DiscoverOrg

MAY 8, 2018

Social media metrics. Bryerton recommends referencing intent data in your cold call like so: “I’ve been seeing X trend in your industry. The final touch: Social proof. Kalmbach also suggests looking at the company’s website and social media accounts, or do a quick Google search for related news. Content subject or topics.

Cold Calling 241

Cold Calling Work Management Marketing Management Marketing Automation Services 241

DiscoverOrg

NOVEMBER 4, 2016

Tailor your introductory message – whether it’s via phone, email, or social networking – to your niche audience (but keep it simple and concise; no one wants to read 4 long paragraphs of text from someone they don’t know). Thankfully, it’s not a trend that can easily be implemented in the B2B sales world (we hope).

Cold Calling 120

Cold Calling Sales Qualified Leads Marketing Proposals Top of Funnel 120

DiscoverOrg

AUGUST 24, 2017

While B2C enjoys its continual evolution of character and color as companies market to an ever-sophisticated internet audience on social media apps, B2B stands in a completely different light. In either sense, whether it’s through big budget research or social media presence, consumers are generally easier to track in B2C.

B2B 191

B2B Buyer Personas B2B Sales B2B Marketing 191

DiscoverOrg

OCTOBER 15, 2018

Social Media. Do you find that these trends hold true for you, in your industry, among your peers? Agriculture & Forestry. Logistics & Transportation. Holding Companies. Industries Most Likely to Donate to Democrats. Gaming Software/Systems. School Districts. Non-profit. Higher Education. Broadcast Media. Federal Government.

Enterprise Management 204

Enterprise Management Peer-to-peer B2B Business 204