Trending Sources

10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy

KoMarketing Associates

With this in mind, we’ve pulled together a list of ten digital marketing trends that should be considered by all when thinking about next year’s content strategy. 1. Numbers behind this trend : It’s no secret that video is becoming an essential component of successful content marketing strategies. Video was followed by social media posts, news articles and research content.

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Four marketing mega trends nobody’s talking about

grow - Practical Marketing Solutions

Here’s a view of some of the underlying shifts, the marketing mega trends, you need be considering in 2017: 1. These trends will be forcing dramatic change: Information density — You have undoubtedly seen the dizzying statistics about the amount of content flooding the web. The social media dead-end — Facebook, LinkedIn and the others don’t want links any more.

Trends 108

Emerging marketing trends for 2016

Biznology

We thought this would be a good time to analyze the emerging marketing trends of 2016 so far. After looking through many of the trends we are seeing, the common themes across almost all new marketing initiatives have to do with delivering excellent customer experiences. Here are 5 marketing trends that all impact the customer experience. Time flies when you love what you do!

Four steps to stay on top of social media trends

grow - Practical Marketing Solutions

How can a busy marketer possibly keep up with these social media trends? I’m here to tell you that it’s not impossible and that it shouldn’t take a large chunk out of your schedule, either. Strategies to Keep on Top of Social Media Trends Own an iOS (Apple mobile) device. Strategies to Keep on Top of Social Media Trends. - Own an iOS (Apple mobile) device. Much

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B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. more true, apparently, than in social media.

The Biggest Mobile Marketing Trends of 2016

It's All About Revenue

Top Mobile Marketing Trends for 2016. With mobile devices an ever-present fixture of modern life, keeping up on mobile marketing trends is more important than ever. Managing ad spend, targeting, and measurement across multiple mobile platforms (including the integration of audience data across mobile, web, and social for maximum cross-channel impact) remains challenging.

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Mobile Marketing Trends for 2016

It's All About Revenue

Top 10 mobile marketing trends for 2016. Five Mobile Marketing Trends for Emerging Markets in 2016. While 2016 begins, it is time to outline the trends to look for this year. Most of our time and effort is spent on the most visible channels: search ads, display ads, SEO, social, email and content. Read the full story on Social Media Today. ###. Mobile Marketing

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6 Trends Highlighted at Social Media Marketing World

It's All About Revenue

by Lauren Harper | Tweet this Last week’s  Social Media Marketing World  conference was a dream for any social marketer. Not only were some of the biggest names in social marketing there to present (Jay Baer, Chris Brogan, Mari Smith, Mark Schaefer, to name a few), but there was content to cover pretty much any social related topic one could ask for.

5 Top Online Marketing Trends for the Rest of 2013

Webbiquity

Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. Social media will remain important. Stay in touch with your customers by utilizing Facebook, Twitter, Pinterest and other social media sites to your advantage. Guest post by Alice Jenkins of How2become.

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B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. more true, apparently, than in social media.

10 Marketing Trends That Should Influence Your Content Strategy

KoMarketing Associates

As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. And at a more micro level, staying on top of the latest trends that could impact content marketing is no small task in itself. That’s pretty low.

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Tips & Trends for B2B Social Media Marketing Success

Sazbean

English: Moscow-city 2010,March (Photo credit: Wikipedia) Business to business (b2b) companies often neglect or ignore social channels because they don’t think their customers are there. It turns out that, not only are the customers on social networks, they’re using them for purchase decisions. Lee Odden has some great tips and trends for B2B in this presentation.

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B2B Sales and Marketing Trends for 2015

Great B2B Marketing

At the beginning of each year, my team and I publish a report on significant trends in B2B sales and marketing. Trend 1:  Metrics are a major priority. Trend 2: Social media is getting tougher. The social sites that used to be mostly promotion-free (LinkedIn, Facebook, Twitter) are now inundated with paid promotion. B2B Marketing Trends Sales and Marketing b2b

Trends 117

5 B2B data trends

Biznology

This has lead to 5 significant trends in B2B database marketing. Now for the payoff of these trends – Selling More BY Spending Less! There are more trends, but these five are enough to chew on for now. The post 5 B2B data trends appeared first on Biznology. B2B Marketing B2B Big Data data analysis data analytics data silo data trends databases micro-segmentation

Five 2015 digital marketing trends for your consideration

grow - Practical Marketing Solutions

Here are some views of possible 2015 digital marketing trends that have my wheels turning. 1) The implications of Content Shock. Who will step forward and claim “The world’s safest online store (or credit card or social media platform)?” ” Or, will that just put the target on your back for hackers? 3) Social media consolidation. Here are 7 clues.

