Trending Sources

Four steps to stay on top of social media trends

grow - Practical Marketing Solutions

How can a busy marketer possibly keep up with these social media trends? I’m here to tell you that it’s not impossible and that it shouldn’t take a large chunk out of your schedule, either. Strategies to Keep on Top of Social Media Trends Own an iOS (Apple mobile) device. Strategies to Keep on Top of Social Media Trends. - Own an iOS (Apple mobile) device. Much

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Emerging marketing trends for 2016

Biznology

We thought this would be a good time to analyze the emerging marketing trends of 2016 so far. After looking through many of the trends we are seeing, the common themes across almost all new marketing initiatives have to do with delivering excellent customer experiences. Here are 5 marketing trends that all impact the customer experience. Time flies when you love what you do!

Six thought-provoking and profound marketing trends

grow - Practical Marketing Solutions

Each year, Mary Meeker compiles a wide-ranging report on the top Internet trends  on behalf of venture capitalist firm KPCB. That’s why Tom Webster and I distilled the report into the profound marketing trends that will have the biggest impact on you. Check out BuzzSumo’s powerful technology to look at the hottest content trends down to the hour! Pretty interesting stuff?

B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap

Webbiquity

What trends will drive B2B marketing over the next three to four years? Those were among the key questions I had the opportunity to address in a recent presentation at the Social Media Breakfast – Minneapolis St. The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

latest trends, and the ones with the best reputations. success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. organic distribution, a few noteworthy trends stood. social network, and Facebook’s video platform has. SOCIAL.

Six hot trends in social influence marketing

grow - Practical Marketing Solutions

Now that access to the high-speed Internet and free social media publishing tools are widespread, everyone can create their own content and have a voice about topics they love. As I describe in my book  Return On Influence , these social scoring systems are still in the silent movie stages but the trend is significant and rapidly moving ahead. Influence has been democratized!

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5 B2B data trends

Biznology

This has lead to 5 significant trends in B2B database marketing. Now for the payoff of these trends – Selling More BY Spending Less! There are more trends, but these five are enough to chew on for now. The post 5 B2B data trends appeared first on Biznology. B2B Marketing B2B Big Data data analysis data analytics data silo data trends databases micro-segmentation

10 Marketing Trends That Should Influence Your Content Strategy

KoMarketing Associates

As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. And at a more micro level, staying on top of the latest trends that could impact content marketing is no small task in itself. That’s pretty low.

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5 Top Online Marketing Trends for the Rest of 2013

Webbiquity

Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. Social media will remain important. Stay in touch with your customers by utilizing Facebook, Twitter, Pinterest and other social media sites to your advantage. Guest post by Alice Jenkins of How2become.

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Content Methodology: A Best Practices Report

social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. to content sharing trends?

Five trends transforming content marketing

grow - Practical Marketing Solutions

Social Brand Forum. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement. The post Five trends transforming content marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. You bet!

6 Trends Highlighted at Social Media Marketing World

It's All About Revenue

by Lauren Harper | Tweet this Last week’s  Social Media Marketing World  conference was a dream for any social marketer. Not only were some of the biggest names in social marketing there to present (Jay Baer, Chris Brogan, Mari Smith, Mark Schaefer, to name a few), but there was content to cover pretty much any social related topic one could ask for.

5 Content Marketing Trends Sweeping Europe

Contently

Here, we look at the latest European marketing trends to examine how top brands are consistently creating world-class content marketing campaigns. ” Social media-exclusive content. Brands are quickly realizing the importance of providing their social media followers with original media assets. million social conversations, Adidas received 5.8 Mobile video. percent.

B2B Sales and Marketing Trends for 2015

Great B2B Marketing

At the beginning of each year, my team and I publish a report on significant trends in B2B sales and marketing. Trend 1:  Metrics are a major priority. Trend 2: Social media is getting tougher. The social sites that used to be mostly promotion-free (LinkedIn, Facebook, Twitter) are now inundated with paid promotion. B2B Marketing Trends Sales and Marketing b2b

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Content Marketing Playbook: Strategy and Roadmap

In concert, GE has developed an active, devoted following on nearly every social channel—from. owning the property where you publish your content, as opposed to relying purely on social or native adver- tising. company blogs, social channels, existing white papers, data, internal subject matter experts—these things can. itself at the forefront of investment trends, using the.

Top 10 Social Media Trends of 2016

B2B Marketing Insider

What technologies and social media platforms will consumers embrace? The post Top 10 Social Media Trends of 2016 appeared first on Marketing Insider Group. At the end of the year, one of the most exciting (and challenging) things for marketers to do is to predict what’s to come and strategize their game plan for next year. How will these changes affect brands and marketers?

10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy

KoMarketing Associates

I wrote a post six months ago highlighting ten marketing trends that should influence your content strategy. While it feels like that was published yesterday, we all know today’s digital marketing trends change with the blink of an eye, whether it’s due to a new channel, updates to search algorithms, or any other factors. Leverage social media, online communities, forums, etc.

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Tips & Trends for B2B Social Media Marketing Success

Sazbean

English: Moscow-city 2010,March (Photo credit: Wikipedia) Business to business (b2b) companies often neglect or ignore social channels because they don’t think their customers are there. It turns out that, not only are the customers on social networks, they’re using them for purchase decisions. Lee Odden has some great tips and trends for B2B in this presentation.

