B2B Marketing Traction

NOVEMBER 2, 2012

Here’s a recent experience I had while on the website of a self-proclaimed “SEO expert” and “Top Social Media Marketer” I saw an offer for a list of top WordPress Plugins (see above). B2B marketers – it’s time to be transparent. By the way, the aforementioned “SEO and social media expert?”

SEO 100

SEO Social Media Transparency Internet Marketing 100

B2B Marketing Traction

NOVEMBER 25, 2013

The way to find out your conversion score or conversion probability is to interview or survey your prospects and review your website and social media presence and platforms for any glitches, inconsistencies, lack of transparency – anything that causes friction or anxiety.

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 100

B2B Marketing Traction

NOVEMBER 23, 2010

And technology has helped us become more efficient and cost-effective at reaching our buyers in the form of Open Source software from which we develop web sites and social media platforms, utilities and programs to manage email, contacts, social media messages and marketing results tracking. Transparency is On the Rise.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Marketing Traction

MARCH 1, 2010

Sometimes an asset that you don’t think is that important becomes a critical success factor (example: followers on social network can be a major factor for marketing communication). Transparent communication is critical for innovation and agility. Malchione, SVP, Corporate Strategy and Technology, Avery Dennison.

Planning 100

Planning Urgency Marketing Television marketing Conference 100

B2B Marketing Traction

OCTOBER 18, 2010

The challenge with a SWOT analysis is being honest and open – transparent – about what is good and bad about your business. Integrate Social Media into Your Marketing Plan. Social media is not a panacea , but it is essential to B2B marketing success. A strategic social media presence is key to getting found online.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

The challenge with a SWOT analysis is being honest and open – transparent – about what is good and bad about your business. Integrate Social Media into Your Marketing Plan. Social media is not a panacea , but it is essential to B2B marketing success. A strategic social media presence is key to getting found online.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

MARCH 26, 2010

Careful analysis of leading industry information, retweeting quality tweets by colleagues, communicating transparently with followers, offering original research and studies that are relevant to prospects. According to Maister et al, credibility is increased if we can anticipate our prospect’s needs and articulate them. Reliability.

Trust Marketing 100

Trust Marketing Twitter Buying Cycle Paid Search Agency 100

B2B Marketing Traction

JUNE 16, 2015

B2B marketing needs to be transparent, and the human side of a company’s story needs to come out. Step up your game with technology, expand your presence on social media, post videos on YouTube and photos on Instagram that speak to this generation. Millennials value happiness, passion, diversity, sharing, and discovery.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100

B2B Marketing Traction

DECEMBER 13, 2012

Be transparent and add value. Increase social media connections and engagement. What results are they getting? You can talk, post messages, add new web pages to sell your products and services and how great you are, but stories are more telling than selling. Buyers ignore ads. Once you’re connected, engage in conversations.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 23, 2011

One, B2Bl marketers are moving away from subliminal, artificial messages crafted by ad agencies to the more transparent “citizen marketing” of social media; and two, online marketing is much more measurable than offline. Citizen Marketing and Social Media.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100

B2B Marketing Traction

JULY 20, 2016

When social media and content marketing became more mainstream, some of the industry leaders were suggesting that you re-purpose content to be more efficient. As marketers we need to be careful, and we need to produce content with integrity and complete transparency. Re-purpose Your Own Marketing Content, not Other Peoples’!

B2B Marketing 100

B2B Marketing Ethics Work Management B2B 100