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B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. more true, apparently, than in social media.

Top 10 Social Media Trends of 2016

B2B Marketing Insider

What technologies and social media platforms will consumers embrace? The post Top 10 Social Media Trends of 2016 appeared first on Marketing Insider Group. At the end of the year, one of the most exciting (and challenging) things for marketers to do is to predict what’s to come and strategize their game plan for next year. How will these changes affect brands and marketers?

Six thought-provoking and profound marketing trends

grow - Practical Marketing Solutions

Each year, Mary Meeker compiles a wide-ranging report on the top Internet trends  on behalf of venture capitalist firm KPCB. That’s why Tom Webster and I distilled the report into the profound marketing trends that will have the biggest impact on you. Check out BuzzSumo’s powerful technology to look at the hottest content trends down to the hour! Pretty interesting stuff?

Infographic: What’s Trending In Marketing for 2015?

Crimson Marketing

Most important of all is the trend towards user generated content: 97% of #B2B buyers trust content more if its #UGC and peer reviewed Click To Tweet. And don’t forget about Paid Social: “The days where marketers could drive measurable business results at impactful volumes through organic methods alone are basically over.” case studies – 73%. Source: Uberflip.

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Six hot trends in social influence marketing

grow - Practical Marketing Solutions

Now that access to the high-speed Internet and free social media publishing tools are widespread, everyone can create their own content and have a voice about topics they love. As I describe in my book  Return On Influence , these social scoring systems are still in the silent movie stages but the trend is significant and rapidly moving ahead. Influence has been democratized!

Trends 112

6 Strategic Trends Highlighted at Social Media Marketing World

It's All About Revenue

Social Media Marketing World is back for the third time in San Diego this week. Many of the big names in the social media space are here including Guy Kawasaki , Chris Brogan , Mari Smith , and more. It’s important to realize that this same thing can happen with our own social marketing. Some other social trends that Stelzner highlighted are: 4.

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10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy

KoMarketing Associates

I wrote a post six months ago highlighting ten marketing trends that should influence your content strategy. While it feels like that was published yesterday, we all know today’s digital marketing trends change with the blink of an eye, whether it’s due to a new channel, updates to search algorithms, or any other factors. Leverage social media, online communities, forums, etc.

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B2B Marketing: Know the Trends, Pick the Right Strategy

Great B2B Marketing

While the right B2B marketing strategy will vary by type of product and industry, we do see distinct trends. Content marketing and social media are increasingly important, but these tactics often require a sustained commitment and time to yield significant results. Pull (Inbound) B2B Marketing: The Increased Importance of Content Marketing & Social Media.

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Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Website Marketing Email Marketing Print Advertising Social Media Online Advertising Event Marketing What are the most used social media sites used by small businesses? Content Marketing Email Marketing Online Advertising Paid Search Search Engine Optimization Social Media email marketing event marketing online advertising print advertising small business social media website

10 Trends That Defined Digital Marketing in 2016

Modern B2B Marketing

Continued learning is critical, and if you’re not taking the time to keep up with industry news and marketing trends, your efforts may fall flat. Read on for 10 trends that propelled the biggest changes in digital marketing this year: 1. Increased Social Search Functionality. However, increased organic traffic is just one benefit of enhanced social search functionality.

9 Trends That Will Upset Your Marketing in 2013

It's All About Revenue

Batista , a freelance writer, editor and content developer.   As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. We showed three trends that shaped marketing in 2012. Social media distribution is booming.

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Content Marketing Trend: “Micro-Content”

B2B Marketing Insider

Vaynerchuk and his 250-person team have recently shifted their focus to micro-content on social media platforms, as well Vine videos , to spread their clients’ branding messages. In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing  content on social media sites. “You By NewsCred contributor, Kylie Jane Wakefield. Vine and GrapeStory.