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Social media trends that are colliding in 2013

grow - Practical Marketing Solutions

There is nothing more fun than thinking about how tech trends and humanity are colliding and there is no better time to write about it than the beginning of a new year. There are lots of things to be excited about, but here are a few of the trends that I see colliding in 2013 and what might happen when they do … The optimized self. New trend: The optimized self.

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Definitive Guide to Planning a New Content Initiative

We know that trends are important. We know that trends are important but. dictates this answer, but if you’re starting something like a new email initiative, social channel. social channels and via email marketing, the cost of those conversions is much less. Stay on top of trends Crowdsource this one: what’s the new app everyone’s talking about, and how can it relate.

6 Strategic Trends Highlighted at Social Media Marketing World

It's All About Revenue

Social Media Marketing World is back for the third time in San Diego this week. Many of the big names in the social media space are here including Guy Kawasaki , Chris Brogan , Mari Smith , and more. It’s important to realize that this same thing can happen with our own social marketing. Some other social trends that Stelzner highlighted are: 4.

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4 Content Trends Every Marketer Should Be Following

Contently

Second, my main job for the entire day is to sit back and think about our industry—something I often forget to do while writing Facebook fan fiction or forcing my team to recreate March Madness with branded social media accounts. The post 4 Content Trends Every Marketer Should Be Following appeared first on The Content Strategist. I like Contently conferences for a few reasons.

9 Trends That Will Upset Your Marketing in 2013

It's All About Revenue

Batista , a freelance writer, editor and content developer.   As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. We showed three trends that shaped marketing in 2012. Social media distribution is booming.

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B2B Marketing: Know the Trends, Pick the Right Strategy

Great B2B Marketing

While the right B2B marketing strategy will vary by type of product and industry, we do see distinct trends. Content marketing and social media are increasingly important, but these tactics often require a sustained commitment and time to yield significant results. Pull (Inbound) B2B Marketing: The Increased Importance of Content Marketing & Social Media.

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B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. more true, apparently, than in social media.

7 Digital marketing trends to embrace NOW

grow - Practical Marketing Solutions

Usually bloggers write “trend” posts at the end of the year but at the speed of change in this business, maybe we should make it every six months!  As we hurtle into the second half of 2013, here are the digital trends I seem to be following the most right now. Google Glass is just the first entry into the wearable technology trend. This is not a new trend.

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Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Website Marketing Email Marketing Print Advertising Social Media Online Advertising Event Marketing What are the most used social media sites used by small businesses? Content Marketing Email Marketing Online Advertising Paid Search Search Engine Optimization Social Media email marketing event marketing online advertising print advertising small business social media website

A Simple Guide to Navigating Trending Content

Hubspot

With things moving at such a fast pace, trends can disappear before we even have time to craft a meaningful message in response to them. In fact, there are a ton of awesome tools and tricks of the trade out there that are designed to help brands make the most out of popular content and trends. Simple Guide to Navigating Trending Content. There's a lot going on. That's it.

2016 Cross Channel Marketing Trends

It's All About Revenue

Top 10 Omni-Channel retail trends for 2016. Today, the arms have multiplied to include digital TV and radio, display, email, mobile, native, search, social, and video. It's time once again for The Friday Five , our weekly curated roundup of five stories on one topic. This week it's omni-channel, multi-channel and cross-channel marketing. Read the full story on Inc.

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. To see what this looks like, here are our different story types: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY19 BRANDS News, trends, and analysis of the branded content. SOCIAL Strategies, tools, and tips for spreading content through. the social web. All rights reserved. Introduction 3 II. 200,000 readers.

Content Marketing Trend: “Micro-Content”

B2B Marketing Insider

Vaynerchuk and his 250-person team have recently shifted their focus to micro-content on social media platforms, as well Vine videos , to spread their clients’ branding messages. In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing  content on social media sites. “You By NewsCred contributor, Kylie Jane Wakefield. Vine and GrapeStory.

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Infographic: What’s Trending In Marketing for 2015?

Crimson Marketing

Most important of all is the trend towards user generated content: 97% of #B2B buyers trust content more if its #UGC and peer reviewed Click To Tweet. And don’t forget about Paid Social: “The days where marketers could drive measurable business results at impactful volumes through organic methods alone are basically over.” case studies – 73%. Source: Uberflip.

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47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65). 70% of the U.S.

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The Top Five Crowdsourcing Mega-trends

grow - Practical Marketing Solutions

Ever since then, I have been looking for an opportunity to bring more information on this trend to {grow}. I’m fortunate today to have an expert on the subject, David Bratvold, provide a guest post: If you’re not yet familiar with crowdsourcing, it’s a new work process that involves getting a crowd of people to help with a task typically performed by one employee or contractor. 

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. more true, apparently, than in social media.

3 Important Sales Trends & Predictions for 2015

Sales Prospecting Perspectives

Here are three trends I see in the sales world, paired with predictions on where those trends will take us. TREND #1: Content Fatigue / Focus. In terms of the social activity of sales reps, it’s worth noting that being good and thoughtful curators of content allows individual reps to help advance their organization’s content marketing goals. This situation can’t sustain.