of introductory meetings was done several years ago and it is estimated through market trends that the gap between virtual and face-to-face meetings has closed, if not swung away from face-to-face.

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The Sales Development Playbook #PeopleMatter #MustRead

Smashmouth Marketing

To ride a current social media trend let me put it this way #PeopleMatter.". When I called her to tell her I finished the book and that I was loving the attention on the people, she shared " In most of the books I have read about business, they focused on process and methodology. People is not the only take away though.

Lead Gen 100
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CMO Club Demand Gen Roundtable

Smashmouth Marketing

The following podcast was created by Pete Krainik of The CMO CLUB :Insights from CMOs Roundtable: Demand Generation in a Social Networking World. Social media is definitely impacting branding, service and support, but no CMO can ignore it's impact on demand gen.

CMO 100
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Jive Talkin for B2B Marketing & Sales Demand Gen Experts

Smashmouth Marketing

in Boston, Jive Software is rolling out a new agenda for social business that is worth a close look. Like" the feeds from the key account manager, feed in key words from the opportunity such as company name or project name, follow the status and feed updates from key decision makers in the social sphere. Today at Enterprise 2.0

B2B Sales 100
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CMO Club Demand Gen Roundtable

Smashmouth Marketing

The following podcast was created by Pete Krainik of The CMO CLUB :Insights from CMOs Roundtable: Demand Generation in a Social Networking World. Social media is definitely impacting branding, service and support, but no CMO can ignore it's impact on demand gen.

CMO 100