Biznology

DECEMBER 31, 2018

This is the time of year when content creators mull over the year’s “trends” and opine about what we should be doing during the coming year. I’m not going to do that, but I will share a few “trends” noted by others that I think could be video trends of interest to technology solution providers. 6-Second Video Ads.

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Biznology

OCTOBER 25, 2021

Last week, a post from social media management platform Sprout Social made me stop dead in my scrolling tracks. Companies have been under-leveraging or flat-out ignoring the potential of social media data for years. In fact, they shouldn’t view it as social media data at all. Let me just say, it’s about time.

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Biznology

JANUARY 15, 2020

None of my predictions are on that scale, but each trend will influence the video technology solution providers will need to make. Buzzfeed reports that the square video format gets 30-50% more views and 80-100% more engagement in social media. The post Which tech marketing video trends will prevail in 2020? More square video.

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Biznology

DECEMBER 23, 2019

One of the most common trends among employers this year was to add new compensation methods to entice current employees and attract skilled workers. This compensation trend is by far the most mutually beneficial for employers and workers alike. Corporate Social Responsibility. Keep an Eye on Compensation Trends in 2020.

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Biznology

SEPTEMBER 21, 2017

Historically, this involved business entrepreneurs, but today, it is the social entrepreneur that has taken center stage. A key driver for this trend is the emerging values of millennials and purposeful branding. Consumer product companies seem to leading this trend. It is more than an attitude.

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Biznology

DECEMBER 13, 2018

Keeping up with the latest digital marketing trends often feels like a chore for marketers and brands. As a small business owner, it’s good to be aware of the latest trends that will shape the marketing strategies this holiday season and moving forward. If you still aren’t integrating video into your marketing strategy, it’s time.

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Biznology

APRIL 13, 2016

We thought this would be a good time to analyze the emerging marketing trends of 2016 so far. After looking through many of the trends we are seeing, the common themes across almost all new marketing initiatives have to do with delivering excellent customer experiences. Consumers will forget you if you don’t stay connected.

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Biznology

FEBRUARY 20, 2017

Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. In other words, the social media world has expanded rapidly in the past few years. Social media trends. In fact, many businesses used their official social media profiles to provide a better customer service.

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Biznology

DECEMBER 22, 2016

As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. Here are 10 of the marketing trends to watch for 2017. One of the trends that will carry over from 2016 is that marketers are getting better at content marketing.

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Biznology

MARCH 23, 2017

Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. Facebook , Twitter , etc.). features has especially appealed to younger investors (e.g.

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Biznology

JANUARY 12, 2017

In this free 30-minute Biznology® webinar below, Tim Peter tells you how to anticipate, analyze, and adapt to the changes coming to search, social, and content marketing in the New Year. How successful companies are leveraging those trends to improve their brands and business. Tim Peter is one of our authors at Biznology.

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Biznology

DECEMBER 14, 2018

These three trends create an ideal opportunity for progressive urban leadership to create a brand image that distinguishes its city and offers relevant benefits, especially for Millennials. The post Three Trends that Spell New Opportunities to Re-Brand Cities appeared first on Biznology. This is the work of branding professionals.

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Biznology

MAY 25, 2017

There are a few important similarities between knowledge management and social media. Social media, on the other hand, is there to tell you what you peers deem important, based on their own life experiences so far, and you are there to ascertain, judge or agree with what they have to say. A place to increase your brand awareness.

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Biznology

NOVEMBER 17, 2014

The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant. These are global dynamics, but they also have an impact on some noteworthy local trends that can offer unique opportunities for companies to enrich their brand image and accelerate future growth: 1.

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Biznology

SEPTEMBER 17, 2014

Yesterday, our author Tim Peter presented our latest Biznology webinar about digital marketing trends for the next year. In this 30-minute webinar, you’ll find out the key trends driving your customers’ behavior and how to use those trends to grow your brand and your business. Don’t find yourself on the outside looking in.

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Biznology

JULY 3, 2014

Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. Recently, though, some of the social business predictions that have been made during the last few years have begun to take hold.

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Biznology

FEBRUARY 6, 2017

It’s in line with the trend toward a “video-first world,” as envisioned by Mark Zuckerberg. I don’t see any downside to capitalizing on these trends—they’re not fads. The post Three 2017 B2B sales and marketing video trends: it’s time to make your move appeared first on Biznology.

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Biznology

AUGUST 8, 2016

90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Only 41% are able to measure their social activities. Social Media Examiner ). The numbers indicate almost all businesses now rely on social media for marketing, but less than half can measure if it’s working.

