Sprout Social

APRIL 21, 2017

When managing any social community, targeting your brand’s content is no easy task. In this week’s #SproutChat, Alex Bimonte , Sprout All Star and Marketing Communications Specialist at Modernizing Medicine , shared her best practices for targeting social content when focusing on a niche audience. sproutchat.

Content 51

Content Advertising Mediums Marketing Management Communities 51

Nuvi

NOVEMBER 5, 2020

The patents, “Customized Allocation Framework” and “Customized Targeting Framework,” bring the company’s total number of patents held to 33, further strengthening its position as a leader in helping businesses understand their online reputations to get found, get chosen and get better.

Allocation 52

Allocation Paid Search Agency Ads Enterprise Management 52

Sprout Social

JULY 30, 2018

One of our most popular Data & Drinks events brought together a panel of social media experts from a wide variety of industries—eCommerce, SaaS, and emerging tech—to teach attendees fresh ways of thinking about engaging and targeting audiences on social. Customer Data ≠ Acquisition Data.

Acquisitions 56

Acquisitions Work Management Marketing Management eCommerce 56

Emplifi

NOVEMBER 26, 2020

We're constantly improving the Socialbakers experience, one update at a time! Check out this week's updates below.

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API Facebook Product 107

NuSpark Consulting

OCTOBER 21, 2012

With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs). For this post, I’ll review the opportunity to target actual businesses and company names.

Paid Content 100

Paid Content Paid Search Agency Display Social Media 100

Trade Press Services Newsletter

APRIL 4, 2024

Benefits of Being a Podcast Guest As a podcast guest, thought leaders and companies can establish their credibility, expand marketing reach, and connect on a meaningful level with target audiences. When the show airs, it’s time to share your interview over social media, tagging both the host’s and podcast’s pages to ensure maximum exposure.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Trade Press Services Newsletter

MARCH 7, 2024

A published book enables authors to be seen as thought leaders in their fields, which can help grow their client base, expand their social media following, and create greater awareness of their products and/or brands through multiple media outlets.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Emplifi

JANUARY 6, 2020

By 2022, the number of social media users will be more than 3 billion, up from 2.62 billion in 2018. That sounds overwhelming because, as a business, all you want is to get hold of a small number of these users and convert them into your leads and customers.

Social Media 96

Social Media Media Social Marketing Marketing 96

Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. Identify Your Target Audience Once you understand your brand’s mission, you need to understand your audience.

B2B Marketing 314

B2B Marketing B2B Buyer Personas Mobile Advertising 314

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu. What’s the best approach for creating that strategic plan?

Social Media 310

Social Media Social Marketing Planning Tips 310

Versium

OCTOBER 2, 2018

Leveraging AI allows marketers to connect between Account-based Marketing (ABM) lists and consumer targeting parameters to extend the reach into social and digital display environments so highly-targeted audiences can be delivered at scale, says Chris Matty, Founder, and CEO, Versium. . This is a huge dilemma.

Account Based Marketing 40

Account Based Marketing Business ABM Sales Qualified Leads 40

Versium

OCTOBER 2, 2018

Leveraging AI allows marketers to connect between Account-based Marketing (ABM) lists and consumer targeting parameters to extend the reach into social and digital display environments so highly-targeted audiences can be delivered at scale, says Chris Matty, Founder, and CEO, Versium. . This is a huge dilemma.

Account Based Marketing 40

Account Based Marketing Business ABM Sales Qualified Leads 40

Marketing Insider Group

MARCH 11, 2024

Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. You need to determine why a target audience isn’t making the contact you need. They punish brands who fail to produce content that’s actually valuable and relevant to their target audiences.

Top of Funnel 276

Top of Funnel Sales Qualified Leads Leads Lead 276

Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. Multiple targeting options (e.g. Why Sponsored Updates?

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237

Marketing Insider Group

JANUARY 29, 2024

The goal is to make it not just SEO-friendly, but also compelling and informative for your target audience. “ChatGPT, I need some creative blog post title ideas for articles focusing on leveraging social media for B2B marketing.” Think about your target audience. What would make them click? .

Copywriting 229

Copywriting Optimization Marketing AI FAQ 229

Content Standard

SEPTEMBER 29, 2015

Social media has dominated much of the digital marketing conversation for the past decade. Are Millenials actually the most active social media users? Is engaging a target audience as easy as we sometimes present it to be? To keep up with the latest social media trends and tips, join the Content Standard community.