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5 Content Marketing Trends Sweeping Europe

Contently

Here, we look at the latest European marketing trends to examine how top brands are consistently creating world-class content marketing campaigns. ” Social media-exclusive content. Brands are quickly realizing the importance of providing their social media followers with original media assets. million social conversations, Adidas received 5.8 Mobile video. percent.

3 Big trends converging for big branding opportunities

Biznology

The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant. These are global dynamics, but they also have an impact on some noteworthy local trends that can offer unique opportunities for companies to enrich their brand image and accelerate future growth: 1. They are the trend setters for the future. Like this post?

4 Content Trends Every Marketer Should Be Following

Contently

Second, my main job for the entire day is to sit back and think about our industry—something I often forget to do while writing Facebook fan fiction or forcing my team to recreate March Madness with branded social media accounts. The post 4 Content Trends Every Marketer Should Be Following appeared first on The Content Strategist. I like Contently conferences for a few reasons.

2016 Cross Channel Marketing Trends

It's All About Revenue

Top 10 Omni-Channel retail trends for 2016. Today, the arms have multiplied to include digital TV and radio, display, email, mobile, native, search, social, and video. It's time once again for The Friday Five , our weekly curated roundup of five stories on one topic. This week it's omni-channel, multi-channel and cross-channel marketing. Read the full story on Inc.

Think Before Ignoring These 15 Digital Marketing Trends

Crimson Marketing

Marketers hardly have the time to sort hype from reality when thinking about digital marketing solutions. . A new ebook by MDG Advertising helps to identify the biggest trends of 2015 and how to think about planning for 2016. . 1. Social commerce:  . Social media:  . 27% of marketers struggle with #martech and current #digital trends Click To Tweet. Blogs:  . ” 13.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65). 70% of the U.S.

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3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

This approach to building out an AI platform through acquisitions speaks to a broader trend that B2B marketers should understand: the lineup of marketing technology providers — especially AI/predictive vendors — is likely to change substantially before Dreamforce 2017. . Salesforce even considered buying Twitter, in part for the latter’s wealth of social data. Looking into the future.

The Top Email Marketing ROI Trends to Watch in 2017

Content Standard

The emergence of mobile in particular has made it imperative for marketers to keep up with changing trends. Millennials report that they frequently share content for marketing emails on social media—44 percent said they were likely to do so, up from 19 percent in 2015, Mapp Digital found. Email Marketing Trends for 2017. Its effectiveness shines across demographics and devices.

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Social media trends that are colliding in 2013

grow - Practical Marketing Solutions

There is nothing more fun than thinking about how tech trends and humanity are colliding and there is no better time to write about it than the beginning of a new year. There are lots of things to be excited about, but here are a few of the trends that I see colliding in 2013 and what might happen when they do … The optimized self. New trend: The optimized self.

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5 B2B Marketing Thought Leaders Share 2015 Trends and Predictions

Sales Prospecting Perspectives

What marketing trends are you implementing in the New Year? Last week, we spoke with 5 B2B sales thought leaders who shared their 2014 trends and 2015 predictions. We asked them this question: What were the major trends in B2B marketing in 2014, and how do these trends influence your predictions for 2015? The second trend is a significant increase in business optimism.

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A Simple Guide to Navigating Trending Content

Hubspot

With things moving at such a fast pace, trends can disappear before we even have time to craft a meaningful message in response to them. In fact, there are a ton of awesome tools and tricks of the trade out there that are designed to help brands make the most out of popular content and trends. Simple Guide to Navigating Trending Content. There's a lot going on. That's it.

How Digital Marketing Trends Have Changed Black Friday

Content Standard

As always, it was the start of an incredibly high-stakes shopping season—and because marketing trends historically showed that performance between Thanksgiving Day and the end of the calendar year could make or break a company’s success for a fiscal year, you probably started prepping your content strategy months in advance—resulting in your success. Are you ready? and 13.3

Data Driven Marketing: 7 Trends To Change Your Customer Relationship

It's All About Revenue

The paradigm disruption caused by Airbnb, Uber and other brands proves that disintermediation is a huge trend. We collected seven trends in data driven marketing that intends to put the client in the center of strategy. 1. Data from social media, browsing activities and offline purchase must also be taken into consideration. Integration : no man is an island. Data Management