Chris Koch

JUNE 18, 2012

Social media is biased toward English. One of the best aspects of social media is the opportunity to put ideas to the community and gather feedback. Transparency is the “hidden” problem. Fighting The Good Fight In Social Media (pr.typepad.com). Why do we assume that anyone can channel passion into his or her writing?

Social Media 100

Social Media Media Communities Transparency 100

Chris Koch

FEBRUARY 12, 2010

Social media experts often chide marketers about control. The experts say that in the new era of social media, marketers need to stop delivering tightly-scripted, one-way messages and start engaging in uncontrolled, transparent conversations with customers and prospects wherever those conversations happen. Transparency?

Social Media 100

Social Media Forrester Media Transparency 100

Chris Koch

NOVEMBER 11, 2011

And yet we keep spending hard-earned shareholders’ dollars creating these shallow soundbites that are supposed to protect our brands, even though the transparency of the internet, and now social media, have rendered such defenses useless. Not that the defenses were much more than Maginot Lines to begin with.

Social Marketing 100

Social Marketing Tactics B2B Thought Leadership Enterprise Management 100

Chris Koch

NOVEMBER 11, 2011

And yet we keep spending hard-earned shareholders’ dollars creating these shallow soundbites that are supposed to protect our brands, even though the transparency of the internet, and now social media, have rendered such defenses useless. Not that the defenses were much more than Maginot Lines to begin with.

Social Marketing 100

Social Marketing Tactics B2B Thought Leadership Enterprise Management 100

Chris Koch

NOVEMBER 24, 2009

One of the cornerstones of a social media strategy is having a clear set of corporate social media guidelines or policies. Here are some recommendations based on a cross-section of social media policies from B2B companies, including social media policy examples from some leading B2B companies. This [Choose. Blog, Space.]

Social Media 100

Social Media Media Guidelines B2B 100

Chris Koch

JANUARY 15, 2010

Pledging to do more with social media isn’t the answer. Getting into social media really means getting into publishing. I think the suspicion that we see of social media, which is justified, is mixed with fear. This is where social media tools are helpful. And if I do, what am I paying for? The model needs transforming.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Chris Koch

AUGUST 16, 2011

It may seem facile, but social media are the answer. I saw a terrific interview recently with Ethan McCarty of IBM, who talked about how IBM is working to get its employees involved in internal knowledge sharing through social mechanisms. So how to stave off this impending crisis of buyer information? They really do.

B2B 100

B2B Privacy Click Rate Internet Marketing 100