Social Media 40

Social Media Media Television marketing Mobile Advertising 40

QuanticMind

JUNE 14, 2017

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. pictured: @jdischler , @GinnyMarvin ). SMX Advanced 2017, Day 1. The Mad Scientists of Paid Search. Featuring: @P ronouncedAhndy , @AndreasReiffen , Dr.

Paid Search Agency 40

Paid Search Agency PPC Marketing AI Optimization 40

QuanticMind

JUNE 20, 2017

Review the top PPC insights for social/mobile vs. search, audience targeting and Google Shopping here, and get new martech insights and a free digital copy of the acclaimed martech book “Digital Insights” in our webinar. Social and mobile behavior vs. Search. The continued development of audience targeting.

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SEM Mobile Advertising Funnel Advertising ROAS 40

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

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Social Media Media Brand Identity Branding 78

Content Standard

OCTOBER 14, 2014

If brands want to turn those cynics into believers, creating targeted content that reaches young consumers where they are and in the language they speak is the best way to do it. Understanding these characteristics will lead to a winning social media content strategy. Millennials, now numbered at 2.5 Creativity. ” he asks.

Creativity 40

Creativity Sample Social Media Content 40

Optinmonster

APRIL 12, 2024

Case Studies Are Niche-Specific One of the great things about case studies is that they are very targeted and niche-specific. As a result, you can rest assured your case studies are going to resonate with your target market. You may also want to take a look at our comprehensive guide to social proof.

Case Studies 105

Case Studies Case Study Studies Marketing Management 105

Navigate the Channel

NOVEMBER 21, 2023

You have chosen the right social channels for your association, created your content calendar and embarked on a successful journey to engage with farmers through social media. It may be time to reach beyond your group of loyal followers and extend your message to a broader audience with a paid social program.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures. Awario: Position your brand better What engages your social media best?

Social Media 105

Social Media Advertisements Advertising Tools 105

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Webinar Metrics 102

Webinar Metrics Tips Marketing AI Social Media 102

Martech

MARCH 18, 2024

Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns. MarTechBot now has 10+ personas to provide more targeted responses. I am trained with MarTech content.

Budget Programs 101

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 101

Martech

FEBRUARY 22, 2024

More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach. The rise of social media platforms, advanced targeting tools and the increased demand for personalized content have reshaped the landscape.

Advertising Agencies 101

Advertising Agencies Advertisements Advertising Tactics 101

illumin

JANUARY 12, 2024

There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. In fact, social media strategy ideally falls within a broader programmatic strategy, taking advantage of better targeting. This allows for better targeting and broader reach.

Paid Search Agency 105

Paid Search Agency Ads Marketing & Strategy Funnel Advertising 105

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

Social Media 120

Social Media ROI Media Cross-Selling 120

Oktopost

SEPTEMBER 12, 2023

The best way to identify, target, and convert these invisible leads is by reaching them whilst they’re silently searching for the best solution. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. How Do You Collect Intent Data?

Intent Data 126

Intent Data Lead Gen Intent Lead Scoring 126

Navigate the Channel

DECEMBER 7, 2023

To stay on top of your game, you need to spice up your social media marketing. RELATED: How to Create Engaging Video Content for Your Brand Spark Discussions with Influencers Targeting the right people is key in B2B marketing, and influencers are the people who know all the right people. It makes sense to go where the leads are.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Oktopost

SEPTEMBER 21, 2023

This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Sales Management 137

Sales Management Examples Top of Funnel B2B Thought Leadership 137

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 122

Social Media Personalization Media Work Management 122

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding. A well-optimized approach can lead to increased brand visibility, engagement, and conversions.

Social Media 94

Social Media SEO Optimization Media 94

Stevens & Tate

MARCH 7, 2024

Mastering the art of digital and social media marketing is no longer an option. Digital and social media marketing form the backbone of successful brand strategies, offering unparalleled opportunities for engagement, reach, and conversion. It’s a must.

Social Media 90

Social Media Social Marketing Media Marketing & Strategy 90

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work? Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. Understanding the data behind your hashtag strategy will help you fine-tune your approach and content to reach more of your target audience.

Linkedin 99

Linkedin Analytics Work Management Marketing Management 99

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections. But is that enough?

Social Media 92

Social Media Media Lead Scoring Lead Ranking 92