ViewPoint

FEBRUARY 11, 2014

Social media and inbound sales are like the icing on the cake, she said. How valuable are trade shows? Click to start video at this point — Ever wonder how much value B2B companies derive from trade shows and events? We talked about this issue and about the sustainable relevance of direct mail and cold calling.

Trade Show 120

Trade Show Cold Calling Emarketing Sales Qualified Leads 120

ViewPoint

JUNE 6, 2013

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. Buyers have embraced collaboration with the advent of social and digital technologies, so marketers must consider internal as well as external members of collaborative networks which impact buying desisions. Via iMedia Connection.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

ViewPoint

MAY 9, 2013

Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. It also could be a great way to maintain a relationship with journalists, find guest bloggers and stay in touch with trade show attendees. Via ClickZ. Via ComputerWorld.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

ViewPoint

FEBRUARY 12, 2013

Not after work if hanging out socially. When there’s a trade show or national sales meeting, it’s another opportunity for face time. Casually and formally. With and without stats. With and without scripts. In their offices, not yours and when on the phone, not on speaker phones. That’s time to get to know them as people.

Stats 120

Stats Trade Show Webinar Metrics Demand Generation 120

ViewPoint

APRIL 30, 2013

He is a regular guest on CNN and HLN on the subject of marketing and social media and is an internationally-recognized keynote speaker for corporations, events and trade shows around the globe. He is also the co-author of How to Make Money with Social Media and Go Mobile a best-selling mobile marketing book.

Mobile Marketing 120

Mobile Marketing Lead Scoring Lead Ranking Marketing Leads 120

ViewPoint

SEPTEMBER 24, 2015

Don’t forget all of the additional channels beyond email, mobile, and social to communicate with your prospects. In person events are fine as giant trade shows with a big booth space. With predictable cadences, your sales team can stay on message while pursuing the right leads when they are ready.

Account Based Marketing 120

Account Based Marketing Lead Generation Cost per Lead Sales Qualified Leads 120

ViewPoint

JUNE 28, 2012

He adds that the major factor is the new buyer—empowered and smarter, in ways, than IT vendors—coming into provider organizations through a variety of digital and social pathways. ” Moving from Inbound vs. Outbound to Continuous Digital & Social Dialog. Social Media Mantra: Listen First. Then Speak.

Marketing Automation Services 120

Marketing Automation Services Planning CMO Allocation 120