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Biznology

APRIL 13, 2018

CSR (corporate social responsibility) has become an essential ingredient in the marketing strategy and an integral part of the day-to-day operations of most companies. 60% are more likely to engage with brands that endorse social causes. And social media has proven to be the ideal medium for sharing their opinions on CSR actions.

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Biznology

SEPTEMBER 21, 2016

Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. This month we speak with Tory Starr , Director of Social Media at WGBH. Very cool work history for this young woman who is now Director of Social Media for WGBH! Let’s get to the interview, shall we? INSPIRATION. Welcome Tory!

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Biznology

OCTOBER 8, 2014

Due to the advent of social business and new ways of offering services that were not previously possible (e.g., We can see this trend of working together in the rise of open source communities who work collaboratively, across boundaries to create new solutions, or to improve on things that currently exist.

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Biznology

NOVEMBER 4, 2016

It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments. Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. Connect via a social cause. Word questions with care.

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Biznology

JUNE 4, 2015

Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. It is nearly impossible to effectively use every social media platform to promote your business. The key to a successful social media presence is a narrow focus that effectively engages your business’s audience.

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Biznology

JANUARY 10, 2022

Our contributors predict that data privacy, cyber security, social media, AI and voice will be areas of focus for business, marketing and more – and we reflect on why we make New Year’s Resolutions. But now I am back, with a list of 10 trends that B2B marketers should watch as we enter 2022: Permanent COVID . Jen McClure.

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Biznology

FEBRUARY 21, 2014

social business”). Furthermore, the emergence of experiential marketing has enhanced the effectiveness of “relationship marketing”, which was developed from direct response marketing campaigns and emphasizes customer retention and satisfaction.

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Biznology

MAY 6, 2021

There are two such data sets that were released last week, and both of them have applications for companies interested in social media or digital marketing. Read the Social Media Today writeup here , or download the full report here. And you may even want a social media governance tool like Brandle. Let’s dive in.

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Biznology

JUNE 25, 2013

I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Most trappers these days call themselves “content marketers” and what they do is “ content marketing.”

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Biznology

DECEMBER 16, 2015

Every day, someone asks me why they should pay for social listening technology. If you are just looking at individual conversations to find trending stories or to pick out sales leads, free tools might be fine for you. The post When free social listening tools don’t cut it appeared first on Biznology. Like this post?

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Biznology

OCTOBER 3, 2013

Businesses seem to see the value in social media usage. Business owners seem to know that social media is the place to be but not many know how to set appropriate goals when it comes to these digital forums. Understanding the basic strengths of social media can help guide realistic and impactful business expectations.

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Biznology

MAY 5, 2011

Jake had a long list of questions for me, with more coming from his students, covering such subjects as the biggest trends in search, Facebook's odds of unseating Google, the importance of social media, techniques and tools for keyword research, whether Google Analytics is a sufficient Web metrics tool, and many more. as its textbook.

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Biznology

OCTOBER 22, 2015

It was an interesting question, and I started my answer by noting that Facebook was the first really big thing in social media and that nothing has really threatened it since. So, the real questions to me are, “What is happening that is going to fundamentally change social?” What does this add up to? Like this post?

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Biznology

JANUARY 21, 2021

We will continue to dive deeper into these and other hot topics and important trends in a series of articles and Consultants Collective Conversations online events. Below are a few predictions from our Consultants Collective member consultants. The post Prognostications, Predictions And Hot Topics For 2021 appeared first on Biznology.

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Biznology

JULY 10, 2014

If you consume news via social media streams, you could be led to believe that there are no mid-tones anymore: you are pro-life or pro-choice, creationist or evolutionist, Heat or Spurs, Bush or Obama, Dilma or anti-Dilma, Neymar or Messi. Social media, in its early Web 2.0 Social media urgently needs a bit of João Guimarães Rosa.

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Biznology

JULY 10, 2015

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). It is easy to use, and is a comprehensive analytics tool for this social channel.

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Biznology

JANUARY 2, 2015

I am working with more and more clients who are taking an approach to social media that few were doing even a year ago. The reason that’s important in social media listening is that you don’t get much value from analyzing the wrong social listening data. What trends do you see emerging in 2015? Like this post?

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Biznology

OCTOBER 17, 2014

More companies are adding cause related or social responsibility initiatives, especially since this appeals strongly to millennials. There is a definite trend of more companies committing to a specific social mission, whether it involves environmental, health, poverty, social inequality, or other sustainable initiatives.

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Biznology

APRIL 22, 2015

Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. The information presented in this report is vital for other organisations to learn trends, user habits, and gain insights.

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