Crimson Marketing

DECEMBER 18, 2013

Trends in the marketing mix. Social media: Social marketing marketing budgets will double over the next 5 years. Email: Email with social sharing buttons increase click-through rates by 158%. Internet advertising will account for 25% of the entire ad market by 2015.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Crimson Marketing

FEBRUARY 9, 2015

Marketers are not only battling to keep up with constant changes in marketing trends – TV and online marketing channels, online/Internet retail, mobile social media and gaming – but also for the increasingly difficult to gain attention of the buyer. . ” Changes in Marketing Speed. ” Changes in Marketing Speed.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

MAY 1, 2015

As a result, the modern B2B buying process looks less like a linear path from first contact through to sale—it’s more like a spiderweb of social influence and research channels.” The Buying Process is More Social. Social media influence is to the B2B buyer.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

OCTOBER 23, 2014

In this Moneyball for Marketing podcast, Jeff Spicer, VP of Digital Marketing at leading visualization software company VMWare, addresses the trials, trends and tools of B2B product marketing. That said, more and more B2B buying behavior takes place “before the buyer ever gets in touch with the vendor.”.

B2B Marketing 100

B2B Marketing Product Digital Marketing Funnels Paid Search Agency 100

Crimson Marketing

NOVEMBER 2, 2015

Email marketing, proclaimed a dying tool by some, actually delivers the greatest ROI of any digital marketing solution, including social. This shows that new digital marketing solutions are supplementing, not subjugating existing techniques.

Ideal Customer Profiles 100

Ideal Customer Profiles Features Campaigns Paid Search Agency 100

Crimson Marketing

NOVEMBER 10, 2015

Today’s buyers are able to respond to marketing with two choices they never had in the past: They can ignore, skip or block ads through ad-blocking software or tools like Tivo, and they can also talk back to brands through social media. Together, this is radically altering the go to market strategy required of brands.

Lead Scoring 100

Lead Scoring Lead Ranking Banner Ads Marketing Strategy 100

Crimson Marketing

SEPTEMBER 24, 2015

Big Data is often hailed as the most transformative trend affecting business in the current decade. Few large companies can afford to miss the train, yet many are still struggling to implement the changes necessary to remain competitive.

CMO 100

CMO Organization Lead Ranking Click Rate 100

Crimson Marketing

DECEMBER 9, 2013

You have the basics down, so 2014 will be the year of social media refinement for many B2B marketers and companies. Here are the top B2B social media trend predictions for the coming year: Social Media Accountability. Visual content will take over blogs and social sharing platforms. Content Creation Simplification.

Social Media 100

Social Media Trends Media B2B 100

Crimson Marketing

JUNE 6, 2013

Here are 10 digital trends to pay close attention to for the remainder of this year: #1: m-commerce. #2: 4: social media. #5: Include more images, infographics and videos on your websites, landing pages, blogs, and social media platforms. Which social platforms do they use most? Everything changes. 8: knowledge gap. #9:

Trends 100

Trends Mobile Advertising Landing Pages Social Media 100

Crimson Marketing

AUGUST 16, 2013

It’s hard to believe, but we’ve made it through most of 2013 and noticed some definite trends showing up in the world of digital marketing. Make all of your content and strategies connected on every medium (from social to mobile to web) with a uniform look. Social Media Examiner ). Connect all of your channels.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 100

Crimson Marketing

NOVEMBER 4, 2013

If you work for a B2B company, you’ve most likely noticed that it’s not as fast or easy to grow your social media presence as it is for a B2C company. Here’s how to improve social media growth in the B2B community! Why should B2B companies invest in social media? How to make your business #trend.

Social Media 100

Social Media Paid Search Agency Companies Media 100

Crimson Marketing

SEPTEMBER 16, 2014

According to Wired magazine contributing editor Clive Thompson, social media alone currently accounts for “some 52 trillion words every day….the It may be available from marketing intelligence systems like InsideView, or from social listening tools like Radian6. Example 1: Social Media Listening.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100