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Why Trend-Hopping Can Lead to Brand Failure on Social

Convince & Convert

What should you consider before hopping on a social trend? billion users on social media right now with most users spread out across 5-6 platforms. It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. 1 Will this social trend add value to your brand?

Trends 145
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7 Top B2B Social Media Trends

Oktopost

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

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Marketing Trends for 2023: Three Big Ones to Know

Webbiquity

And most agree there’s one tactic that’s the biggest trend, has the highest ROI, and tops the to-do list for this year. Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. TikTok is for idiots.

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The Future of B2B eCommerce Marketing Trends

Webbiquity

This post details four predictions for key B2B eCommerce marketing trends in 2023. Predictive analytics: AI and ML algorithms can analyze vast amounts of client data to provide insights into future behaviors and trends. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing.

eCommerce 270
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The Silver Lining to Corporate DEI Challenges

This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics.

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12 Emerging Social Media Trends in 2024

CMSWire

Ready to get social in 2024? But prepare for a radically different social experience than before. Continue reading.

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Why Trend-Hopping Can Lead to Brand Failure on Social

Convince & Convert

What should you consider before hopping on a social trend? billion users on social media right now with most users spread out across 5-6 platforms. It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. 1 Will this social trend add value to your brand?

Trends 78
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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector.

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What Consumers Are Saying About ESG – And What That Means for Your Business

A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

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How Will Virgo Season Impact Your ESG Communication?

3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season!

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

How email and social media can supercharge your lead generation strategies. Why a deep understanding of your buyer’s problems will generate better leads. Why helpful, non-promotional content is the key to lead generation success. How inbound and outbound marketing should both be used.

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7 Trends in ESG: What PR Pros Need to Know in 2023

New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators.

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Thinkers360 2022 B2B Thought Leadership Outlook Research

The purpose of the research was to better understand current and future trends with regard to both thought leadership creators – such as individuals, agencies and brands – and thought leadership consumers and their plans for 2022.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. The modern era of MarTech is great, isn't it? and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Wait a second - that wasn't part of the plan. Since when did a 1.5%

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Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

Join Jamie Shanks, CEO of Sales for Life and best-selling author of Social Selling Mastery and SPEAR Selling, for an in-depth webinar into the "why" and "how" of sales and marketing alignment! According to Forrester, 74% of customers choose the vendor that's first to provide them with new value and insights.