Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The opposite is true.

Enterprise Management 64

Enterprise Management Brand Identity Branding Work Management 64

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Watch the full on-demand recording here: Why Do I Need Social Media?

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Oktopost

JULY 2, 2020

What you’re probably not doing is using social media data to find out and understand the person you are trying to engage with and their business situation at the time. And how can social media transform the customer experience? Social Selling is Just Selling. There’s a lot of buzz around social selling and for good reason.

Social Media 141

Social Media Media Enterprise Management Blast Campaigns 141

Sprout Social

JANUARY 13, 2021

Or it was a combination of newsletter information, social media posts, and word of mouth? There’s an attribution model for everyone that can help you get more out of your social metrics. Attribution modeling in social media doesn’t give credit to just the social channel as a whole. What is attribution modeling?

Marketing Attribution 95

Marketing Attribution Multi-Touch Attribution Lead Ranking Social Media 95

Oktopost

JUNE 19, 2020

With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn. Absolutely.

Paid Search Agency 124

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 124

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. The inbound marketing strategy connects channels like your website, social profiles and CRM. Conversational marketing and social media: How to adapt your strategy. And for your profile(s) to be sophisticated touchpoints.

Social Media 98

Social Media Webinar Metrics Social Marketing Marketing & Strategy 98

Sprout Social

AUGUST 22, 2018

Customer service isn’t what it used to be thanks to social media. According to Sprout’s 2018 Social Index , nearly half of all consumers have taken to social media to raise questions and concerns to brands. Why Twitter Customer Service Matters. And for consumers, that’s a good thing. Think about it.

Twitter 97

Twitter Service Tips Eye-Tracking 97

Buffer

SEPTEMBER 1, 2022

Four installments into Social Proof, and we’ve landed a powerhouse interviewee. From his two newsletters, one personal and the other called The Milk Road talking about crypto, to his audience of over 300,000 people on Twitter , to his popular My First Million podcast , Shaan’s creative output is fascinating.

Curation 104

Curation Impressions Top of Funnel Startups 104

Webbiquity

JUNE 13, 2023

These include: Convenience Customer expectations Memorable buying journey Rewards Social impact Personalization aligns all of these factors with? Ensure consistency across touchpoints Sustaining brand loyalty requires consistency in brand messaging. Connect with him through Twitter or LinkedIn.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Sprout Social

JUNE 15, 2020

Is there a link between GDPR and social media? Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Below we’ve highlighted some specific ways that GDPR impacts marketers in the social space.

Social Media 130

Social Media Social Marketing Privacy Policies Media 130

Sprout Social

JULY 22, 2021

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales.

Social Media 138

Social Media Generation Media Lead Ranking 138

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Why does brand experience matter?

Work Management 111

Work Management Marketing AI Brand Identity Branding 111

Scoop.it

NOVEMBER 1, 2022

These brands are known for their large social media followings, but what’s even more impressive is their loyal (sometimes even die-hard) online entourage. They devise a carefully curated social media advocacy strategy including fostering emotional connections, creating exceptional customer experiences, delivering consistent value, and more.

Social Media 82

Social Media Top of Funnel Media Brand Identity 82

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Ideal Customer Profiles 135

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 135

Convince & Convert

APRIL 11, 2017

Recently, we had not one, not two, but six members of the Convince & Convert team together at Social Media Marketing World in San Diego. It’s apropos, then, that when I asked my fellow Convince team members about their takeaways from the event, the focus was on people and the human side of social media.

Social Media 111

Social Media Media Ideal Customer Profiles Work Management 111

Oktopost

DECEMBER 1, 2020

Just about any business has a social media presence. Regardless of which platform, it’s almost impossible to grow a brand’s online presence without a social media presence. So it should come as no surprise that B2B brands also need an effective social media strategy to foster growth and customer interaction.

Social Media 78

Social Media Media Brand Identity Branding 78

KoMarketing Associates

FEBRUARY 13, 2020

On top of that, the customer journey is becoming even more complex with the number of different touchpoints continuing to increase. According to the report, 15% of customers hit at least 11 different touchpoints before making a final purchase. Leverage social media as a conversational tool. Don’t forget about social media.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Sprout Social

NOVEMBER 26, 2018

If you’re trying to wrap your head around modern social media, chances are you’re a bit overwhelmed. It’s a lot to take in, especially since the social space is almost unrecognizable from what it was a decade ago. Pick your social channels. Hey, we totally get it.

Social Media 105

Social Media Social Marketing Media Business 105

Marketing Insider Group

NOVEMBER 18, 2020

ABM doesn’t care about the thousands of followers you gained on Twitter. Make sure the internet platforms you’re using such as Facebook, Google, Twitter, LinkedIn, or any other services that underlie the marketing environment are integrated seamlessly. Create Visual Content. Indeed, big data is revolutionizing the way we do marketing.

