Webbiquity

JANUARY 31, 2019

Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. To establish that, begin with a social media audit. What Is a Social Media Audit? Guest post by Kevin Conner. This post will cover the basic elements.

Social Media 243

Social Media Media Word of Mouth Analysis 243

Webbiquity

AUGUST 1, 2023

To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. Share relevant and compelling content, and interact with social media users who engage with the posts. Fresh Content Google loves fresh content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

DECEMBER 20, 2022

That’s why investing in a wide range of marketing tactics in the months and weeks leading up to your event is so important. From social media posting to writing about your event in your email newsletter to promotional teasers and trailers, there are many ways you can raise awareness and inspire people to sign up early. Social media.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

Webbiquity

JULY 18, 2023

And most agree there’s one tactic that’s the biggest trend, has the highest ROI, and tops the to-do list for this year. 17% of marketers plan to implement influencer marketing for the first time this year (second only to video marketing as a new tactic). TikTok is for idiots.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. This has opened up new possibilities for brands looking to harness the power of social media advertising.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Webbiquity

MARCH 2, 2021

Netting that out, most companies are spending between 60% and 70% of all marketing dollars on these two tactics. But because it’s also an expensive tactic, most companies spend at least 20% of their total marketing budgets on events, and many spend half or more of all their marketing budgets there. Setting the Stage.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Webbiquity

APRIL 14, 2020

But roughly the same share plan to reallocate those funds to other marketing tactics. With current requirements for social distancing, this downturn has devastated the live events industry (business, entertainment, and sports) along with travel, lodging, and restaurants. overall budgets will be cut). Tech was impacted far less.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Webbiquity

APRIL 5, 2012

Google Places Citations: 5 More Tactics to Earn Links for Your Local Business by The Daily SEO Blog. Jason Kreidman offers detailed tips and tactics for optimizing local business presence on Google (e.g., “Google now has its own section for reviews and is focusing attention on getting users to write reviews.

Tactics 100

Tactics SEO Tips Best Practices 100

Webbiquity

MARCH 7, 2023

But best practices, strategies, and tactics change over time, especially in a dynamic field like digital marketing. For lead generation, an eBook may be one tactic. The best consultants aren’t simply order-takers, but contributors and collaborators on strategy and tactics, bringing new insights and ideas to the conversation.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 Top executives: social media marketing is for thee, but not for me.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Webbiquity

APRIL 20, 2010

While social media marketing gets the headlines, email marketing remains an effective and increasingly used tool in marketer’s toolboxes. What tactics should email marketers be using today to grow subscriber lists, maximize deliverability and generate click-throughs and conversions? Why do email marketing?

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Guest post by Nina Petrov. Moreover, they can complement your other marketing strategies in substantial ways.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Webbiquity

NOVEMBER 21, 2021

They’ve had to revise strategies and tactics through the optimism of the vaccine rollout this spring, the setback to progress from the delta variant, and now a cautious reopening. Restream enables you to stream live to 30+ social platforms at once. Social Warfare. Have the tools in your marketing technology matrix kept up?

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Webbiquity

OCTOBER 23, 2018

More recent research shows most B2B marketers aren’t satisfied with their current mix of inbound vs. outbound tactics regardless of last year’s focus.). Here are some commonly used tactics when getting started with inbound marketing : SEO. Social Media. What is Inbound Marketing? Content Marketing. Email Marketing.

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

Webbiquity

FEBRUARY 2, 2011

Content Marketing Strategy and Tactics. Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. While social media, mobile and online video are increasing in importance, traditional email newsletters remain among the most popular delivery vehicles. Where can you spread your content to maximize exposure?

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. B2B marketing budgets are shifting to digital and social. Social media benefits are unclear. But “Professional, social and emotional benefits” marketing has a 42% lift.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

MARCH 17, 2023

But with so many lead generation tactics available, it can be difficult to determine the most productive techniques and channels to focus on. This post details seven of the best tactics to generate B2B leads. Work to become a trustworthy thought leader on social media. Guest post by Nadia Basaraba.

Tactics 308

Tactics Sales Qualified Leads Generation Lead Scoring 308

Webbiquity

MAY 6, 2014

The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Lisa Buyer ( @lisabuyer ), smart and engaging online public relations pro and author of the phenomenal new book, Social PR Secrets. See you there!

Conference 100

Conference Social Media Social Marketing Advertising Agencies 100

Webbiquity

MARCH 10, 2022

For B2B companies, it’s likely that many of your prospective customers find you by searching for your business online and on social media. Social Media. Social media is an excellent way to showcase your brand’s image. Pay Attention to Your Brand Online. Taking Your Brand’s Image to the Next Level.

