The Effective Marketer

MAY 24, 2012

ROI for email marketing is still there, despite many talking about the demise of email as social channels become more prominent. “70% According to the research, only 31% of companies surveyed regularly test their email marketing campaigns. But testing is only part of the ROI equation. Low hanging fruits of triggers and testing.

Customer Surveys 100

Customer Surveys ROI Email Marketing Effectiveness 100

The Effective Marketer

APRIL 30, 2013

Execute your test campaign. One thing I really liked was that he mentions in several places throughout the book the importance of coordinating your lead generation tactis and testing. Testing is important if you want to improve your lead gen results. Testing is important if you want to improve your lead gen results.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

APRIL 30, 2013

Execute your test campaign. One thing I really liked was that he mentions in several places throughout the book the importance of coordinating your lead generation tactis and testing. Testing is important if you want to improve your lead gen results. Testing is important if you want to improve your lead gen results.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

APRIL 26, 2012

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). 2: The structure of the social network . No wonder there is so much confusion when it comes to social media and viral videos! Fringes: poorly connected people.

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100

The Effective Marketer

MAY 3, 2012

Relying on automated feeds to push content rather than building genuine social media connections. Today, content marketers must support readers who find content via RSS, email subscriptions, bookmarking sites, social media, and organic search. Social Sharing. Shortcuts to avoid include things such as –. About the Author.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

The Effective Marketer

JANUARY 19, 2012

Leveraging Social Media for Market Research. But how about using social media? I strongly believe that traditional marketing tactics can be greatly enhanced by using digital tools and when it comes to market research, social media channels should be top of mind. Will Social Media Replace Surveys as a Research Tool?

Focus Group 100

Focus Group Copyright CMO Social Media 100

The Effective Marketer

NOVEMBER 18, 2011

Likes to socialize vs. Keeps to himself. Looks like a personality test? If you are thinking about putting together a social media policy, for example, it would have to follow the brand strategy for your company. For example, how is your company in relation to the following “attributes”: Serious vs. Playful. Funny vs. Taciturn.

Content Marketing 100

Content Marketing Brand Identity Branding Planning 100