Resource Management 362

Resource Management Demand Generation Agencies CMS Development Work Management 362

Marketing Insider Group

AUGUST 10, 2020

Whatever plans we had in Q1 were overtaken by the new normal for sales and marketing during a time of social distancing. Follow him on Twitter @myfavemartin. Join him online: Twitter , Facebook , LinkedIn. The phrase, “Man plans and God laughs” has never been more true than in 2020.

Account Based Marketing 331

Account Based Marketing ABM Work Management Marketing Management 331

Webbiquity

MARCH 31, 2022

Once you know your value proposition, make sure that it comes across in every aspect of your B2B marketing strategies, from social media posts to email marketing automation. You can connect with him via LinkedIn and Twitter. Here are some ways to get started: Voice searches tend to be more sentence-based than text searches.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms. The platform has 2.4

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Sprout Social

MARCH 8, 2019

If you haven’t noticed by now, social listening is kind of a big deal for brands today. Because we’re capable of learning more than ever by tracking our customers’ social behavior. Through social listening, you can answer these questions and so much more in an instant. What is online social listening? Not a good look.

Youtube 98

Youtube Eye-Tracking Ideal Customer Profiles Curation 98

Hubspot

FEBRUARY 24, 2020

Social media has come a long way from the days of MySpace in the mid-2000s. Platforms that were once used to simply share photographs and keep in touch with contacts are now a major part of our daily lives, with the average adult spending nearly two and a half hours per day on social media. Social Media and Sales.

Social Media 86

Social Media Ideal Customer Profiles Media Marketing & Strategy 86

Launch Marketing

JULY 19, 2023

It should drive all your work as a marketer, guiding every email campaign, blog, social post and similar touchpoint. For example, if you are promoting an event that your team is excited to be at, you can use a light-hearted attitude via social or email outreach.

Brand Identity 107

Brand Identity Branding Marketing & Strategy B2B 107

Sprout Social

MAY 18, 2020

More than 3,200 social marketers spent a full day connecting and learning from one another about the power of social data, trends and tactics to propel their strategies, and careers, forward. With the rise of social distancing and shelter in place laws, people are seeking out new ways to connect. Couldn’t attend the event?

Social Marketing 99

Social Marketing Work Management Marketing Management Planning 99

Only B2B

JANUARY 18, 2024

Follow And Engage With Target Accounts On Social Media Social media gives marketers direct access to their group of spectators. You need to get comfortable with how your prospects utilize social media before you start interacting all the more straightforwardly. Your initial step must be tuning in.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

NuSpark Consulting

JULY 13, 2016

B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Adobe Experience Cloud Blog

JUNE 21, 2016

Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? On some teams, sales uses Twitter to search for buzzwords and chat with potential leads. Good luck with that.”

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

ClearVoice

MAY 10, 2021

Attribution modeling helps marketers analyze and understand which touchpoints are responsible for conversion from prospect to customer. Different attribution models serve various purposes, providing different values to different touchpoints. Explaining Touchpoints. It’s a touchpoint. All are touchpoints.

Marketing Attribution 52

Marketing Attribution Lead Ranking Touchpoints Planning 52

Convince & Convert

MAY 24, 2016

Data Driven Social Success. But how do you even begin to create a social strategy when your products run such a wide spectrum and are sold to a truly global audience? Why success for a global, multi-faceted company means connecting dots across B2B, B2C, and consolidation of social. Amy Lamparske on Twitter: @amylamparske.

Skype 86

Skype Multi-Channel Paid Search Agency Touchpoints 86

Webbiquity

AUGUST 20, 2021

And if you use custom illustrations across multiple touchpoints, they are also likely to recognize your brand when they see an ad or your social media content. To see what she is up to next, check out her Twitter feed. Your visitors are more likely to remember you. Your custom illustrations don’t even have to be elaborate.

Marketing Websites 217

Marketing Websites Business Paid Search Agency Touchpoints 217

Sprout Social

NOVEMBER 8, 2023

For example, let’s say a video game company drops a new game and monitors social media and gaming forums for player reactions. For example, you might notice complaints on social media about the poor battery life of your tech product. Brand reputation : On social media, every like, comment or post shapes your brand’s public perception.

Work Management 108

Work Management Marketing Management Customer Satisfaction Analysis 108

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. How to use this social media marketing plan.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Webbiquity

FEBRUARY 10, 2010

Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don’t “get&# Twitter. Here are seven reasons every business needs to be on Twitter.

Twitter 100

Twitter Business Digg Thought Leadership 100

Inbox Insight

NOVEMBER 17, 2020

The power of intent data is massive, allowing you to turn every touchpoint into a data-driven machine for demand generation and lead nurture. Social platforms. By using intent data to market to prospects on social, you can gain insight into their interests, research areas and pain points. Programmatic display.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98