Spending 327

Spending Brand Identity Branding Top of Funnel 327

Webbiquity

MARCH 10, 2020

They give you an ideal platform to generate leads in exchange for participation, and with increasing use of social media , they are easier to organize than ever while remaining quite cost-efficient. Contests are an excellent tactic for encouraging audience engagement. Social Media Promotions and Offers.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Webbiquity

JUNE 30, 2022

Update your overall web design through tactics such as using a stylish and appropriate color palette, giving each web page a specific purpose, using consistent fonts, avoiding clutter, and checking for grammatical errors and typos. Also, use a modern, professional graphic design approach for your website.

Marketing Websites 294

Marketing Websites Ad Building Lock-In Case Study 294

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

SEPTEMBER 8, 2020

While technology has certainly made our lives easier and (generally) more enjoyable, it has also made us more granular targets for advertisers—many of whom won’t hesitate to use invasive online tracking or other dodgy tactics to make a sale and get that all-important conversion. Even their blog is in tune with their story.

Ad Building 243

Ad Building Brand Identity Branding Tips 243

Webbiquity

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Expanded social media following (e.g.,

Social Media 100

Social Media Media Case Study Case Studies 100

Webbiquity

FEBRUARY 6, 2024

Reuse Your Image on Social Media Finally, to create a consistent cross-channel presence, reuse your primary images across your social media channels. This can be effectively achieved by using a collaborative sharing dashboard like Agorapulse to handle multi-level social media sharing on Twitter, LinkedIn, and Facebook.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Webbiquity

JUNE 6, 2017

Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. You Can’t Buy Love, But You Can Buy Reach: Use Social Media Advertising.

Paid Content 223

Paid Content Mobile Advertising Content Social Media 223

Webbiquity

AUGUST 31, 2021

Tech buyers really hate B2B marketing tactics. Finally, there’s the matter of social justice and corporate responsibility. From the report, “Millennials care about social good. They care deeply about social issues and support the causes they believe in.” Millennials are changing the B2B tech market.

Buy 298

Buy Cold Calling B2B Lead Scoring 298

Webbiquity

JANUARY 19, 2010

How can social media profiles help with SEO? How Social Media Profiles Help with Search Engine Optimization by Social Media Today. Jim Tobin shows how individuals can use tools like blogging, social media profiles and podcasts to rank highly for their own name. Is it really impossible to optimize a Flash website?

Tactics 100

Tactics SEO Long Tail Marketing Best Practices 100

Webbiquity

APRIL 13, 2021

For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only. One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content.

Spyware 303

Spyware Lead Scoring Lead Ranking Twitter 303

Webbiquity

FEBRUARY 12, 2018

And as this series of recent research findings covering everything from SEO, blogging, and event marketing to email, social media, and content marketing will show, the approach of spring isn’t the only reason for digital marketers to be optimistic. Which tactics produce the highest quality leads?

Stats 238

Stats Planning Marketing Budget Creation Marketing Budget 238

Webbiquity

NOVEMBER 10, 2020

Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. As shown in the Venn diagram below, there is a mismatch between the top information sources used by tech buyers and the top tactics B2B marketers focus on. Per the report: Top 5 Marketing Tactics Tech Buyers Hate: . Cold calling .

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Webbiquity

MARCH 25, 2021

For instance, you can check out what people say about your brand and your products/services on social media. There are a number of social media listening tools to choose from, and you can always search your DMs and conversations on social. This tactic is especially effective for smaller companies.

Promotion 246

Promotion Marketing Websites Tips Paid Search Agency 246

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

AUGUST 22, 2019

Here are five tactics to help boost customer loyalty, engagement, and advocacy. Transparent marketing tactics are essential to attracting and engaging loyal customers. For instance, create a loyalty program and promote it on social media. Increased profitability. Personalize the Customer Experience. Humanize Your Brand.

Marketing Strategy 246

Marketing Strategy Marketing & Strategy Loyalty Churn Rate 246

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? What does the future hold for online / interactive / social PR? Pitching on Twitter?

PR 100

PR Tools Tips Blogger 100

Webbiquity

JANUARY 19, 2023

Marketing to professionals, such as doctors or lawyers, will often involve tactics borrowed from both sides. These campaigns often use lead generation tactics such as discounts, free shipping, or other promotions to entice customers and get them to buy.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Webbiquity

APRIL 13, 2022

For example, since 60% of B2B tech buyers are Millennials, your audience may be less interested in analyst reports and more likely to care about social impact and self-service. Answering common questions can also help with SEO, while including social proof can boost conversions. Understand the context behind keywords. Track SEO KPIs.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294